Digital Marketing Blog

Big changes in company policies can mean big changes for the businesses that rely on them for their continued operation. Google is constantly shifting the… Read More

Social media is about so much more than just attractive pictures and recycled memes — without adequate consideration, social media can either help or hurt… Read More

Why Should You Link Your Google Ads Account To Google Search Console? Um, because you’ll get more data. DUH! By linking Google Search Console (GSC)… Read More

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More

Advertising. It’s all about hitting the right audience, at the right time, with the right message, at the right place. Right? Paid search engines provide… Read More

We already shared with you a list of our favorite Chrome Extensions for SEO, but we wanted to make sure the other side of the… Read More

Marketers near and far are asking, what is Google Discover and how can I optimize for it? Google Discover optimization aligns itself with some similar… Read More

So, What Is Direct Traffic? Google Analytics displays traffic sources as (direct) when the arrival session data is missing, or when a referring website/source sets… Read More

Privacy is more important than ever. Recently, we’ve seen Apple, the world’s largest hardware company, pivot into a leader in online privacy protection. If you’ve… Read More

Jump Down to the Free Infographic Buyer beware, or rather, advertiser beware. If you’re an advertiser and aren’t leveraging buyer personas when you create your… Read More