Tag: google

Does Social Media Influence SEO? Decoding Matt Cutts’ 2014 Response

We’ve all heard the hogwash that social media activity doesn’t improve SEO rankings. We also understand that Google itself contributed to this potential misconception. Back… Read More

How Google Determines The Difference Between Sessions And Clicks

Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More

The Google BERT Update: Context is More Important than Ever

Google’s BERT update is now officially rolling out, according to Google’s Pandu Nayak, and it’s one of the biggest updates we’ve seen since the 2018… Read More

Google Discover SEO Optimization (A Complete Marketing Guide)

Marketers near and far are asking, what is Google Discover and how can I optimize for it? Google Discover optimization aligns itself with some similar… Read More

Google’s ‘June 2019 Core Update’ Just Started (Here’s What We Know So Far)

Google is updating it’s search engine algorithm this morning, according to an announcement per the company. Monday’s Google algorithm update will serve as a core… Read More

Google Begins Displaying Podcast Results in Search Results Pages

May 14, 2019 |   , ,

Google Search results now display playable podcasts. According to Google, podcasts found in search results will feature play buttons. But hey, who needs a Google… Read More

Email Marketing Strategies And Concepts: A Comprehensive Guide

February 25, 2019 |   , ,

Email marketing is often used to turn prospects into paying consumers of your products and services. And it can help nurture fruitful, lasting relationships between your company and subscribers. So how does it all work?

Why Google CFO’s ‘Data Is Like Sunshine’ Comment Is Good For Marketers

Google wants to change the way we think about data. To prompt change, the company’s chief financial officer, Ruth Porat, downplayed rhetoric claiming that “data… Read More

How and Why to Link Google Search Console in Google Ads (Updated August 2018)

Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More

Chrome Demands You Get Your HTTPS Together

Last night (August 17, 2017 for those of you reading this from the future), an email notification was sent to a large number of users… Read More

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