Our Approach and What You Receive
We have built our reputation as a reliable partner for companies who need next-level analytics services for their analytics needs. By applying our firsthand knowledge and adopting our best practices, our clients can rely on us to deliver the following:
Configuration (Installation, Setup)
Setting up Google Analytics on one site—let alone across multiple properties—is complex. Our team understands that all of the collected information needs to be easy to retrieve and digest. When DOM takes the helm of your company’s analytics install, you can rest easy knowing attention to detail is of the utmost priority.
DOM will install analytics campaigns based on your company’s goals, both short-term and long-term.
Repair of Poor, Confusing Installs
Time and again, our team has seen the negative impact of shoddy analytics installs. Unfortunately, when companies aren’t advised of best practices, the consequences of such errors can cost you tons of time and effort. Dealing with such issues takes you away from what you want to work on and where you can deliver the most value to your company.
The fact is, analytics services are a complex matter that should be left to the experts. DOM leverages over a decade’s worth of marketing analytics knowledge to ensure that we turn your current poor experience into a fluid display of essential data that helps you make intelligent decisions.
Event & Goal Setting
Tracking specific actions is crucial for justifying any of your marketing dollars and efforts. Conversions are a key performance indicator for your website. Precise goal setting becomes an urgent consideration if there’s any chance your data might be wrong.
Goals could be as straightforward as tracking form submissions, but what about those valuable behaviors other than conversions? In addition to Google Analytics' goal setting, our team will create event tracking specific to the defined actions in your sales funnels.
What happens when consumers put your products in their cart but never buy? Wouldn’t you like a more complete picture of which marketing channels result in the most sales?
For eCommerce marketing efforts, positive ROI lives and dies by analytics. Our team will implement and configure conversion tracking in Google Analytics specific to ecommerce retailers to help your company understand who converts and why.
Google Tag Manager
Consistency in analytics code is imperative to a business with multiple domains or subdomains. Functionality, tracking, and design should exist seamlessly across the entire network. Google Tag Manager enables you to make global changes in code across multiple sites, saving you development time and labor. Implementing Google Tag Manager will improve tracking efficiency, ultimately future-proofing your data collection.
Cross-Domain & Subdomain Tracking
Setting up Google Analytics can be an utter nightmare for businesses that manage multiple domains and subdomains. To track users across various properties, special configurations and testing become necessary.
If tracking is not appropriately implemented, site owners can expect inflated data or a general failure to capture precise information about their users. Our team will safely install comprehensive user tracking across a network of web properties.
Troubleshooting of Complex Issues
Getting your data as close to perfect as possible will always be our goal. Part of our process involves investigating all areas where we believe there is room for improvement. And by improvement, we mean getting down in the weeds—no matter how simple or complicated. Once we know why something’s happening, we’ll provide step-by-step recommendations to fix it.
Make the Most of Your Marketing Analytics Data.
DOM provides marketing analytics services that help increase company profitability through intelligent data consolidation, interpretation, and display. Superior analytics allow company executives to make the best decisions in the shortest amount of time.
Get More From Your Data
Whether you’re struggling to get the highest quality data from your existing marketing analytics or you’re starting fresh, we can help.
Frustrated With Your Marketing Analytics?
- I’m simply too busy to understand or get a better grasp of analytics.
- Without comprehensive data analysis, our company can’t scale.
- I feel like our data collection methods are sub-par.
- It’s an utter pain tracking users in Google Analytics across multiple web properties.
- We believe we’re missing data but can’t explain why.
- I feel like we don’t know our exact sales or conversion metrics.
- Our company wastes countless hours on regular review and analysis.
- Our analytics reporting is chaotic and difficult to understand.
- Everything looks like it’s set up correctly, so why are we still missing data?
If you’ve ever been faced with one of these challenges in Google Analytics (or another platform), take solace in knowing you aren’t alone. Analytics is complex; we’re here to make sense of it for you.YES! I Want to Make The Most of My Analytics!