Conversion Rate Optimization (CRO)

Winning More Business With Better Insights Through Testing. 

Through a rigorous methodology rooted in scientific principles, DOM can help you increase the likelihood of turning a visitor into a client. Learn more about how our conversion rate optimization (CRO) services provide key insights into your target audience to increase leads and sales from all digital channels.

Improve Your Digital Marketing Performance

No matter if you’re attempting to attract new buyers with SEO, digital advertising, social media, or email, conversion rate optimization could be the key to maximizing sales growth from all your marketing efforts.

Any of This Sound Familiar?

  • My conversion rates are too low to justify any new marketing spend.
  • I want to try more A/B testing, but I don’t know where to start.
  • No one is reading my content and I don’t know why.
  • I want to get more leads from the traffic I’m already getting.
  • My team and I rarely have the time or energy to test or experiment.
  • Our company paid a web design firm to redesign our site, but conversions have fallen off of a cliff.
  • I can’t tell what is and isn’t working on my site.
  • I don’t believe we are doing enough to understand our visitors.

By investing in CRO services, your business will have the data it needs to increase sales and generate more leads.

YES! I Want Better Conversion Rates!

Why Clients Work With Us

When you partner with us, we don’t just want to send more traffic your way. Our job is to win you more business. Take a look at a few things our clients have come to expect by working with us:

Higher ROI

Higher ROI

Industry-Specific Insights

Increased Leads & Sales

Continuous Experimentation

Comprehensive Design Analysis

Clear, Concise Reporting

Custom-Tailored Strategic Planning

Dedicated Account Manager & Additional Support

Our Approach to CRO & What You Get

Our team embraces a modern methodology to gather key information on user behavior to turn your website into a well-oiled revenue generator. Through our process of formulating hypotheses, testing, and meticulous analysis, we always back up our recommendations with data.

CRO can be the difference between new business and someone never returning to your site. Our goal is to figure out what resonates with your visitors and break down any barriers that block the path to increasing conversions.

When you partner with us, we ensure you have complete visibility into our process and how we get results. This process includes:

1

Discovery & Initial Research

At the outset, understanding who your customers are and why they choose you over your competitors is crucial. To kick things off, our team performs extensive research on your business, your industry, your competitors, and your ideal buyers.

Our team will also define deliverables and establish regular reporting and communication timelines. You will know exactly what you get and when you will get it from the very start.

2

Website User Data & UX Design Auditing

We’ll perform a deep dive on your website’s analytics data as well as an assessment of user experience (UX) design. Our team aims to define a baseline of the site’s historical performance data and potentially identify any design elements that may be impeding conversions.

Our objective is to analyze quantitative and qualitative data to see what users are paying attention to and where they’re dropping off in the sales funnel. This starting point will help us formulate multiple hypotheses to test in relation to achieving your goals.

3

Strategic Planning

After we review key engagement and conversion metrics, our team works in tandem with yours to devise a rapid testing and optimization strategic timeline. We make sure you’re involved every step of the way to keep ourselves accountable to you.

By creating multiple hypotheses, our team will lay out a complete framework to implement testing. All testing will be structured to provide specific optimization recommendations. In order by priority, any optimizations must provide a benefit in terms of its potential, importance, and ease.

4

Testing Implementation

The next step in our strategic timeline is to launch experiments to test our hypotheses. Typically, this means setting up A/B or multivariate tests to evaluate multiple variations of the following:


  • Page layout design

  • Content

  • Calls-to-action (CTAs)

  • Value propositions & offers

  • Checkout/conversion paths

  • Interactive elements such as buttons, dropdowns, & more



Once an experiment has run its course, our team reviews the results with the purpose of establishing statistical significance. Only then can we make informed conclusions and eventual recommendations to optimize your site for better conversions.

5

Reporting & Performance Review

You will receive regular reporting and documentation of all testing from your dedicated account manager and other team members. We will reflect upon all performance data to judge the effectiveness of our efforts while also formulating new experiments to implement in the future.

Achieving your goals drives us to succeed. Part of that leaves little room for ambiguity. Our mission is to present our findings in a way that you can justify continuing to work with us. When you buy-in to our approach completely, we are best positioned to better your bottom line.

What People Are Saying

IanLeslie_testimonial

“Being an online ecommerce company, we rely heavily on internet marketing to grow sales. The PPC campaign strategy developed and executed by Direct Online Marketing has resulted in top line profitable growth that we continue to build upon with our on-going relationship.”

- by Ian Leslie, CMO, Industry West
Theresa Smith

“From the beginning DOM was easy to work with and a natural fit to be our preferred internet marketing firm. They established trust with us quickly, generated leads, and gave us the confidence we needed to recommend them to all of our franchisees. We are happy to say, they always deliver great service and stellar results.”

- by Theresa Smith, Director of Marketing, NaturaLawn
steve jones corporate visions

“DOM produces consistent results that meet increasingly ambitious project goals. I first discovered DOM while working for another company and I remembered the excellent work they did. Direct Online Marketing knows what they're doing, evident by the results they produce.”

- by Steve Jones, VP of Marketing, Corporate Visions

FAQs

Unsure where to start? Have questions that need answers?

Check out some of the questions we often get about conversion rate optimization. If you want to learn more or have a few burning questions of your own, don’t hesitate to call us at 800.979.3177.

Does CRO Really Work?

To put it simply: yes, indeed!

The problem with the way most folks approach conversion rate optimization is that their testing and experimentation lack structure and a clearly defined process. Because we utilize leading software and modern CRO techniques, we reach statistical confidence in our conclusions. You should always strive for 95% or higher confidence before recommending any conversion rate improvements.

Can You Offer Recommendations Without Testing?

We are happy to provide recommendations based on experience, but that doesn’t mean you’ll see any real improvements without testing your ‘gut’ first.

Can You Guarantee Results?

We can’t and won’t ever guarantee results. Having said that, we do guarantee that you’ll know which changes work and don’t for your site and landing pages. As long as there’s enough traffic to reach a statistically significant conclusion, you’ll learn whether to implement changes or go back to the drawing board.

Why Should I Hire You Over an In-House UX Designer?

Sometimes hiring in-house is the right way to go.  With us, you receive a team of experts specialized in different areas, including design, UX, marketing theory, and data analysis. So when you hire DOM, you get a full team working on the aspects of CRO they know best.

What Kind of Businesses Do You Help?

Over the years, we’ve helped organizations from dozens of verticals. We work with both B2B and B2C businesses ranging from medium-sized ecommerce retailers to enterprise-level SaaS companies. To get a better sense of whether we are a good fit for you, give us a call at 800.979.3177 or drop us a line to start the conversation.

How Quickly Can I Expect Results?

Great question!…but it’s pretty tough to answer without knowing more about your unique needs and goals, as well as your current marketing efforts. Generally, the more traffic your site gets, the quicker we can experiment and make impactful recommendations.

Site traffic is difficult to gauge, but we tend to work best with companies who are spending a minimum of $10,000 per month on digital advertising, or who are already driving large volumes of organic search or social traffic. We’re happy to answer any questions and learn more about you to see if we’re a good fit.

Do You Offer CRO By Itself?

We do, although we provide the most value if you also invest in search engine optimization or pay-per-click advertising with us.

Get a free, no-obligation consultation with a digital marketing expert