Digital Marketing Blog

With Google Analytics 4, a lot of things are changing. One of those changes, initially, was the removal of the bounce rate metric in lieu… Read More

Ah, WordPress. We love it. You love it. Everybody loves it. In fact, almost a third of all websites out there are using it. And… Read More

You need to create an effective landing page in order to increase your conversion rate. And before you get too complex in your layout, it… Read More

When it comes to traffic, everyone wants big numbers. But if you operate a brick-and-mortar storefront or a local business that provides a service, it… Read More

Whether you want to admit it or not, implementing GA4 is now… inevitable! Knowing that, there’s no better time to start your Google Analytics 4… Read More

With the rise of legitimate businesses accepting crypto as viable payment options comes an increase in demand for information about cryptocurrencies. Because of that increase… Read More

Editor’s Note: This content will focus on cross domain tracking for GA4. For cross domain tracking in Universal Google Analytics, please refer to that step… Read More

Editor’s Note (June 2022): Looking for information regarding tracking for multiple subdomains in Google Analytics 4 (GA4)? Just so you know, GA4 handles subdomain tracking… Read More

Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search… Read More

Justin talks through the importance of generating reviews to improve performance of your website in search in today’s online reputation management podcast from Keep Optimising.… Read More