Why LinkedIn Is Messing Up Your Analytics Traffic Data (and How to Fix It)
If you have been using Google Analytics or any web analytics tool for any length of time, you’ve probably come to experience that your data… Read More
Digital Marketing Blog
3 Amazing Excel Tricks For Marketers For Better Data Analysis
At the risk of sounding too cliché regarding Excel for marketers, the age-old phrase remains true: If it ain’t broke, don’t fix it. To do… Read More
You Caught a Competitor Leveraging Your Brand Name in Google. Here are Your Options.
Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More
How Important Are Social Media Profiles to SEO Anyway?
Social media is about so much more than just attractive pictures and recycled memes — without adequate consideration, social media can either help or hurt… Read More
Making Sense of PPC Metrics – A Guide for CMO’s
I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More
8 Marketing Strategies for Rehabs Now That SAMHSA Occupies 44K Top Rankings
Beginning in February 2018, Google began slowly rolling out a significant change to how it presents search results in the United States when users query… Read More
5 Ways To Revitalize Your Google Shopping Campaigns
If you haven’t noticed by now, a large amount of the real estate at the top of Google search results has slowly been taken over… Read More
Here is How to Tell if Google’s New Mobile-First Index Will Crush You
On March 26th Google announced via its Webmaster Central blog that they are officially beginning to roll-out their “mobile-first index.” This comes more than a… Read More
Facebook Pages vs. Facebook Groups: A Guide For Businesses
In 2018, social media has become synonymous with our daily lives to the point where businesses cannot ignore the importance of these platforms as a… Read More
How to Protect Your Brand & Save Money on Google’s Display Network
With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More
