Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More
Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the… Read More
When it comes to selling your products online, you need to show up on Google. Few digital channels can match the prowess of e-commerce search… Read More
If you haven’t noticed by now, a large amount of real estate at the top of Google search results has slowly been taken over by… Read More
When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More
I’m sure you’re a lot like me and find it hard to get excited about anything in Google Merchant Center. The UI is bland, the… Read More
I don’t know if you’ve noticed, but the holidays are approaching faster than you can imagine. Black Friday is just over a month away, with… Read More
Welcome to the second part of Cashing in on Micro-Moments: Google Shopping Becomes Mobile Friendly! In my last blog post, I covered Google’s emphasis on… Read More
If you’re a business with ecommerce capabilities and you’re not on Google Shopping, Bing Product Ads, and other Comparison Shopping Engines (CSE’s) then “Houston we… Read More
Every industry has their own predictions of what they think will occur or be the trends for the upcoming year. Online marketing is no different!… Read More