Digital Marketing Blog

If one were to think of the internet as a vast, digital ocean of so, so many websites, then there would be at the bottom… Read More

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of… Read More

Historical optimization is one of the most powerful tools in our SEO arsenal. It revives great content and makes it relevant again, which drives more… Read More

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More

Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal.  You want people to download a demo of your software,… Read More

Walk into any modern office; you’ll hopefully notice quite a bit more diversity among the workforce compared to just a few decades ago. DOM has… Read More

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

I know what you’re thinking: why would I want to hide a web page? If you don’t already know the answer, keep reading. Or if… Read More

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More

Unless you were living under a rock, you might remember 2020 as a year a lot of things happened. Seemingly all at once. If you… Read More