Tag: marchex

So Which PPC Metrics do You Really Need to Know?

December 31, 2014 | assisted conversions , call tracking , callrail , clickpath , cost per conversion , cpc , ctr , customer lifetime value , eloqua , estimated total conversions , goethe , ifbyphone , impression share , logmycalls , marchex , marketo , mongoose metrics , quality score , roas , twilio , urban dictionary

There’s an old saying apparently not by Goethe* that a person’s best trait is also her or his worst. The same holds true for things…like… Read More

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Tag: marchex

So Which PPC Metrics do You Really Need to Know?

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