Tag: yahoo search marketing

Should You Bid on Competitor Brand Terms?

Let me start off by writing I’m not going to give you a simple “yes” or “no” answer to the title question because there isn’t… Read More

Yahoo! Search Officially Dead: Long Live Microsoft adCenter

Just like Yahoo! Search Marketing, we’ve given you a heads up here on our digital marketing blog about Yahoo! Search Marketing transitioning to Microsoft adCenter. … Read More

Prepping for Yahoo! Microsoft Wonder Twins Search Alliance

As we prepare for the Yahoo! Microsoft Search Alliance when these two superheros say, “Wonder Twins Activate: Form of Chinese-Friendly Google,” we here at Direct Online… Read More

Healthcare Marketing Research & Survey Results

On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions.  We also asked you “What are… Read More

Yahoo! Search Marketing to Scrap Fixed Minimum Keyword Bids – EWS v. 4.0.0

December 13, 2007 |   , , ,

Just got this email from the higher-ups at Yahoo! Search Marketing and it appears there are changes afoot. The most interesting being the change to… Read More

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