Tag: PPC

branded keywords ppc
By Jim Foreman| 4 Min Read | July 2, 2021

You Can Use Competitor’s Brands in PPC, But Do You Want To?

We’ve told you before about what to do when a competitor uses your brand in…

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Competitor keyword bidding
By Nikki Powley| 13 Min Read | July 1, 2021

Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated July 2021)

Branded search engine ranking positions (aka SERPs) can make or break your online presence within…

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microsoft ads
By Chris Loren| 5 Min Read | May 26, 2021

Which PPC Network is Best — Microsoft Advertising or Google Ads?

Before getting any deeper into this article, it’s important to establish some branding vocabulary here.…

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dynamic exclusion lists
By Jim Foreman| 4 Min Read | April 21, 2021

What Are Dynamic Exclusion Lists in Google Ads?

Placement exclusion lists are a tool we frequently use to focus the targeting of display…

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youtube placement targeting tips
By Ryan Norman| 4 Min Read | April 6, 2021

YouTube Placement Targeting Tips – Exclude Channels (And Save $)

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is…

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tCPA and tROAS
By Jim Foreman| 3 Min Read | March 22, 2021

Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS

You’re not panicking, are you? If you read the headlines about the newest changes that…

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What is a call to action
By Chris Loren| 5 Min Read | March 12, 2021

What Is a Call to Action? (Click Here to Find Out)

Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal. …

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stats and insights from a test of keyword insertion code
By Ryan Norman| 2 Min Read | January 25, 2021

Stats and Insights from a Test of Keyword-insertion Code in Google Ads

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in…

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advanced tactics to generate foreign sales online
By Jim Foreman| 2 Min Read | January 14, 2021

January 2021 Webinar: Advanced Tactics to Generate Foreign Sales Online

Unless you were living under a rock, you might remember 2020 as a year a…

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