Tag: seo strategy

International SEO Tips to Conquer the SERPs and Emerge Victorious (Updated September 2020)

The earth is no longer round… but that doesn’t mean your international SEO strategies should be linear. After marinating for twenty-odd years in a technological… Read More

SEO vs. PPC: A Look at Why They Work Better Together (Updated 2020)

July 15, 2020 |   , , ,

SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.

5 Ways Blogging Boosts Your SEO (Updated June 2020)

Publishing a business blog boasts many benefits. It helps you establish yourself as an expert in your field, and it’s a great way to connect… Read More

20 Actionable Digital Marketing Ideas for Promoting Training Courses (Updated 2020)

You may have heard the old adage, “Those that can’t do, teach.” Well, if you have been challenged with the task of promoting training courses… Read More

How to Adjust Your Digital Marketing Efforts in Times of Crisis

Latest Update: A recording of the webinar is now live.  Click here to learn more about the PRSA webinar about communications and marketing in times… Read More

Image SEO: Does Alt Text Still Matter? (Updated January 2020)

January 9, 2020 |   , , ,

With all of the buzz following Google’s redesign of their image search UI in February 2018, alt text for images SEO is back with a vengeance.… Read More

Video Hosting: YouTube or Vimeo?

December 26, 2019 |   , , , ,

When it comes to video hosting sites: YouTube is tops for sheer reach Vimeo provides a better venue for gated content Do both if you… Read More

Australian SMB Ombudsman Says ‘Dodgy Practitioners’ Of SEO Need Regulation (Updated October 2019)

Australia is set to become the first nation in the world to draft legislation which would protect consumers from digital marketing scams. The Australian Small… Read More

How To Prioritize Link Building Tactics During A Site Migration (Updated September 2019)

There’s no getting around the fact that site migrations can be a harrowing experience if details both large and small are not taken care of… Read More

LISTEN: DOM SEO Strategist Jonathan Bentz Talks SEO Site Migration

August 16, 2019 |   , ,

DOM Senior Digital Marketing Strategist Jonathan Bentz made an appearance on “5 Minutes With,” a podcast series by Bluhorn.com’s Vice President of Technology, Wes Benwick.… Read More

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