Tag: google ads
Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated July 2021)
Branded search engine ranking positions (aka SERPs) can make or break your online presence within…
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How Can Google Ads Help You Advance Your Business Goals?
Google Ads is one of the most effective methods of paid online advertising. Period. But…
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Sentence Casing vs. Title Casing: Which Is Better? (Updated 2021)
For many marketers, deciding between title casing and sentence casing is a real struggle. Whether…
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Which PPC Network is Best — Microsoft Advertising or Google Ads?
Before getting any deeper into this article, it’s important to establish some branding vocabulary here.…
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What Are Dynamic Exclusion Lists in Google Ads?
Placement exclusion lists are a tool we frequently use to focus the targeting of display…
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Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS
You’re not panicking, are you? If you read the headlines about the newest changes that…
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Stats and Insights from a Test of Keyword-insertion Code in Google Ads
Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in…
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What You Need to Know About Google Discovery Ads
The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings.…
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Location Targeting & Best Practices for Paid Search Advertising
Advertising. It’s all about hitting the right audience, at the right time, with the right…
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What Is Google Tag Manager and Why Does Your Site Need It? (Updated July 2020)
Google Tag Manager (GTM) provides an easy-to-use method by which marketers and website owners can…
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7 Signs You’re Spending Too Much on Google Ads (Updated July 2020)
Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are…
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How to Pinpoint PPC Performance Changes
You need to be able to pinpoint PPC performance to improve it. Comparing current performance…
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