Podcast Appearances: Keep Optimising
May 2021 Keyword Search Campaigns Justin talks through recent changes in Google’s phrase match keywords with Keep Optimising host Chloe Thomas. An excerpt: “Google made… Read More
Tag: google shopping
Now It’s Free to List Your Products on Google (Updated May 2020)
With the unfortunate experience of COVID-19 amongst the masses, Google has made it free to sell through its shopping platform. Since the increasing spread of… Read More
Webinar: Updating Digital Marketing in Uncertain Times
Join your industry peers to learn how to evaluate your current digital marketing efforts and adjust your campaigns for the short- and mid-term. This session… Read More
How Google Determines The Difference Between Sessions And Clicks
Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More
Google Marketing Live: Top 5 Sessions You Need to Attend in 2019
Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the… Read More
How To Get Products To Show Up At The Top Of Google Search
When it comes to selling your products online, you need to show up on Google. Few digital channels can match the prowess of e-commerce search… Read More
Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!
If you haven’t noticed by now, a large amount of real estate at the top of Google search results has slowly been taken over by… Read More
Supercharge Search and Shopping with Similar Audiences
When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More
Google Updates Merchant Center! What Does That Mean for You?
I’m sure you’re a lot like me and find it hard to get excited about anything in Google Merchant Center. The UI is bland, the… Read More
8 Simple Tips for Holiday Success
I don’t know if you’ve noticed, but the holidays are approaching faster than you can imagine. Black Friday is just over a month away, with… Read More
