How to Get Products to Show up at the Top of Google Search
When it comes to selling your products online, few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the… Read More
Tag: google shopping
Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!
If you haven’t noticed by now, a large amount of the real estate at the top of Google search results has slowly been taken over… Read More
Supercharge Search and Shopping with Similar Audiences
When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More
Google Updates Merchant Center! What Does That Mean for You?
I’m sure you’re a lot like me and find it hard to get excited about anything in Google Merchant Center. The UI is bland,… Read More
8 Simple Tips for Holiday Success
I don’t know if you’ve noticed, but the holidays are approaching faster than you can imagine. Black Friday is just over a month away, with… Read More
Cashing in on Micro-Moments Part 2: Google Shopping Becomes Mobile Friendly
Welcome to the second part of Cashing in on Micro-Moments: Google Shopping Becomes Mobile Friendly! In my last blog post, I covered Google’s emphasis… Read More
To Bing or Not to Bing for Ecommerce
If you’re a business with ecommerce capabilities and you’re not on Google Shopping, Bing Product Ads, and other Comparison Shopping Engines (CSE’s) then “Houston we… Read More
DOM’s 2015 Internet Marketing Predictions
Every industry has their own predictions of what they think will occur or be the trends for the upcoming year. Online marketing is no different!… Read More
Google Shopping Campaigns Unboxed, (Ad Groups Not Included)
This week, Google Shopping Campaigns officially came out of beta and are now available to all AdWords advertisers. The new type of campaign will eventually… Read More
Google Product Listing Ads: An Introduction
As we begin the New Year, many online retailers are exploring new channels for online advertising, specifically in Search. For merchants with product feeds, the… Read More