Digital Marketing Blog

Why LinkedIn Is Messing Up Your Analytics Traffic Data (and How to Fix It)

July 19, 2018 |  

If you have been using Google Analytics or any web analytics tool for any length of time, you’ve probably come to experience that your data… Read More

LinkedIn Referral Traffic Direct Online Marketing

3 Amazing Excel Tricks For Marketers For Better Data Analysis

July 6, 2018 |   ,

At the risk of sounding too cliché regarding Excel for marketers, the age-old phrase remains true: If it ain’t broke, don’t fix it. To do… Read More

You Caught a Competitor Leveraging Your Brand Name in Google. Here are Your Options.

June 28, 2018 |   , , , , ,

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More

Competitor keyword bidding

How Important Are Social Media Profiles to SEO Anyway?

June 15, 2018 |   , , ,

Social media is about so much more than just attractive pictures and recycled memes — without adequate consideration, social media can either help or hurt… Read More

Social profiles influence SEO DOM

Making Sense of PPC Metrics – A Guide for CMO’s

June 6, 2018 |   ,

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*.  Originally I worked in-house and had to be… Read More

PPC Metric Infographic Direct Online Marketing

8 Marketing Strategies for Rehabs Now That SAMHSA Occupies 44K Top Rankings

Beginning in February 2018, Google began slowly rolling out a significant change to how it presents search results in the United States when users query… Read More

8 Addiction Treatment Digital Marketing Strategies for Rehabilitation Centers

5 Ways To Revitalize Your Google Shopping Campaigns

May 18, 2018 |   ,

If you haven’t noticed by now, a large amount of the real estate at the top of Google search results has slowly been taken over… Read More

5 Ways to Revitalize Your Google Shopping Campaigns

Here is How to Tell if Google’s New Mobile-First Index Will Crush You

April 27, 2018 |   , ,

On March 26th Google announced via its Webmaster Central blog that they are officially beginning to roll-out their “mobile-first index.” This comes more than a… Read More

Google's Mobile-First Index Is Coming And Websites Will Need To Be Ready

Facebook Pages vs. Facebook Groups: A Guide For Businesses

In 2018, social media has become synonymous with our daily lives to the point where businesses cannot ignore the importance of these platforms as a… Read More

Facebook Groups Pages Direct Online Marketing

How to Protect Your Brand & Save Money on Google’s Display Network

With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More

How to Block Placements on The Google Display Network
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