Digital Marketing Blog

A picture says a thousand words, as the old saying goes. Unless it’s an infographic, in which case it says what it says, probably a… Read More

This blog post discusses a concept that may be useful to have in hand for life in general and for digital marketing in particular: metric–goal… Read More

Just when we thought things were going back to normal, the delta variant popped over for some tea and forced us all back to our… Read More

We do a lot of stuff here at DOM, and the subjects you see covered on this blog are only scratching the surface of the… Read More

Google has announced that as of June 30, 2022, Responsive Search Ads will be the primary ad type available in search campaigns; Expanded Text Ads… Read More

“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.”—Jack Welch, former CEO of General Electric Business-to-business marketing… Read More

I’m breaking the main rule of this blog by writing in the first person. We don’t do that here anymore, but this is a topic… Read More

In the world of artificial intelligence, the “singularity” is when the AI becomes indistinguishable from human thinking. There have been countless science fiction books and… Read More

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

If you want to give digital marketers a panic attack, go back in time to about 2010 and tell them that in the near future… Read More