Tag: PPC
What Is a Call to Action? (Click Here to Find Out)
Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal. …
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Stats and Insights from a Test of Keyword-insertion Code in Google Ads
Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in…
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January 2021 Webinar: Advanced Tactics to Generate Foreign Sales Online
Unless you were living under a rock, you might remember 2020 as a year a…
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How You Can Use Hyperlocal Ad Campaigns
As we discussed in our previous post about hyperlocal SEO, one of the most surprising…
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Why Would I Want to Use Audio Ads on YouTube?
If you’re asking the question, you are clearly not among the many people who use…
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Holiday Tips for Digital Marketers
The holidays in 2020 don’t look like any holiday in recent memory, and not for…
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Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)
Marketers can’t rely on a single tactic or strategy anymore and expect results to plop…
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Making Sense of PPC Metrics – A Guide for CMO’s (updated 2020)
I’ve been involved in PPC a pretty long time – since 2001 and the days…
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Our Favorite Chrome Extensions for PPC
We already shared with you a list of our favorite Chrome Extensions for SEO, but…
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This Is Why Your Direct Traffic in Google Analytics Is So High (updated 2020)
Editor's Note: Looking for information on why you should be using Google Analytics? Are you…
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August 2020 Webinar: In-House vs. Agency Partner – What Digital Marketing Solution Is Right for You?
Direct Online Marketing is back with another informative webinar, this time addressing the age-old question:…
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Understanding Assisted Conversions: Your Silent Helper in Digital Marketing
Editor's Note: Looking for information on why you should be using assisted conversions in Google…
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