Tag: PPC

hilary-trump-campaign-strategy
By Jonathan Bentz| 11 Min Read | October 22, 2016

A Bipartisan Digital Campaign Audit Of Trump & Hillary

Twenty-eight days ago, the 2016 United States Presidential election campaign season reached a level of…

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Google Shopping Tips
By Leland Reed| 4 Min Read | September 9, 2016

Google Updates Merchant Center! What Does That Mean for You?

I’m sure you’re a lot like me and find it hard to get excited about…

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Expanded Text Ads
By Nikki Powley| 4 Min Read | August 26, 2016

The Benefits of Using Expanded Text Ads in Google AdWords

Editor's Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out…

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Search Engine Rap Battle
By DOM Team| 7 Min Read | August 11, 2016

#TBT: A Comprehensive Ranking of the Best Search Engine Rap Battles

While “ThrowbackThursday” (aka TBT) remains a weekly social media occurrence, there are some things evoke…

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Local-Pack-Ads-Blog
By DOM Team| 7 Min Read | July 21, 2016

New Google Local Pack Ads: What This Means for SEO & PPC

No matter the industry, the most successful businesses are generally those that can quickly pivot…

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Google AdWords Updates
By Nikki Powley| 4 Min Read | May 26, 2016

New AdWords Features: Your Next Steps

Google just announced that major changes are coming soon to an AdWords interface near you.…

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Hannover-Messe 2016
By DOM Team| 3 Min Read | April 12, 2016

Hannover-Messe 2016: DOM is Heading to Germany!

2016 is shaping up to be an exciting year for all of us at Direct…

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Raight Rail Ads
By Nikki Powley| 2 Min Read | February 22, 2016

Good-Bye, Right Rail Ads

Major changes have started rolling out across Google SERPs. AdWords text ad space will now…

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Online Marketing Quick Wins
By Nikki Powley| 2 Min Read | February 8, 2016

Online Marketing Quick Wins

Hello, fellow marketers and Direct Online Marketing fans! Let's start with a few often-overlooked facts…

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PPC Nightmares
By Nikki Powley| 4 Min Read | October 28, 2015

Online Marketing Tales from the Crypt: PPC Horror Stories

Halloween is the time of year to celebrate things that go bump in the night.…

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Frederick Event
By Nikki Powley| 2 Min Read | August 14, 2015

How To PPC Target Prospects in Frederick, MD and Beyond

You want your business to be prominent online. We know that pay-per-click (PPC) advertising can…

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AdWords Upgraded URLs
By Nikki Powley| 2 Min Read | June 23, 2015

AdWords Upgraded URLs: Are You Ready?

Google announced Upgraded URLs in February and the end of destination URLs as we know…

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