Digital Marketing Blog

There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More

A quick Google search defines competition as “the person or people with whom one is competing, especially in a commercial or sporting arena.” No matter… Read More

Subdomains are a standard way to segment content on a website. From a developer’s perspective, subdomains are integral to utilizing multiple CMS platforms.  For this… Read More

With all of the buzz following Google’s redesign of their image search UI in February, image search engine optimization (SEO) is back with a vengeance.… Read More

To understand one of the more buzzed-about digital promotion tactics, this influencer marketing guide for beginners is a terrific place to start.  Digital marketers constantly… Read More

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More

If you have been using Google Analytics or any web analytics tool for any length of time, you’ve probably come to experience that your data… Read More

At the risk of sounding too cliché regarding Excel for marketers, the age-old phrase remains true: If it ain’t broke, don’t fix it. To do… Read More

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More

Social media is about so much more than just attractive pictures and recycled memes — without adequate consideration, social media can either help or hurt… Read More