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GA4 Migration Support
Struggle to understand the true ROI of your marketing campaigns? Unsure what tactics are working with your campaigns? Need to migrate from UA to GA4, but lack the expertise in-house to get the job done with confidence?
We can help you uncover hidden revenue opportunities and improve the efficiency of your marketing spend with our top-rated marketing analytics services.
Ready to see how your business can grow with installation of an optimized setup of Google Analytics 4 and Google Tag Manager, accurate creation of funnels, and a vetted website behavioral analysis?
Contact Us Today
Make the Most of Your GA4 Migration With Our Top Rated Support
DOM provides industry-leading Google Analytics 4 consulting and expertise that help increase company profitability through intelligent data consolidation, analysis, and visualization. Superior analytics allow company executives to make the best decisions in the shortest amount of time.
We were also recently rated by G2 as their top provider of marketing analytics services, so you can trust when you reach out to us that your project is in the hands of some of the top analysts in the digital marketing industry.
The following is a list of ways that DOM can help your business grow confidently online.
GA4 Migration Services and Capabilities
- PPC conversion tracking setup and troubleshooting
- GA4 conversion setup (formerly called analytics ‘goals’)
- Funnel creation and report building
- Custom audience creation
- Cross domain tracking
- eCommerce tracking
- Customer segmentation
- Website behavioral analysis
- Audience journey optimization
Get More From Your Data With A GA4 Migration
Whether you’re struggling to get the highest quality data from your existing marketing analytics or you’re starting fresh, our Google Analytics 4 consulting services and implementation experience can help.
If you’ve ever been faced with challenges in Google Analytics (or another platform), take solace in knowing you aren’t alone. Analytics is complex.
We’re here to make sense of it for you.
If you’re looking to get the most value out of your GA4 setup, our team can help.
Get started with a Google Analytics audit and strategy session by clicking the button below and contacting us today.
What Can You Expect From Your Measurement Strategy Session?
We have a detailed, no-pressure process for determining if we’re the right partner for you… and vice versa! We also provide customized, detailed measurement strategy sessions prior to conducting any GA4 migration plans to help you understand what potential your business has for growth and better insights through your shift to this new analytics platform.
When you request a free marketing strategy session from us, you can expect:
- Analysis of your current traffic volume and what opportunities exist
- Actionable feedback on technical issues holding your site back
- Competitor review to see how you stack up against them
- Identification of growth opportunities to improve in 5 key areas
In addition to those topics, we would also be happy to review the following items related to improving your digital marketing efforts.
- SEO Efforts
- Digital Advertising Campaigns
- Conversion Rate Optimization Tactics
Clients Who Trust Us For UA To GA4 Migration Support
Expert Recommendations
“They proactively brought great strategic ideas to us, and worked with us to brainstorm new ideas. They were very responsive and reacted quickly as needs arose.”
David Gitow
Mid-Market Senior VP
A Culture Of Transparency
“DOM is truly the most transparent advertising team I’ve worked with in this industry, and I am so grateful. I know we made the right decision.”
Christina Fleming
Business Leader For Amazon Agencies
Think You Can Put Off Switching To GA4? Think Again.
GA4 was actually first released in beta in 2019 and then released in full in October 2020. In 2022, Google announced that it was sunsetting Universal Analytics (or GA3) on July 1, 2023.
That means this year is going to signal a shift to GA4 as the only analytics solution for any organization currently using Google Analytics.
So, if you rely on Google Analytics to make any type of data-driven decisions in your organization and you haven’t already migrated to GA4, realize that the clock is ticking.
On July 1, 2023 Google is going to snap their fingers and your Universal Analytics reporting will go away completely. If you don’t switch, you stand to lose even the most basic reporting.
If your website ranks among those 28 million who have yet to switch, here’s a timeline of what the next several months are going to look like for your analytics account:
Until July 1, 2023, all of your data will be collected in Universal Analytics.
After July 1, 2023, your Universal Analytics won’t collect any new data.
After December 31, 2023, you won’t be able to access your historical Universal Analytics data in the Google Analytics platform.
The DOM GA4 Migration Process
Discover
The first step in our analytics process is to gain a deeper understanding of your business. We will audit your website’s tracking configuration and audit your Google Analytics and Google Tag Manager setup to discover areas of opportunity.
Then through an initial goal and measurement strategy session, we will get aligned with you on marketing KPIs and conversion priorities.
Plan Your GA4 Migration
Based on observations gathered from the discovery process, we will create a deliverable in the form of a GA4 measurement strategy and tag implementation plan that is customized for your website and business needs.
As needed, we will build an actionable plan to help support you in your UA to GA4 migration.
Execute
We will work with your team to implement and execute the measurement strategy that has been approved.
In the past, we have successfully managed common and complex tracking issues such as tracking for:
- Multiple domains
- Multiple subdomains
- Single page application websites
- Ecommerce tracking
- Other custom tracking setups that involve multiple services and conversion funnels
Visualize
Track marketing KPIs through better data visualization via Looker Data Studio dashboards to easily understand digital marketing performance and be able to effectively communicate performance to company stakeholders.
We also offer GA4 training with an experienced digital analyst who can help you communicate and navigate dashboards and custom GA4 exploration reports to deliver impactful insights.
Why Partner With DOM For Your GA4 Migration
When data becomes unmanageable, a company’s growth halts. When data becomes usable, a company generates more income.
Through analytics and data, we learn about customer behavior. This gives your company a distinct advantage in increasing sales.
Discover why our clients trust our UA to GA4 migration support services around the globe to handle their complex reporting requirements.
Looking For More On GA4?
Interested in learning more about this “must-deploy” analytics platform before you get started with a migration?
Check out some of these in-demand resources from our leading team of Senior Digital Analysts.
GA4 Migration Services FAQs
The most common mistakes we see with implementations are:
- Approaching the implementation in the same way as UA and trying to just "transfer" that implementation over to GA4.
- Not having a custom measurement strategy and implementation plan. Taking a customized approach to your implementation that is tailored to your business needs is critical to having a robust and insightful implementation.
- Ignoring the configurations and settings that need to be adjusted in GA4 to ensure all data is flowing correctly.
Since views are not available for non-360 GA4 users, we recommend:
- Leveraging comparisons and segments within the GA4 platform itself
- Leveraging Looker Studio to build robust reporting for these scenarios
We have heard GA4 may eventually add this feature, but have not heard of much movement on this as of yet.
We get it - you want to know how much working with us on your GA4 migration is actually going to cost you before you give consideration to requesting a measurement strategy session with our team.
Unfortunately, we have a really hard time giving you a direct answer to this question because there are a lot of variables to take into consideration, including:
- The goals of your campaign (high level lead, sales, and traffic goals are different than more sophisticated campaigns targeting specific keywords or middle and bottom of the funnel lead generation)
- The resources you have available internally to support your migration
- The quality of the sites you are going to compete with for page 1 Google results
You will come across GA4 agencies that charge as little as $100 a month for their consulting services, and also find companies that propose $100,000 implementations for wide-reaching projects.
Most of our clients invest around $10,000 or more in their GA4 migrations. Projects tend to be above that average when we need to make a higher commitment of our development team and analysts to a campaign, there are multiple websites that need attention, or a company has complex tie ins that require additional time investment. In some cases, they may be large manufacturers with legacy ERP integrations or eCommerce companies with highly detailed tracking requirements.
To give you an accurate proposal to help you with your GA4 migration, please contact us for a no-obligation measurement strategy session.
Frankly, any provider of Google Analytics services in Pittsburgh (or anywhere, for that matter) shouldn’t be doing this either. But maybe that’s just our opinion.
So while we can’t guarantee results, what we can promise is that we will always hold ourselves accountable to you and maintain complete transparency at every step of the way.