The digital advertising space can feel like an overwhelming whirlwind of complex puzzles. Fortunately for DOM’s clients, this is precisely the type of fast-paced environment where Mike Criswell thrives.
In his role as a Sr. Digital Advertising Strategist, Mike builds scalable PPC campaigns that drive revenue. He understands that the bottom line is profitability; therefore, he focuses on creative and optimization tactics to keep his clients in the black.
As any digital advertiser understands, if you execute poorly or fail to test campaign strategies properly, ad spend can spiral out of control. Mike shines at optimizing the factors that yield return on investment.
Putting it simply, he can save your company time and money, while meeting your profitability targets in a streamlined fashion.
Mike uses his B.S. in Psychology and Communications from West Virginia University to help large-scale companies move products. The key to digital advertising is profitability; Mike’s incredible ability to interpret data and understand human behavior gives him an edge in the field.
He focuses on the long-term picture, helping DOM’s clients grow to their fullest potential. That’s one of the primary reasons our clients love working with Mike.
Mike holds several certifications with Google and Bing. Around the office, his coworkers praise his desire to keep up with the latest digital advertising trends.
In his spare time, Mike is an avid skier and faithful Penguins fan. He works out of our Pittsburgh location serving clients worldwide.