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Whether you want to admit it or not, implementing GA4 is now… inevitable! Knowing that, there’s no better time to start your Google Analytics 4… Read More
Whether you want to admit it or not, implementing GA4 is now… inevitable! Knowing that, there’s no better time to start your Google Analytics 4… Read More
Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search… Read More
You might have noticed a lot of talk around the web community about the benefits and challenges in campaign measurement when comparing Google Analytics 4… Read More
Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform… Read More
Editor’s Note: Looking for information on Google Analytics 360? Are you still using the traditional version of the platform – Universal Analytics? You are at… Read More
As good stewards of the websites under our purview, we track a series of vital metrics and make our recommendations based on verifiable data. One… Read More
Why Should You Link Your Google Ads Console To Google Search Console? Um, because you’ll get more data. DUH! By connecting Google Search Console (GSC)… Read More
When it comes to traffic, everyone wants big numbers. But if you operate a brick-and-mortar storefront or a local business that provides a service, it… Read More
You should optimize for voice search no matter how you personally feel about giant corporations listening to you. They’re listening to all of us, and… Read More
Just when we thought things were going back to normal, the delta variant popped over for some tea and forced us all back to our… Read More