Tag: google

Advanced Tips To Optimize Your SEO for Marketo

As highly capable digital marketers, we have an unprecedented number of tools to help us do our jobs. Last time we checked (a few minutes… Read More

What is the Social Media Impact on SEO? Decoding Matt Cutts’ 2014 Response (Updated August 2020)

We’ve all heard the hogwash that social media activity doesn’t improve SEO rankings. We also understand that Google itself contributed to this potential misconception. Back… Read More

What You Need to Know About Google Discovery Ads

The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings. (There are other search engines, but, as always, we’re really… Read More

What are Core Web Vitals and What Should I Do About Them?

Google constantly makes changes to its algorithm. Deep in a server room somewhere, a handful of code is modified by a developer and, a week… Read More

Are Google and Apple’s Upcoming Updates Going to Destroy the Ad Industry?

August 7, 2020 |   , , , ,

Big changes in company policies can mean big changes for the businesses that rely on them for their continued operation. Google is constantly shifting the… Read More

How and Why to Link Google Search Console in Google Ads (Updated August 2020)

Why Should You Link Your Google Ads Account To Google Search Console? Um, because you’ll get more data. DUH! By linking Google Search Console (GSC)… Read More

Google Discover SEO Optimization (A Complete Marketing Guide) [Updated 2020]

Marketers near and far are asking, what is Google Discover and how can I optimize for it? Google Discover optimization aligns itself with some similar… Read More

A Digital Marketer’s Guide to Button Tracking Using Google Tag Manager and Google Analytics

You’ve got your website up and going strong, using some best SEO practices or maybe driving traffic from an ad or two, and you have… Read More

How Local Service Ads Can Help You Connect

July 7, 2020 |   , ,

Google is yet again changing the game with a new way to engage your advertising audience. In an uncertain time, consumers have been consistently asked… Read More

What is Google Analytics 360 and What Can the Data Do For You?

June 26, 2020 |   , , ,

Google does not stand still for very long. Just when you think you have a handle on everything you can get from the Alphabet-owned search… Read More

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