Digital Marketing Blog

Sample Bias: Personal and PPC Pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More

sample bias: personal and ppc pitfalls

Demystifying SEO with Justin Seibert, February 13th at Point Park University

Find out what matters to Google in 2020. SEO is an ever-evolving endeavor; Google continually updates its search algorithm. This interactive session will show you… Read More

demystifying-seo

Image SEO: Does Alt Text Still Matter? (Updated January 2020)

With all of the buzz following Google’s redesign of their image search UI in February 2018, alt text for images SEO is back with a vengeance.… Read More

Image SEO & Why Alt Text Still Matters

New Year’s Resolutions: Digital Marketing Edition (Updated For 2020)

That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More

New Year's Resolution Advertising And Marketing Campaign Ideas

Video Hosting: YouTube or Vimeo?

When it comes to video hosting sites: YouTube is tops for sheer reach Vimeo provides a better venue for gated content Do both if you… Read More

video hosting youtube - vimeo video hosting - youtube vs vimeo

20 Essential Questions To Ask When Hiring a Digital Marketing Agency

Cory Hedgepeth | December 9, 2019 |  ,

Digital marketing will only become more complex as the landscape changes along with consumer behavior. Businesses that hesitate to adopt modern digital strategies will eventually… Read More

Readability Analysis in the Yoast WordPress Plugin: Tips to Improve Your Writing and SEO

This blog post explains the 7 readability checks that Yoast performs on your text via their WordPress plugin. Taking guidance from these checks and editing… Read More

Yoast Readability: Writing Tips to Improve SEO In The Top WP Plugin

Craft CMS vs. WordPress: An Ultimate Beginner’s Guide

The Internet’s most popular Content Management System (CMS) is WordPress. And while it may feel as though every single site today uses WordPress by default,… Read More

Craft CMS vs. Wordpress: Why Choose Craft CMS (+ It's SEO Benefits)

How to Track Blog Posts by Author in Google Analytics

I won’t bother going into why you need to be blogging in 2019. Any good digital marketer can tell you that. If you’ve seen success… Read More

Author Analytics: How To Track Blog Posts By Author In Google Analytics

Does Social Media Influence SEO? Decoding Matt Cutts’ 2014 Response

We’ve all heard the hogwash that social media activity doesn’t improve SEO rankings. We also understand that Google itself contributed to this potential misconception. Back… Read More

does social media influece SEO? decoding Matt Cutt 2014's response
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