Digital Marketing Blog

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

Leland Reed | September 13, 2018 |  , , ,

There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More

Tips for writing PPC text ad headlines DOM Blog

Online Competitor Benchmarking: How to Stop Competitors from Eating Your Lunch

Jonathan Bentz | August 30, 2018 |  , , ,

A quick Google search defines competition as “the person or people with whom one is competing, especially in a commercial or sporting arena.” No matter… Read More

Competitor Benchmarking hero image Direct Online Marketing

How to Track Users Across Subdomains (Without Going Insane)

Subdomains are a standard way to segment content on a website. From a developer’s perspective, subdomains are integral to utilizing multiple CMS platforms.  For this… Read More

Hero Image of How to set up cross subdomain tracking

Image SEO: Does Alt Text Still Matter in 2018?

Anna Davis | August 21, 2018 |  

With all of the buzz following Google’s redesign of their image search UI in February, image search engine optimization (SEO) is back with a vengeance.… Read More

Image SEO & Why Alt Text Still Matters

The Beginner’s Influencer Marketing Guide

To understand one of the more buzzed-about digital promotion tactics, this influencer marketing guide for beginners is a terrific place to start.  Digital marketers constantly… Read More

The Definitive Influencer Marketing Guide

7 Signs You’re Spending Too Much on Google Ads

Anna Davis | July 24, 2018 |  , ,

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More

7 Signs You're Spending Too Much in Google Ads

Why LinkedIn Is Messing Up Your Analytics Traffic Data (and How to Fix It)

Stephanie Mahnken | July 19, 2018 |  

If you have been using Google Analytics or any web analytics tool for any length of time, you’ve probably come to experience that your data… Read More

Google Analytics Issues: How LinkedIn Is Screwing Up Direct Traffic

3 Amazing Excel Tricks For Marketers For Better Data Analysis

Steve D | July 6, 2018 |  ,

At the risk of sounding too cliché regarding Excel for marketers, the age-old phrase remains true: If it ain’t broke, don’t fix it. To do… Read More

You Caught a Competitor Leveraging Your Brand Name in Google. Here are Your Options.

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More

Competitor keyword bidding

How Important Are Social Media Profiles to SEO Anyway?

Social media is about so much more than just attractive pictures and recycled memes — without adequate consideration, social media can either help or hurt… Read More

Social profiles influence SEO DOM
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