Social Media Advertising
Facebook, LinkedIn, Instagram, Twitter, YouTube, Pinterest, StumbleUpon & more – if our clients’ audiences are there, we’ll reach them. And we’re constantly staying on top of trends and new advertising features. As just one example, we had one client advertising on Quora within a week of the platform launching ads (and yes, they can work!). If you want to leverage social media to its fullest, DOM can help you. We’ll strategize with you on effective ad campaigns that will drive your real-world goals from revenue generators like e-commerce sales, store visits, and lead acquisition to softer goals like awareness, engagement, and recruitment.
What You Receive
Each social media platform offers its own benefits. Target Facebook and Instagram users by their interests (up to 1,500 of them!). Reach professionals on LinkedIn based on their job history. Want to catch people where they spend hours of their time? Pinterest, YouTube, or Twitter may make sense for you. Once we define and understand your audience, we can tailor a strategy to engage with them on social media.
When you hire DOM for social media advertising, you get a full, well-rounded effort. All plans are customized for your needs, but include the following:
FULL ACCOUNT MANAGEMENT
We will completely run your social media advertising campaigns, starting with selecting the most appropriate platforms for your audience and setting a tailored strategy. Give us your existing campaigns to makeover or we'll set up brand new accounts for you.
AD CREATION & TESTING
Once you've defined your audience, the next step is to test different messaging to see what resonates the most with them. We will design and write copy as well as develop tests to consistently improve upon past results.
THE LATEST TECHNIQUES
It's hard to believe MySpace didn't exist until 2004 and Facebook only opened up to non-students in 2006. Don't settle for boosted posts. Each individual platform is constantly evolving - and new ones are popping up seemingly every month. We're constantly testing new offerings in order to bring cutting edge techniques to our clients before their competitors catch on.
Segmenting and testing audiences is perhaps the most critical - and fun - part of any social media ad campaign. You can leverage more data than you can imagine to reach your ideal client. We'll help you not only reach them, but drive them to action or otherwise engage with them.
CONVERSION RATE OPTIMIZATION
We'll help you get the absolute most value out of your social ad campaigns through testing offers, audiences, ads, and landing pages that we can build for lead generation campaigns. Don't settle for average results when there are always new tests to run.
UPDATES & REPORTING
You own and have direct access to any social media advertising account we set up or manage on your behalf, but we don't leave our communication there. You'll receive full reporting in easy-to-understand language and transparent reporting of our work on a weekly basis. In addition to scheduled calls, we encourage frequent communication to ensure we're all on the same page.