Search Engine Optimization (SEO)

Growing Organic Traffic That Converts.

Through in-depth research about your customers and prospects, our team devises SEO strategies that produce positive ROI. With month-to-month arrangements, our approach combines proven tactics and best practices to generate the results you need.

Get More With Organic Search & SEO

Whether you’re fed up with all the “gurus” and their hollow promises or you simply need better results from SEO, our proven process and consistent execution can help.

Does Any of This Sound Familiar?

  • There are tons of so-called “experts” out there. Who can I trust?
  • Our sales team complains that organic search leads aren’t yielding the right targets.
  • We’re writing a lot of content, so why isn’t our traffic growing?
  • I don’t need more traffic. I need more sales and leads.
  • Why are much smaller companies outranking ours?
  • We don’t have the capacity or resources to increase our content production.
  • Why is it so difficult to manage the SEO for all my business locations?
  • Our traffic took a massive hit after a migration and we don’t know how to recover.
  • Is my current SEO agency targeting the right keywords?
  • SEO is largely a mystery to me. I wish I had someone who could explain it all in plain English.

We’ve heard it all before; SEO can be an exhausting, confusing world. The good news—we solve these and other challenges for our clients on a daily basis.

YES! I Want to Get More From SEO!

Why Clients Trust Us With Their SEO Needs

SEO can be frustrating, as any company executive understands. The stakes are high, and using non-reputable agencies or consultants can result in irrelevant traffic, or worse, Google penalties.

Major organizations around the world depend on our SEO services to increase both revenue and brand reach. The relationships we have with our clients are long-term, but our contracts are month-to-month. Meaning they have the freedom to leave when we no longer meet their needs.

Check out a few other reasons why 85% of our clients stick around for a lot longer than a month or two:

Higher ROI

Higher ROI

Increased Market Share

Proven Ability to Scale

Ecommerce Sales Growth

Unique, High-Quality Content Generation

Foreign Market Expansion

Custom-Tailored Strategic Planning

Dedicated Account Manager & Additional Support

Our Process for Producing SEO Success

Successful SEO campaigns will always be the result of consistent execution and continuous analysis. An intelligently-crafted SEO strategy requires patience and a long-term commitment; you must accept the reality that it takes weeks or even months before you can expect serious results. When the work does eventually pay off, a more comprehensive SEO campaign will do so in a big way.

Through a fully transparent process, we apply a multitude of refined SEO techniques and best practices to help brands drive revenue. Our team of SEO professionals audits your site and your overall digital brand presence to determine technical SEO issues, profitable keywords, and competitive analysis.

For SEO, there are no “hacks” or shortcuts. We have been managing SEO campaigns for over a decade. Our process reflects years of discovering what works and what doesn’t. We give you full visibility into how we produce results, and we always want to keep you involved at every step.

1

Discovery & Initial Research

Without knowing why customers choose your business over everyone else, any SEO efforts will fail to attract ideal prospects and buyers. In the initial stages, we do our homework to better understand your business, your industry, your target customers, and your competitors.

To give ourselves the best chance of fulfilling your goals and expectations, our team defines deliverables accordingly. No ambiguity—you’ll know what to expect from at us at the very beginning.

2

SEO Strategic Planning

We believe in total, transparent accountability. When we build and refine our strategic planning, we do so to keep ourselves accountable to you. Our method of developing SEO strategies is meant to do one thing: drive positive ROI.

No cookie cutters or templates here. Our strategies are created from the ground up, giving you a unique experience tailored specifically to your business goals and objectives.

We measure the success of all SEO strategies by ROI. We don’t singularly go after organic traffic volume or keyword rankings; instead, we devise a strategic plan that focuses on highly qualified leads or ecommerce sales. But our strategies are also built to be flexible enough to account for testing or strategic pivots to focus on activities with a higher value.

3

Technical SEO Health Checks

Once our team finalizes a strategy, we want to give your site the best chance of being seen by searchers. Part of that means making sure that certain technical aspects are optimized not only for visitors and customers but for search engines as well.

Addressing technical issues is always ongoing, and it is our duty to proactively look for ways we can improve your site. We’re adaptable enough to complete most of our objectives independently, but we also have extensive experience working in coordination with developers to guarantee correct implementation.

Our team analyzes your website from a technical SEO perspective and creates a tactical plan to fix issues and warnings. Our team will review technical SEO issues on a recurring basis to ensure we are always having a positive impact on organic search performance. Some of the aspects we observe include:


  • Indexing & Crawling Optimizations

  • Page Speed Enhancements

  • Mobile-Friendliness

  • URL Restructuring & Architecture Management

  • SEO for Videos and Images

  • Site Migration Preparation

  • Backlink Profile Analysis

4

Profit-Driven Keyword Research

DOM’s SEO strategy aligns with a “quality over quantity” philosophy. Our keyword research is bound by success guided application. We seek keywords that steer your company towards increased profit. Our approach focuses only on keywords that appeal directly to the intent of your target audience at every level of the conversion funnel.

By performing keyword audits, we will determine where your competition is—and isn’t—making money and what can be realistically achieved. This allows us to build out SEO campaigns based on difficulty level.

5

Optimizing Existing & Creating Fresh Content

Modern SEO rankings rely heavily on how search engines perceive your website’s content. Google’s number one job is to consistently satisfy a searcher’s query with high-value, trustworthy content. If Google doesn’t think your content is useful or trustworthy, your website will have a hard time outranking your competitors.

The quality of your content profoundly influences organic search performance. Which is why our team approaches content in two ways:


  • Your Content, But Better



In your industry, you’re probably the foremost expert on the issues that matter most to your ideal customers and buyers. As such, your site is likely a gold mine of great content. It’s our job to make it look even better.


Building off our foundation of keyword research, our team will identify as many opportunities as possible to optimize pages on your site. These opportunities include optimizing meta titles and descriptions, improving overall readability, adding helpful internal and external resources, and increasing topical relevance.



  • Increasing Your Content Output


Even if your site’s current content is optimized from top to bottom, the journey doesn’t stop there. Creating new, fresh content on a recurring basis is crucial to assert your business’ authority and trustworthiness in the eyes of Google.


Our team will prepare a comprehensive content strategy to support the goals of a broader SEO campaign. We also have several writers on our team with years of experience in journalism and digital marketing to create winning content assets that are sure to resonate with visitors and search engines.



Even if your site’s current content is optimized from top to bottom, the journey doesn’t stop there. Creating new, fresh content on a recurring basis is crucial to assert your business’ authority and trustworthiness in the eyes of Google.

Our team will prepare a comprehensive content strategy to support the goals of a broader SEO campaign. We also have several writers on our team with years of experience in journalism and digital marketing to create winning content assets that are sure to resonate with visitors and search engines.

6

Link Building & Content Promotion

Link building is alive and well. The methods for building links may have changed over the years, but the purpose remains the same.

Search engines analyze the relevancy and number of sites that point back to yours. The more links from related websites, the more favorably Google views your brand. Content is important, but increasing backlinks from a diverse set of domains could be what sets your site apart from your competitors.

By auditing your site’s backlink profile and performing competitor backlink gap analysis, our team will launch scalable outreach campaigns to score new links from across the web.

7

Reporting

We provide data and insights every week with full transparency. When things are going well, we’ll share why. When performance is down, we don’t sugarcoat our conclusions. We will always provide recommendations on how to right the ship.

Your dedicated account manager will discuss findings with you on regularly scheduled calls, weekly or at an interval of your choice, looping in other team members and analysts as helpful to the conversation.

More importantly, we don’t participate in SEO “fluff” reporting. If your ROI isn’t cutting it, we know you’ll cancel your services with us. We are motivated by the exact same metrics that motivate you.

What People Are Saying

IanLeslie_testimonial

“Being an online ecommerce company, we rely heavily on internet marketing to grow sales. The PPC campaign strategy developed and executed by Direct Online Marketing has resulted in top line profitable growth that we continue to build upon with our on-going relationship.”

- by Ian Leslie, CMO, Industry West
Theresa Smith

“From the beginning DOM was easy to work with and a natural fit to be our preferred internet marketing firm. They established trust with us quickly, generated leads, and gave us the confidence we needed to recommend them to all of our franchisees. We are happy to say, they always deliver great service and stellar results.”

- by Theresa Smith, Director of Marketing, NaturaLawn
steve jones corporate visions

“DOM produces consistent results that meet increasingly ambitious project goals. I first discovered DOM while working for another company and I remembered the excellent work they did. Direct Online Marketing knows what they're doing, evident by the results they produce.”

- by Steve Jones, VP of Marketing, Corporate Visions

FAQs

You have questions and we have answers. Below, we’ve compiled some of the most common questions we get about SEO. If you don’t find answers to yours, give us a ring.

Does SEO Really Work?

In short—yes! People have been offering SEO services since the early days of search. And the potency of search engine optimization continues to grow, despite the continual shift in strategies elsewhere in the digital marketing space over the past few decades. Analysts estimate that by 2020 businesses will spend nearly $80 billion on SEO services.

However, please note that while many businesses find success with SEO, there’s no guarantee that it will work for you. SEO may not be right for every organization, especially when you consider that it often takes time to see serious results from SEO. But with the right strategy, proper execution, and persistence, SEO success is possible.

How Do I Choose Which Keywords to Target?

Keywords are one of the essential building blocks for any SEO campaign. We evaluate keywords on select criteria. The first is search volume, which indicates the popularity of a keyword. Next is a set of factors related to how difficult it would be to rank for that keyword. Another is intent, which signifies what a person is looking to get by searching this phrase.

In a perfect world, keyword targets will have high search volume, easy to moderate ranking difficulty, and the intent directly relates to your target audience in relative to specific steps throughout the conversion funnel. However, it’s rarely that simple, and you will want to have a wide variety of keyword targets.

Do PPC Campaigns Affect Google Rankings?

Pay-per-click advertising currently has no direct impact on rankings. However, we have seen that PPC campaigns can lead to an increase in overall traffic to your site, including visits from organic search. Additionally, there are many scenarios where the two can benefit one another.  [link to blog post]

Can You Guarantee Results?

No. We can’t and won’t guarantee results with our SEO services, and you shouldn’t trust anyone who does. Too many variables exist, many of which are out of your and our control.  However, we’ve been running SEO campaigns successfully for many years and have developed a good sense of where we can be successful. Plus we give you full, transparent reporting so you can see what your dollars are getting in return.

Bottom line: Run far, far away from any agency or SEO consultant who guarantees results.

Which Is Better: SEO or PPC?

Not to sound like your attorney, but “it depends.” Each tactic has its pros and cons.

Here are two high-level examples: Do you need to drive leads right now? PPC will be the better option. Do you have more time and are concerned with brand visibility? Choose SEO.

Your decision-making process should be much more involved, taking into consideration your goals, the competitive landscape, budget, timeframe, and intricacies of each tactic. And if you start a conversation with us, we’d be pleased to provide a recommendation with your best interest at heart. To get a more in-depth general answer to this question, check out this blog post where we dive into the pros and cons of SEO vs. PPC.

Finally, be aware that the two tactics complement each other extremely well, so if you have the budget for both, run PPC and SEO. You typically get a 1+1=3, or at least 1+1=2.5 effect.

Get a free, no-obligation consultation with a digital marketing expert