Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS
You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More
Tag: PPC
What Is a Call to Action? (Click Here to Find Out)
Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal. You want people to download a demo of your software,… Read More
Stats and Insights from a Test of Keyword-insertion Code in Google Ads
Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More
January 2021 Webinar: Advanced Tactics to Generate Foreign Sales Online
Unless you were living under a rock, you might remember 2020 as a year a lot of things happened. Seemingly all at once. If you… Read More
How You Can Use Hyperlocal Ad Campaigns
As we discussed in our previous post about hyperlocal SEO, one of the most surprising trends we see in digital marketing is in the search… Read More
Why Would I Want to Use Audio Ads on YouTube?
If you’re asking the question, you are clearly not among the many people who use YouTube to listen to music. According to the last numbers… Read More
Holiday Tips for Digital Marketers
The holidays in 2020 don’t look like any holiday in recent memory, and not for very happy or fun reasons. As if the holidays weren’t… Read More
Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)
Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More
Making Sense of PPC Metrics – A Guide for CMO’s (updated 2020)
I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More
Our Favorite Chrome Extensions for PPC
We already shared with you a list of our favorite Chrome Extensions for SEO, but we wanted to make sure the other side of the… Read More