Conversion Rate Optimization (CRO)
Winning More Business With Better Insights Through Testing.
Through a rigorous methodology rooted in scientific principles, DOM can help you increase the likelihood of turning a visitor into a client. Learn more about how our conversion rate optimization (CRO) services provide key insights into your target audience to increase leads and sales from all digital channels.
Improve Your Digital Marketing Performance
No matter if you’re attempting to attract new buyers with SEO, digital advertising, social media, or email, conversion rate optimization could be the key to maximizing sales growth from all your marketing efforts.
Any of This Sound Familiar?
- My conversion rates are too low to justify any new marketing spend.
- I want to try more A/B testing, but I don’t know where to start.
- No one is reading my content and I don’t know why.
- I want to get more leads from the traffic I’m already getting.
- My team and I rarely have the time or energy to test or experiment.
- Our company paid a web design firm to redesign our site, but conversions have fallen off of a cliff.
- I can’t tell what is and isn’t working on my site.
- I don’t believe we are doing enough to understand our visitors.
By investing in CRO services, your business will have the data it needs to increase sales and generate more leads.YES! I Want Better Conversion Rates!
Our Approach to CRO & What You Get
Our team embraces a modern methodology to gather key information on user behavior to turn your website into a well-oiled revenue generator. Through our process of formulating hypotheses, testing, and meticulous analysis, we always back up our recommendations with data.
CRO can be the difference between new business and someone never returning to your site. Our goal is to figure out what resonates with your visitors and break down any barriers that block the path to increasing conversions.
When you partner with us, we ensure you have complete visibility into our process and how we get results. This process includes:
Discovery & Initial Research
At the outset, understanding who your customers are and why they choose you over your competitors is crucial. To kick things off, our team performs extensive research on your business, your industry, your competitors, and your ideal buyers.
Our team will also define deliverables and establish regular reporting and communication timelines. You will know exactly what you get and when you will get it from the very start.
Website User Data & UX Design Auditing
We’ll perform a deep dive on your website’s analytics data as well as an assessment of user experience (UX) design. Our team aims to define a baseline of the site’s historical performance data and potentially identify any design elements that may be impeding conversions.
Our objective is to analyze quantitative and qualitative data to see what users are paying attention to and where they’re dropping off in the sales funnel. This starting point will help us formulate multiple hypotheses to test in relation to achieving your goals.
After we review key engagement and conversion metrics, our team works in tandem with yours to devise a rapid testing and optimization strategic timeline. We make sure you’re involved every step of the way to keep ourselves accountable to you.
By creating multiple hypotheses, our team will lay out a complete framework to implement testing. All testing will be structured to provide specific optimization recommendations. In order by priority, any optimizations must provide a benefit in terms of its potential, importance, and ease.
The next step in our strategic timeline is to launch experiments to test our hypotheses. Typically, this means setting up A/B or multivariate tests to evaluate multiple variations of the following:
- Page layout design
- Calls-to-action (CTAs)
- Value propositions & offers
- Checkout/conversion paths
- Interactive elements such as buttons, dropdowns, & more
Once an experiment has run its course, our team reviews the results with the purpose of establishing statistical significance. Only then can we make informed conclusions and eventual recommendations to optimize your site for better conversions.
Reporting & Performance Review
You will receive regular reporting and documentation of all testing from your dedicated account manager and other team members. We will reflect upon all performance data to judge the effectiveness of our efforts while also formulating new experiments to implement in the future.
Achieving your goals drives us to succeed. Part of that leaves little room for ambiguity. Our mission is to present our findings in a way that you can justify continuing to work with us. When you buy-in to our approach completely, we are best positioned to better your bottom line.