Digital Marketing Blog

YouTube Placement Targeting Tips – Exclude Channels (And Save $)

Ryan Norman | April 6, 2021 |  ,

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of… Read More

youtube placement targeting tips

What is Historical Optimization, and Why Should I Do It?

Historical optimization is one of the most powerful tools in our SEO arsenal. It revives great content and makes it relevant again, which drives more… Read More

What is historical optimization, and why should I do it

Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More

tCPA and tROAS

What Is a Call to Action? (Click Here to Find Out)

Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal.  You want people to download a demo of your software,… Read More

What is a call to action

DOM Celebrates International Women’s Day (Updated for 2021)

Walk into any modern office; you’ll hopefully notice quite a bit more diversity among the workforce compared to just a few decades ago. DOM has… Read More

dom celebrates international women's day

Google’s Fees for International Ads Explained

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

google's fees for international ads

Are Hidden Web Pages Good for SEO?

I know what you’re thinking: why would I want to hide a web page? If you don’t already know the answer, keep reading. Or if… Read More

are hidden web pages good for seo

Stats and Insights from a Test of Keyword-insertion Code in Google Ads

Ryan Norman | January 25, 2021 |  ,

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More

stats and insights from a test of keyword insertion code

January 2021 Webinar: Advanced Tactics to Generate Foreign Sales Online

Jim Foreman | January 14, 2021 |  , , ,

Unless you were living under a rock, you might remember 2020 as a year a lot of things happened. Seemingly all at once. If you… Read More

advanced tactics to generate foreign sales online

ECommerce in 2021: Keep Up the Good Work, But Don’t Stop Now

Jim Foreman | January 4, 2021 |  , , ,

As 2020 gradually fades into the past, we can reflect on many unexpected lessons from a truly terrible year. If there were any highlights from… Read More

ecommerce in 2021
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