Google Analytics 4 (GA4) Consulting Services

Are you getting the most value out of your digital analytics?

One of the top business challenges we often solve is helping companies better understand the true ROI of their digital marketing efforts. Through a variety of methods, including installation of an optimized setup of Google Analytics 4 and Google Tag Manager, funnel creation, and website behavioral analysis, DOM can help your company uncover hidden revenue opportunities and improve the efficacy of your marketing spend.

How powerful could your efforts be if you had a clear understanding of user engagement? and where different user segments are dropping off on your ecommerce or lead generation funnels?

By working together, we can help you define marketing KPIs that align with your key business objectives. In setting meaningful KPI targets, you can strategically allocate marketing budgets, properly evaluate marketing vendors, and align internal team members and key stakeholders in the same directional focus.

And if you are launching a new version of a website or are simply migrating from Universal Analytics to the new world of GA4, DOM can help you smoothly navigate the transition and leave your direct competitors that are slow to adopt the change at a competitive disadvantage.

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The DOM Analytics Process

1

Discover

The first step in our analytics process is to gain a deeper understanding of your business. DOM will audit your website’s tracking configuration and audit your Google Analytics and Google Tag Manager setup to discover areas of opportunity. Then through an initial goal and measurement strategy session, DOM will get aligned with you on marketing KPIs and conversion priorities.

2

Plan

Based on observations gathered from the discovery process, DOM will create a deliverable in the form of a GA4 measurement strategy and tag implementation plan that is customized for your website and business needs. As needed, DOM will build an actionable plan to help you transition your analytics setup from Universal Analytics to Google Analytics 4.

3

Execute

DOM will work with your team to implement and execute the measurement strategy that has been approved with your team. In the past, DOM has successfully managed common and complex tracking issues such as tracking for multiple domains, multiple subdomains, single page application websites, ecommerce tracking, and other custom tracking setups that involve multiple services and conversion funnels.

4

Visualize

Track marketing KPIs through better data visualization via Google Data Studio dashboards to easily understand digital marketing performance and be able to effectively communicate performance to company stakeholders. We also offer GA4 training with an experienced digital analyst who can help you communicate and navigate dashboards and custom GA4 exploration reports to deliver impactful insights.

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Google Analytics 4 Consulting Services

Make the Most of Your Google Analytics 4 Data.

DOM provides industry-leading Google Analytics 4 consulting and expertise that help increase company profitability through intelligent data consolidation, analysis, and visualization. Superior analytics allow company executives to make the best decisions in the shortest amount of time. The following is a list of ways that DOM can help your business grow confidently online.

Capabilities

  • PPC conversion tracking setup and troubleshooting
  • GA4 conversion setup (formerly called analytics ‘goals’)
  • Funnel creation and report building
  • Custom audience creation
  • Cross domain tracking
  • eCommerce tracking
  • Customer segmentation
  • Website behavioral analysis
  • Audience journey optimization

Get More From Your Data

Whether you’re struggling to get the highest quality data from your existing marketing analytics or you’re starting fresh, our Google Analytics 4 consulting services and implementation experience can help.

Frustrated With Your Marketing Analytics?

  • I don’t have the time or experience to set up analytics for my website.
  • I am unclear on how to best allocate my marketing budget to maximize ROI.
  • I don’t know how to get the same types of insights I used to get from Universal Analytics in Google Analytics 4.
  • I don’t know how to properly measure my marketing efforts.
  • It’s an utter pain tracking users in Google Analytics across multiple web properties.
  • I believe I’m missing data or my data is inaccurate but can’t explain why.
  • I feel like I don’t know how to attribute exact sales or conversion metrics to our marketing efforts.
  • I am not getting what I need out of my analytics setup.
  • I feel like something is wrong with my analytics setup but I don’t know what it is.

If you’ve ever been faced with one of these challenges in Google Analytics (or another platform), take solace in knowing you aren’t alone. Analytics is complex; we’re here to make sense of it for you.

If you’re looking to get the most value out of your GA4 setup, our team can help.

Get started with a Google Analytics audit and strategy session by clicking the button below and contacting us today.

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Why Partner With DOM For Google Analytics 4 Consulting

When data becomes unmanageable, a company’s growth halts. When data becomes usable, a company generates more income.

Through analytics and data, we learn about customer behavior. This gives your company a distinct advantage in increasing sales. Discover why our clients trust our Google Analytics services in Pittsburgh (and around the globe) to handle their complex needs:

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Ability to Solve Complex Analytics Issues

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ROI & Growth-Focused Implementation

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Comprehensive Data Interpretation

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Industry-Specific Insights

Pittsburgh pay per click dedicated point of contact

Dedicated Account Manager & Additional Support

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Increase Ad Campaign Successes

What People Are Saying

Ian Brown testimonial for a Pittsburgh marketing firm

“Working with DOM is like working with colleagues who have our company’s best interest at heart. Our CMO introduced me to them eight years ago, and I have been using them for our digital marketing needs ever since. Their status as a trusted Google-partner is comforting, but we’re loyal to them because the quality of their services is unfailingly effective.”

- Ian Brown, Director of Marketing, Appify
Dan Bernoske testimonial for a Pittsburgh marketing firm

"DOM is a digital marketing firm that consistently delivers quality leads for me and my clients. Their account management team is responsive, they continuously provide insights, and they share innovative new approached to digital marketing. After many years in search of a go-to digital agency, I have found one in DOM. I strongly recommend and promote them to anyone."

- Dan Bernoske, Managing Director, Cortado Group
Shannon Javetz testimonial for a Pittsburgh marketing firm

"No matter what you’re trying to market, DOM will learn about the product so they can provide the best support. Their responsiveness to the adjustments we need helps us better interpret and improve our conversion numbers. They offer suggestions, but they don't come across like pushy sales pitches, which can often happen with other agencies."

- Shannon Javetz, Associate Director of Advertising, SCAD

Google Analytics Services FAQs

You have questions and we have answers. We’ve compiled some of the most common questions we get about our Google Analytics services below. If you don’t find answers to yours, give us a jingle.

I Think Our Google Analytics Implementation is Broken. How Do I Tell?

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From the start, it’s difficult to prescribe a method for determining whether your analytics data is incorrect. It’s always good to compare different data sets whenever possible, especially when you have confidence in one. This can mean looking at a raw data view or, in some cases like eCommerce platforms, comparing to advertising platform data. The numbers usually won’t match up exactly for a variety of reasons, but can get you to a higher degree of confidence when you take into consideration the attribution model and data collection methods. Ultimately, nothing beats a full audit of your analytics implementation; this ensures that analytics is installed cleanly on all pages of your site.

What Analytics Platforms Do You Work With?

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Our team is proficient with most of Google’s suite of products. We have extensive expertise in Google Analytics 4, Google Tag Manager, and Google Data Studio. Many analytics platforms operate similarly, so many companies often find our suite of Google Analytics services can be applied to other platforms. With Google leading as the gold standard for web analytics, we’re confident in our ability (even if we aren’t certified Google Analytics experts) to work with a number of other platforms.

Do You Offer Audits for GA4 Analytics Implementations?

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DOM offers free analytics audits and strategic planning sessions for GA4. Give us a jingle or fill out the contact form and we will see how we can help!

Do You Offer Strategic Guidance on an Ongoing or Project Basis?

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Both. Some clients will use us only for set up or fixes on a project basis.  Others will choose to engage with us for ongoing advice.

Do You Guarantee Results?

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If you ever come across someone who promises you the moon, our advice is to run far, far away. Our team will pour every ounce of effort we can muster into getting results for you, but we never promise them.

Frankly, any provider of Google Analytics services in Pittsburgh (or anywhere, for that matter) shouldn’t be doing this either. But maybe that’s just our opinion.

So while we can’t guarantee results, what we can promise is that we will always hold ourselves accountable to you and maintain complete transparency at every step of the way.

Get a free, no-obligation consultation with a digital marketing expert