Tag: PPC

Making Sense of PPC Metrics – A Guide for CMO’s (updated 2020)

August 5, 2020 |   ,

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More

Our Favorite Chrome Extensions for PPC

July 31, 2020 |   ,

We already shared with you a list of our favorite Chrome Extensions for SEO, but we wanted to make sure the other side of the… Read More

This Is Why Your Direct Traffic in Google Analytics Is So High (updated 2020)

July 30, 2020 |   , ,

Editor’s Note: Looking for information on why you should be using Google Analytics? Are you still using the traditional version of the platform – Universal… Read More

August 2020 Webinar: In-House vs. Agency Partner – What Digital Marketing Solution Is Right for You?

July 17, 2020 |   , , , ,

Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help?… Read More

Understanding Assisted Conversions: Your Silent Helper in Digital Marketing

July 15, 2020 |   , , , ,

Editor’s Note: Looking for information on why you should be using assisted conversions in Google Analytics? Are you still using the traditional version of the… Read More

7 Signs You’re Spending Too Much on Google Ads (Updated July 2020)

July 9, 2020 |   , ,

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More

Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!

Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually. Pie charts show you how large a slice each campaign… Read More

What Google’s New housing, employment, and credit advertising policies mean for you

June 19, 2020 |   , , , , , , ,

We are in the middle of one of the worst economic downturns in the history of the country. Just the month of March saw unemployment… Read More

Pivot Tables: The Unsung Hero of PPC Performance Evaluation

June 10, 2020 |   , ,

Analyzing your PPC campaigns by location reveals actionable insights. It helps you spend your digital advertising budget more efficiently. Once you discover where your ads… Read More

3 New Ways to Boost Your LinkedIn Ads Performance (updated 2020)

May 12, 2020 |   , , ,

LinkedIn hit a major milestone in April 2017 when the network surpassed 500 million users. Along with that announcement came another major win for their… Read More

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