Tag: roas

ROAS vs ROI: Which Should You Use To Establish Your Goals?

November 18, 2022 |   ,

When it comes to digital advertising, there are a lot of acronyms and abbreviations that can be confusing for those who are just getting started.… Read More

What Is ROAS? How is It Calculated?

October 26, 2022 |   ,

With digital advertising goal, measuring your return on investment, or ROI, can be tricky. You want to measure impressions and brand awareness, so this

So Which PPC Metrics do You Really Need to Know? (updated July 2020)

There’s an old saying apparently not by Goethe* that a person’s best trait is also her or his worst.  The same holds true for things…like… Read More

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