Google Shopping Campaigns Unboxed, (Ad Groups Not Included)
This week, Google Shopping Campaigns officially came out of beta and are now available to all AdWords advertisers. The new type of campaign will eventually… Read More
Tag: PLAs
Google Shopping Comes to Mobile!
Last week Google announced through its Commerce blog that Product Listing Ads (PLAs), which drive Google Shopping results, are now eligible to appear on smartphones… Read More
Product Listing Ads: Growth Insights
ATTENTION ONLINE VENDORS: Product Listing Ads (PLAs) are becoming increasingly competitive. According to one global study, Google Shopping Campaigns have seen click share increase by… Read More