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Conversion Rate Optimization Services

Digital presence and experiential engagement have become important influencers of how customers find, assess and decide to buy from companies. As a conversion-rate focused company, we have mastered the art of helping you put your absolute best foot forward through customers' browser and mobile devices, creating an experience for your customers that represents what they can expect from working with you. No matter what a conversion means to your business, we’re the CRO agency that can help you get those numbers higher.

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How UI/UX/Conversion Rate Optimization Can Help Your Business

UI is the crux of how your business is perceived and interacted with by customers. A poor user experience means fewer users and even fewer conversions. Through our conversion rate optimization services, we find the pain points that stop viable customers from converting, making your site more visually and technically appealing, to both users and search engines.  

  • An intuitive website design builds trust, simplifies buying and data gathering processes, and grows customer loyalty.
  • UX ensures that all features of your website work in harmony, reinforcing your image to users and conveying authority in your industry.
  • Conversion Rate Optimization reinforces your conversion rate, turning bounces into buyers.

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What Can You Expect From Your Free Conversion Rate Optimization Audit?

We have a detailed, no-pressure, 7-step process for determining if we’re the right conversion rate optimization services partner for you… and vice versa! We also provide customized, detailed digital marketing audits to help you understand what potential your business has for growth through conversion rate optimization services.

When you request a free conversion rate optimization audit from us, you can expect:

  • Review of your Google keyword rankings from 1-100
  • Review of your active Google Ads campaigns by a certified digital advertising strategist
  • Analysis of your current traffic volume and what opportunities exist
  • Actionable feedback on technical issues holding your site back
  • Competitor review to see how you stack up against them
  • Identification of growth opportunities to improve in 5 key areas

In addition to those topics that are included in every conversion rate optimization services audit, we would also be happy to review the following items related to improving your conversion rates, user interface, and user experience.

  • UI/UX overview
  • Summarized list of pain points and possible improvements
  • Suggestions to optimize conversion rates
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Our UI/UX/Conversion Rate Optimization Process

We will study your site, and after collaborating with you for more information on how conversions are processed, we will take the functions and processes of your website and refine them to work in unison, making the process simpler for visitors of your site without detracting from the form or functionality of the site.

Conversion Rate Optimization Techniques and Approaches

  1. By studying your site and its users, we’ll develop an understanding of how your website is perceived by those who use it, better grasping what makes your site stand out and reinforcing those strengths, helping to grow conversions while improving upon weaknesses.
  2. An in-depth UI/UX audit can reveal weaknesses and oversights in your website that you were previously unaware of, including navigational errors, awkward menu structures and more, all of which could drive users away.
  3. Refining UX and CRO leads to higher conversion rates, better customer satisfaction, and a more harmonious view of your company by making the user’s experience simple, intuitive and streamlined by refining your site for user-friendliness.
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Clients Who Have Trusted Us To Grow Their CRO

Results Driven Strategic Approach

“Working with DOM is like working with colleagues who have our company’s best interest at heart. We’re loyal to them because the quality of their services is unfailingly effective.”

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Ian Brown
Silicon Valley Marketing Veteran star rating

Disciplined Approach

“They aren’t afraid to dive into work without putting pressure on us to help them.”

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Steve Jones
Demand Generation VP star rating

Conversion Rate Optimization FAQs

UI stands for User Interface, which generally focuses on the parts of your website that a user interacts with. This includes menu structures, buttons, forms, and other interactive elements of your page. These are common pain points in web design, as most users have experienced a website that had buttons that were too small to click, menus that weren’t entirely clear about what information was being requested, or complicated navigation that could be condensed to one well-designed menu. A significant portion of our conversion rate optimization service will be focused on simplifying and streamlining these features and functions, making navigating and converting on your site far easier than previously possible.

While the two terms are very much linked in function, the key difference is that UI focuses only on the interactive elements of your website, while UX focuses on the entire interaction a user has with your site. Put simply, UI is about your menus and buttons, whereas UX is about getting people to intuitively understand where those elements should be. UX has a broader scope of focus, but both are very much intertwined, and both are tied into the conversion optimization service.

With DOM’s method, all the above areas of study will be considered and infused into your website. As a CRO agency, we refine your website to ensure that every moment spent on your website pushes users towards your site’s goal. Most websites suffer from low conversion rate, meaning fewer purchases, newsletter signups, ad clicks, etc. However, the solution will vary by website and target market. Let us take the guesswork out of it and get you the conversions you need through data-driven best practices.

The internet is always evolving, and being at the forefront of this evolution is key to retaining your audience. Even if your site was once at the forefront of what was possible on the internet, perfection is an ever-shifting target, and your site is likely to have fallen behind. Almost every business is online at this point, and if one of your competitors has a website that’s easier to use, they’re going to start gaining the attention of your target market. Let us make sure your website is the most convenient, fastest-loading, best website in your market.

When you sign up for our conversion rate optimization service, we aim to improve every facet of your website. Your site will become more aesthetically pleasing, more intuitive for users, faster to load, and will rank higher in search engine results. We help you resonate with your users and overcome pain points that stop your users from converting. This perspective combined with our experience bolsters growth in every facet of your website, without upselling you on extra services that won’t benefit your site specifically.

To put it simply: yes, indeed! The problem with the way most folks approach conversion rate optimization services is that their testing and experimentation lack structure and a clearly defined process. Because we utilize leading software (like Hotjar) and modern techniques, we reach statistical confidence in our conclusions. We always strive for 95% or higher confidence before recommending any conversion rate improvements, avoiding a lot of the flailing that signifies a poor CRO program.

We are happy to provide recommendations based on experience, but that doesn’t mean you’ll see any real improvements without testing your ‘gut’ first. Conversion rate optimization is all about the data, and without data to back those hypotheses, most recommendations are going to be a bit more generalized.

We can’t and won’t ever guarantee results. Having said that, we do guarantee that you’ll know which changes work and don’t work for your site and landing pages., as we'll provide the data to back these theories. As long as there’s enough traffic to reach a statistically significant conclusion, you’ll learn whether to implement changes or go back to the drawing board.

Sometimes hiring in-house is the right way to go.  With us, you receive a team of experts specialized in different areas, including design, UX, marketing theory, and data analysis. So when you hire DOM, you get a full team working on the aspects of CRO they know best.

Over the years, we’ve helped organizations from dozens of verticals. We work with both B2B and B2C businesses ranging from medium-sized ecommerce retailers to enterprise-level SaaS companies. To get a better sense of whether we are a good fit for you, give us a call at 800.979.3177 or drop us a line to start the conversation.

Great question!...but it’s pretty tough to answer without knowing more about your unique needs and goals, as well as your current marketing efforts. Generally, the more traffic your site gets, the quicker we can experiment and make impactful recommendations. Site traffic is difficult to gauge, but we tend to work best with companies who are spending a minimum of $10,000 per month on digital advertising, or who are already driving large volumes of organic search or social traffic. We’re happy to answer any questions and learn more about you to see if we’re a good fit.

We do, although we provide the most value from our conversion rate optimization services if you also invest in search engine optimization or pay-per-click advertising with us. It’s also worth noting that if your site doesn’t currently bring in enough users, we may not be able to source enough data for proper CRO, meaning that you’d need to default to SEO or PPC to build traffic before beginning the CRO process.