Why Google CFO’s ‘Data Is Like Sunshine’ Comment Is Good For Marketers

Google wants to change the way we think about data. To prompt change, the company’s chief financial officer, Ruth Porat, downplayed rhetoric claiming that “data is the new oil.” Instead, Porat says that data “is like sunshine—we keep using it, and it keeps regenerating.” Google is motivated to curb a public perception involving big tech’s […]

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Chrome Demands You Get Your HTTPS Together

Chrome Demands HTTPS

Last night (August 17, 2017 for those of you reading this from the future), an email notification was sent to a large number of users with access to Google Search Console accounts. In the widely distributed notification, Google alerted Search Console users that the Chrome browser will begin showing security warnings on pages that contain […]

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Google AdWords Certified Partner: Changes to PPC Certification

Seems you can’t stop Google from making major announcements this month. From changes to Google local business listings (now Places pages) to seemingly the entire company dropping facebook – you know because Google’s so concerned with privacy, it’s been non stop.  Another biggie dropped today – one we knew has been coming for almost a […]

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