Conversion Rate Optimization Services

Our Conversion Rate Optimization Services (And What You Get)

Our team embraces a modern methodology to gather key information on user behavior to turn your website into a well-oiled revenue generator with conversion rate optimization services. Through our process of formulating hypotheses, testing, and meticulous analysis, we always back up our recommendations with data.

CRO can be the difference between new business and someone never returning to your site. Our goal is to figure out what resonates with your visitors and break down any barriers that block the path to increasing conversions.

When you partner with us, we ensure you have complete visibility into our process and how we get results. This process includes:

YES! I Want Better Conversion Rates!

Discovery & Initial Research

At the outset, understanding who your customers are and why they choose you over your competitors is crucial. To kick things off, our team performs extensive research on your business, your industry, your competitors, and your ideal buyers.

Our team will also define deliverables and establish regular reporting and communication timelines. You will know exactly what you get and when you will get it from the very start.


Website User Data & UX Design Auditing

We’ll perform a deep dive on your website’s analytics data as well as an assessment of user experience (UX) design. Our team aims to define a baseline of the site’s historical performance data and potentially identify any design elements that may be impeding conversions.

Our objective is to analyze quantitative and qualitative data to see what users are paying attention to and where they’re dropping off in the sales funnel. This starting point will help us formulate multiple hypotheses to test in relation to achieving your goals.


Strategic Planning

After we review key engagement and conversion metrics, our team works in tandem with yours to devise a rapid testing and optimization strategic timeline. We make sure you’re involved every step of the way to keep ourselves accountable to you.

By creating multiple hypotheses, our team will lay out a complete framework to implement testing. All testing will be structured to provide specific optimization recommendations. In order by priority, any optimizations must provide a benefit in terms of its potential, importance, and ease.


Testing Implementation

The next step in our strategic timeline is to launch experiments to test our hypotheses. Typically, this means setting up A/B or multivariate tests to evaluate multiple variations of the following:

  • Page layout design

  • Content

  • Calls-to-action (CTAs)

  • Value propositions & offers

  • Checkout/conversion paths

  • Interactive elements such as buttons, dropdowns, & more

Once an experiment has run its course, our team reviews the results with the purpose of establishing statistical significance. Only then can we make informed conclusions and eventual recommendations to optimize your site for better conversions.


Reporting & Performance Review

You will receive regular reporting and documentation of all testing from your dedicated account manager and other team members. We will reflect upon all performance data to judge the effectiveness of our efforts while also formulating new experiments to implement in the future.

Achieving your goals drives us to succeed. Part of that leaves little room for ambiguity. Our mission is to present our findings in a way that you can justify continuing to work with us. When you buy-in to our approach completely, we are best positioned to better your bottom line.

Yes! I want to get more from Conversion Rate Optimization Services

Conversion Rate Optimization (CRO)

Winning More Business With Better Insights Through Testing. 

Through a rigorous methodology rooted in scientific principles, DOM can help you increase the likelihood of turning a visitor into a client. Learn more about how our conversion rate optimization services provide key insights into your target audience to increase leads and sales from all digital channels.

Improve Your Digital Marketing Performance

No matter if you’re attempting to attract new buyers with SEO, digital advertising, social media, or email, conversion rate optimization could be the key to maximizing sales growth from all your marketing efforts.

Any of This Sound Familiar?

  • My conversion rates are too low to justify any new marketing spend.
  • I want to try more A/B testing, but I don’t know where to start.
  • No one is reading my content and I don’t know why.
  • I want to get more leads from the traffic I’m already getting.
  • My team and I rarely have the time or energy to test or experiment.
  • Our company paid a web design firm to redesign our site, but conversions have fallen off of a cliff.
  • I can’t tell what is and isn’t working on my site.
  • I don’t believe we are doing enough to understand our visitors.

By investing in conversion rate optimization services, your business will have the data it needs to increase sales and generate more leads.

YES! I Want Better Conversion Rates!

Why Clients Work With Us

When you partner with us, we don’t just want to send more traffic your way. Our job is to use our conversion rate optimization services to win you more business. Take a look at a few things our clients have come to expect by working with us:

retargeting services for higher roi from bing and google ads campaign management

Higher ROI

conversion rate optimization services driven by insights

Industry-Specific Insights

conversion rate optimization services drive sales

Increased Leads & Sales

conversion rate optimization services driven by experiments

Continuous Experimentation

conversion rate optimization services with custom design

Comprehensive Design Analysis

conversion rate optimization services reporting

Clear, Concise Reporting

Pittsburgh pay per click agency strategic planning

Custom-Tailored Strategic Planning

Pittsburgh pay per click dedicated point of contact

Dedicated Account Manager & Additional Support

What People Are Saying

Ian Brown testimonial for a Pittsburgh marketing firm

“Working with DOM is like working with colleagues who have our company’s best interest at heart. Our CMO introduced me to them eight years ago, and I have been using them for our digital marketing needs ever since. Their status as a trusted Google-partner is comforting, but we’re loyal to them because the quality of their services is unfailingly effective.”

- Ian Brown, Director of Marketing, Appify
Dan Bernoske testimonial for a Pittsburgh marketing firm

"DOM is a digital marketing firm that consistently delivers quality leads for me and my clients. Their account management team is responsive, they continuously provide insights, and they share innovative new approached to digital marketing. After many years in search of a go-to digital agency, I have found one in DOM. I strongly recommend and promote them to anyone."

- Dan Bernoske, Managing Director, Cortado Group
Shannon Javetz testimonial for a Pittsburgh marketing firm

"No matter what you’re trying to market, DOM will learn about the product so they can provide the best support. Their responsiveness to the adjustments we need helps us better interpret and improve our conversion numbers. They offer suggestions, but they don't come across like pushy sales pitches, which can often happen with other agencies."

- Shannon Javetz, Associate Director of Advertising, SCAD

Conversion Rate Optimization FAQs

Unsure where to start? Have questions that need answers?

Check out some of the questions we often get about our conversion rate optimization services. If you want to learn more or have a few burning questions of your own, don’t hesitate to call us at 800.979.3177.

Does CRO Really Work? -

To put it simply: yes, indeed!

The problem with the way most folks approach conversion rate optimization services is that their testing and experimentation lack structure and a clearly defined process. Because we utilize leading software (like Hotjar and Google Optimize) and modern CRO techniques, we reach statistical confidence in our conclusions. You should always strive for 95% or higher confidence before recommending any conversion rate improvements.

Can You Offer Recommendations Without Testing? -

We are happy to provide recommendations based on experience, but that doesn’t mean you’ll see any real improvements without testing your ‘gut’ first.

Can You Guarantee Results? -

We can’t and won’t ever guarantee results. Having said that, we do guarantee that you’ll know which changes work and don’t for your site and landing pages. As long as there’s enough traffic to reach a statistically significant conclusion, you’ll learn whether to implement changes or go back to the drawing board.

Why Should I Hire You Over an In-House UX Designer? -

Sometimes hiring in-house is the right way to go.  With us, you receive a team of experts specialized in different areas, including design, UX, marketing theory, and data analysis. So when you hire DOM, you get a full team working on the aspects of CRO they know best.

What Kind of Businesses Do You Help? -

Over the years, we’ve helped organizations from dozens of verticals. We work with both B2B and B2C businesses ranging from medium-sized ecommerce retailers to enterprise-level SaaS companies. To get a better sense of whether we are a good fit for you, give us a call at 800.979.3177 or drop us a line to start the conversation.

How Quickly Can I Expect Results? -

Great question!…but it’s pretty tough to answer without knowing more about your unique needs and goals, as well as your current marketing efforts. Generally, the more traffic your site gets, the quicker we can experiment and make impactful recommendations.

Site traffic is difficult to gauge, but we tend to work best with companies who are spending a minimum of $10,000 per month on digital advertising, or who are already driving large volumes of organic search or social traffic. We’re happy to answer any questions and learn more about you to see if we’re a good fit.

Do You Offer CRO By Itself? -

We do, although we provide the most value from our conversion rate optimization services if you also invest in search engine optimization or pay-per-click advertising with us.

Get a free, no-obligation consultation with a digital marketing expert