Retargeting Ads: 4&1/2 Tips to Boost ROI
For many marketers, getting a user to their website is one of the most difficult parts of their jobs. I’ll admit it: driving good quality… Read More
Tag: google adwords
New AdWords Features: Your Next Steps
Google just announced that major changes are coming soon to an AdWords interface near you. It’s great to hear about new features and a shiny… Read More
Good-Bye, Right Rail Ads
Major changes have started rolling out across Google SERPs. AdWords text ad space will now be limited to the top and bottom on all pages.… Read More
AdWords Upgraded URLs: Are You Ready?
Google announced Upgraded URLs in February and the end of destination URLs as we know them is finally in sight. What does this mean… Read More
Addicted: Video Marketing in 2015
Part 1: The Intro to Video Ads & YouTube.com You might as well admit that you’re addicted to video [to the tune of Robert Palmer’s… Read More
DOM’s 2015 Internet Marketing Predictions
Every industry has their own predictions of what they think will occur or be the trends for the upcoming year. Online marketing is no different!… Read More
Upgraded Call Extensions: What’s the Tradeoff?
AdWords Call Extensions If you’re an advertiser that takes inbound calls for sales or leads, call extensions provide an excellent opportunity for inexpensive and high-quality… Read More
Google AdWords Meets Advertisers in the Middle Regarding Ad Rotations
When I found out that Google AdWords was changing their ad rotation a couple weeks ago I wanted to pull my hair out. To recap… Read More
Google AdWords is Now Messing with my Ad Rotations
Today I was greeted with a message that Google AdWords will now be in control of ad delivery within my clients’ campaigns. Whoa….I thought it… Read More
Google AdWords is Messing with my Match Types
As an agency, we use Google match types as intended and exact match means we only want that exact term to trigger our ads. The… Read More