Digital Marketing Blog

Image SEO: Does Alt Text Still Matter? (Updated January 2020)

With all of the buzz following Google’s redesign of their image search UI in February 2018, alt text for images SEO is back with a vengeance.… Read More

Image SEO & Why Alt Text Still Matters

New Year’s Resolutions: Digital Marketing Edition (Updated For 2020)

That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More

New Year's Resolution Advertising And Marketing Campaign Ideas

Video Hosting: YouTube or Vimeo?

When it comes to video hosting sites: YouTube is tops for sheer reach Vimeo provides a better venue for gated content Do both if you… Read More

video hosting youtube - vimeo video hosting - youtube vs vimeo

20 Essential Questions To Ask When Hiring a Digital Marketing Agency

Cory Hedgepeth | December 9, 2019 |  ,

Digital marketing will only become more complex as the landscape changes along with consumer behavior. Businesses that hesitate to adopt modern digital strategies will eventually… Read More

Readability Analysis in the Yoast WordPress Plugin: Tips to Improve Your Writing and SEO

This blog post explains the 7 readability checks that Yoast performs on your text via their WordPress plugin. Taking guidance from these checks and editing… Read More

Yoast Readability: Writing Tips to Improve SEO In The Top WP Plugin

Craft CMS vs. WordPress: An Ultimate Beginner’s Guide

The Internet’s most popular Content Management System (CMS) is WordPress. And while it may feel as though every single site today uses WordPress by default,… Read More

Craft CMS vs. Wordpress: Why Choose Craft CMS (+ It's SEO Benefits)

How to Track Blog Posts by Author in Google Analytics

I won’t bother going into why you need to be blogging in 2019. Any good digital marketer can tell you that. If you’ve seen success… Read More

Author Analytics: How To Track Blog Posts By Author In Google Analytics

Does Social Media Influence SEO? Decoding Matt Cutts’ 2014 Response

We’ve all heard the hogwash that social media activity doesn’t improve SEO rankings. We also understand that Google itself contributed to this potential misconception. Back… Read More

does social media influece SEO? decoding Matt Cutt 2014's response

How Google Determines The Difference Between Sessions And Clicks

Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More

How Google Determines Clicks Sessions

5 Ways to Make Your Holiday Landing Pages Stand Out

With October coming to an end, e-commerce sites everywhere are getting ready for the holidays. Whether you’re gearing up for a Black Friday or Cyber… Read More

5 ways to make your holiday landing pages stand out
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