Who Can Audit My Google Ads Account?

A meaningful Google Ads audit should be performed by a certified paid search strategist, not an automated scan that returns a generic score. A proper review covers your active campaigns and structure, the search terms actually triggering your ads, conversion tracking accuracy, Quality Scores, wasted spend, and how you stack up against competitors. It should end with specific, actionable feedback – the issues holding performance back and the growth opportunities worth pursuing – not vague recommendations. A Google Premier Partner is well positioned to run this, since that tier sees account patterns across dozens of industries and has direct support from Google to validate findings. The most useful audits are also honest: a good agency will tell you what’s working, what isn’t, and whether paid search is even the right fit for your goals before asking you to spend more.