Location Targeting & Best Practices for Paid Search Advertising

location targeting best practices for paid search advertising

Advertising. It’s all about hitting the right audience, at the right time, with the right message, at the right place. Right? Paid search engines provide advertisers with some great features in order to make their ad campaigns successful. One of the best, and easiest to use, features is location targeting. We’ll review advertisers’ options, as […]

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Pivot Tables: The Unsung Hero of PPC Performance Evaluation

analyzing PPC perfromance by location with pivot tables

Analyzing your PPC campaigns by location reveals actionable insights. It helps you spend your digital advertising budget more efficiently. Once you discover where your ads are enticing people to convert, you can nurture those efforts. While, on the other hand, you can reduce your spend in places where your ads aren’t the right fit for […]

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How To PPC Target Prospects in Frederick, MD and Beyond

Frederick Event

You want your business to be prominent online. We know that pay-per-click (PPC) advertising can help. There are a host of benefits that come along with running PPC marketing campaigns including budget control, only paying for ad clicks, detailed reporting, and targeting. Let’s focus on targeting. What Targeting Options Are Available? Keyword Targeting: Create a […]

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