As someone who sells search engine marketing services for a living, nothing bugs me more than snake oil salesmen. Promising the sky and talking spaghetti, they end up turning off companies forever to search. While scams on paid search are out there, SEO scams are numerous and seemingly ubiquitous. My ‘favorite’ scam has long been […]
Read More… from Guaranteed Search Engine Rankings are a Scam: Just Ask Google
There are two things that never fail to raise my SEO hackles. The first is relatively rare, but involves the curious client that is so laser-focused on a single, short tail keyword that their entire online budget is to be blown on it. There’s no metrics data to backup whether or not it converts, but […]
Read More… from Why Search Engine Rankings Can’t Be Guaranteed; SEO Agency & Client Video Edition
So, what’s that say about me getting the opportunity (read: roped in) to teach a portion of Justin’s ecommerce class last Thursday in Wheeling as he had a conference call to take? As guest lecturers go you can’t get much [fill in the blank]. […]