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A Pittsburgh Social Media Marketing Firm

We’ll define and understand your audience and tailor a strategy to engage with them through effective and efficient social media advertising services. DOM never takes a cut of the ad spend, letting you decide how much you want to spend per advertising platform. We use that same flexibility to enable you to make the best decisions for your business based on your goals–and nobody else’s. For SaaS, Healthcare, Manufacturing, Education, ECommerce, B2C and B2B social media marketing, we enable the most efficient return on ad spend month over month, adjusting as needed to get the most engagement on every dollar you spend. We’ll help you pick the platforms that your audience spends time on, and show you how to shift their attention to what you offer.

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How Social Media Advertising Can Help Your Business

When you hire DOM for social media advertising services, you get a full, well-rounded effort that considers both organic and paid social media strategies. All plans are customized for your needs, keeping your ad spend low while keeping engagement high. Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, Pinterest & more – if our clients’ audiences are there, we’ll reach them.

Our Social Media Advertising Service Platforms

  • Meta advertising services (Facebook, Instagram)
  • LinkedIn advertising services
  • Twitter advertising services
  • YouTube advertising services
  • TikTok advertising services
  • Pinterest advertising services

If our clients’ audiences are there, we’ll reach them.

And we’re constantly staying on top of trends and new advertising features. As just one example, we had one client advertising on Quora within a week of the platform launching ads. No matter whether your target is a consumer at home or a CFO in their office, we have the B2C and B2B social media marketing expertise to start the conversations that end in sales.

49% Internet users say they are likely to purchase from brands they see advertised on social media
72% of B2B marketers who use paid marketing channels online use social media as a marketing medium
$262.5B 5 per social media user advertisers spent on average in 2022
$173B projected spending on social media in 2022
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What Can You Expect From Your Free Social Media Advertising Audit?

We have a detailed, no-pressure, 7-step process for determining if we’re the right partner for you… and vice versa!

We also provide customized, detailed digital advertising audits to help you understand what potential your business has for growth through the entire playbook of our social media advertising services.

When you request a free social media advertising audit from us, you can expect:

  • Review of your active social media advertising campaigns by a certified digital advertising strategist
  • Actionable feedback on performance issues holding your campaigns back
  • Analysis of your current traffic volume and what opportunities exist
  • Competitor review to see how you stack up against them
  • Identification of growth opportunities to improve in 5 key areas

 

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Clients Who Trust Us

Communication Never Lapses

“Everyone at DOM is extremely easy to work with, friendly, and passionate about what they do! They are very responsive and never let anything fall through the cracks.”

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Jamie McDowell
Demand Gen Director star rating

Consistently Developing Our Expertise

“They are true subject matter experts and beyond organized. They put 110%+ into all of their work!”

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Jamie McDowell
Demand Gen Director star rating

Our Social Media Advertising Process

Full Account Management

We will completely run your social media advertising campaigns, starting with the most appropriate platforms for your audience and setting a tailored strategy. Our social media marketing firm can start from the ground up, or take over your current accounts and adjust as needed.

Ad creation & testing

Once you’ve defined your audience, the next step is to test different messaging to see what resonates the most with them. We will design and write copy as well as develop tests to consistently improve upon past results. We fight stagnation at every turn, getting the most granular information on what works and what doesn’t, improving the campaign with everything we learn.

 

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The Latest Social Media Advertising Techniques

Don’t settle for boosted posts. Each platform is constantly evolving, and new ones pop up every month. We’re always testing new offerings in order to bring cutting-edge techniques to our clients before their competitors catch on. We never stop learning, so our clients never start falling behind the competition.

Audience testing

Segmenting and testing audiences is perhaps the most critical part of any social media advertising campaign. You can leverage more data than you can imagine to reach your ideal client. Through a customized program, our social media marketing firm will show you how to reach, interpret, and leverage that data for optimal client engagement.

 

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Conversion Centric Social Media Advertising Services

We’ll help you get the most value out of your social ad campaigns through testing offers, audiences, ads, and landing pages that we can build for lead generation campaigns. Don’t settle for average results when there are always new tests to run, new features to try, and new clients to be reached.

Updates & Reporting

You own and have direct access to any social media advertising account we set up or manage on your behalf, but we don’t leave our communication there. You’ll receive full reporting in easy-to-understand language and transparent reporting of our work on a weekly basis. In addition to scheduled calls, we encourage frequent communication to ensure we’re all on the same page.

 

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Social Media Advertising FAQs

Social media platforms use advertising in order to generate revenue. Advertising on social media platforms allows businesses to target specific demographics with laser precision, and social media users are generally accustomed to seeing ads while they scroll through their feeds. However, social media advertising can also be very expensive, and it’s important to understand how it works before investing a lot of money into it. It’s not recommended to independently manage your social media advertising, as mistakes can be extremely costly, and the intricacies of each platform can be overwhelming for new users.

The most popular social media platforms for advertising are Facebook, Instagram, and Snapchat. These platforms have billions of users and offer businesses a way to reach out to potential customers who are already engaged in social media. Check out this list from Wikipedia for some of the most recent data on the biggest social media platforms as of 2024.

There is no one-size-fits-all answer to this question, as the success of a social media ad depends on the specific business goals and target audience. However, some best practices for social media advertising include creating targeted campaigns, using high-quality visuals, and offering value to users.

The risks of social media advertising include potential low return on investment, click fraud, and negative user feedback. It’s important to consider these risks before investing heavily in social media advertising, and it’s why we recommend outsourcing social media advertising services to an experienced party.

The benefits of social media advertising include increased brand awareness, higher conversion rates, and more engagement with potential customers. When done correctly, social media advertising can be a very effective way to promote a business.

There is no one social media platform that is best for promoting a business. The best social media platform for promoting a business depends on the specific business goals and target audience. However, some of the most popular social media platforms for businesses include Facebook, Instagram, and Twitter. LinkedIn advertising services have also taken off in the past few years, particularly in the realm of B2B social media advertising.

The first step in social media advertising is to identify your business goals. Once you know what you want to achieve with social media advertising, you can create a targeted campaign that is more likely to be successful.

The best time to post an ad on social media depends on the specific social media platform and the target audience. However, general best practices for social media advertising include posting during peak hours and on days when users are most active.

There is no one-size-fits-all answer to this question, as the process of creating a social media ad depends on the specific social media platform. However, some tips for creating social media ads include using high-quality visuals and choosing an effective call to action.

The cost of social media advertising varies depending on the specific social media platform and the business goals. However, social media advertising can be very expensive, and businesses should be prepared to invest a significant amount of money into it. As always, DOM takes no percentage of social media advertising spend, so you can rest assured that every suggestion we make is in the best interests of you and your business goals.