Digital Marketing Blog

ROAS vs ROI: Which Should You Use To Establish Your Goals?

Jonathan Bentz | November 18, 2022 |  ,

When it comes to digital advertising, there are a lot of acronyms and abbreviations that can be confusing for those who are just getting started.… Read More

How Much Do Internal Links Affect SEO? (UPDATED November 2022)

Every business on the planet wants their website to rank number one for every keyword that relates to their business. Leveraging internal links for SEO… Read More

Is GA4 Better Than UA? Find Out In Our Next Webinar!

“Is Google Analytics 4 better than Universal Analytics?” If you are responsible for one of the roughly 28 million-plus websites that still uses Google Universal… Read More

How to Track Users Across Subdomains (Updated For GA4)

Looking for information regarding subdomain tracking for monitoring users across your entire platform in Google Analytics 4 (GA4)? Just so you know, GA4 handles subdomain… Read More

Want To Improve Your Digital Export Development? Join Justin Seibert’s Upcoming Office Hours!

Is growing sales of your products or solutions through digital export development an important goal of yours for the upcoming year? If so, Justin’s upcoming… Read More

Make SEO Work For You: Join Justin For This PRSA Virtual Workshop In December!

Currently, there are 23 PRSA workshops either available on-demand or scheduled to take place before the before the end of 2022. While I personally haven’t… Read More

What Is ROAS? How is It Calculated?

Janice Masters | October 26, 2022 |  ,

With digital advertising goal, measuring your return on investment, or ROI, can be tricky. You want to measure impressions and brand awareness, so this

Unsure How To Setup Your GA4 Migration? There’s A Checklist For That!

So many companies are preparing to go through a Google Analytics 4 setup over the next 9 months. If you run or work for one… Read More

ECommerce in 2023: Keep Up the Good Work, But Don’t Stop Now (Updated November 2022)

Jim Foreman | October 24, 2022 |  , , ,

As 2022 gradually fades into the past, we can reflect on many unexpected lessons from a truly terrible year. If there were any highlights from… Read More

2023: The Year for Social Media Marketing

With a new year starting up, it’s time to take a look at one internet marketing trend that can’t be ignored in 2016: social media marketing.

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