YouTube Placement Targeting Tips – Exclude Channels (And Save $)
Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of… Read More
Digital Marketing Blog
What is Historical Optimization, and Why Should I Do It?
Historical optimization is one of the most powerful tools in our SEO arsenal. It revives great content and makes it relevant again, which drives more… Read More
Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS
You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More
What Is a Call to Action? (Click Here to Find Out)
Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal. You want people to download a demo of your software,… Read More
DOM Celebrates International Women’s Day (Updated for 2021)
Walk into any modern office; you’ll hopefully notice quite a bit more diversity among the workforce compared to just a few decades ago. DOM has… Read More
Google’s Fees for International Ads Explained
Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More
Are Hidden Web Pages Good for SEO?
I know what you’re thinking: why would I want to hide a web page? If you don’t already know the answer, keep reading. Or if… Read More
Stats and Insights from a Test of Keyword-insertion Code in Google Ads
Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More
January 2021 Webinar: Advanced Tactics to Generate Foreign Sales Online
Unless you were living under a rock, you might remember 2020 as a year a lot of things happened. Seemingly all at once. If you… Read More
ECommerce in 2021: Keep Up the Good Work, But Don’t Stop Now
As 2020 gradually fades into the past, we can reflect on many unexpected lessons from a truly terrible year. If there were any highlights from… Read More
