Tag: PPC

Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS

March 22, 2021 |   , , ,

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More

What Is a Call to Action? (Click Here to Find Out)

Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal.  You want people to download a demo of your software,… Read More

Stats and Insights from a Test of Keyword-insertion Code in Google Ads

January 25, 2021 |   ,

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More

January 2021 Webinar: Advanced Tactics to Generate Foreign Sales Online

January 14, 2021 |   , , ,

Unless you were living under a rock, you might remember 2020 as a year a lot of things happened. Seemingly all at once. If you… Read More

How You Can Use Hyperlocal Ad Campaigns

December 22, 2020 |   ,

As we discussed in our previous post about hyperlocal SEO, one of the most surprising trends we see in digital marketing is in the search… Read More

Why Would I Want to Use Audio Ads on YouTube?

November 25, 2020 |   , , ,

If you’re asking the question, you are clearly not among the many people who use YouTube to listen to music. According to the last numbers… Read More

Holiday Tips for Digital Marketers

November 18, 2020 |   , , , ,

The holidays in 2020 don’t look like any holiday in recent memory, and not for very happy or fun reasons. As if the holidays weren’t… Read More

Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)

Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More

Making Sense of PPC Metrics – A Guide for CMO’s (updated 2020)

August 5, 2020 |   ,

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More

Our Favorite Chrome Extensions for PPC

July 31, 2020 |   ,

We already shared with you a list of our favorite Chrome Extensions for SEO, but we wanted to make sure the other side of the… Read More

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