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A PPC Company You Can Grow With

Missing your goals? Our PPC company can help you stop spending on inferior results. There are no shortcuts to driving success with pay per click advertising, and our agency can help you grow with confidence.

We’ve managed online ad campaigns for more than 15 years. Let us put our experience to work for you – and we’ll never take a percentage of your ad spend.

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95% Improved revenue for an online luxury retailer
96% Boosted conversions for a regional bank
2x Doubled online sales for a sporting goods e-tailer
Hubspot Diamond Solutions Partner Online Marketing Firm
Top 3% Premier Google Partner Online Marketing Firm
Inc. 5000 Online Marketing Firm
Top Rated G2 Online Marketing Firm And GA4 Migration Services
5-Star Clutch Rated Online Marketing Firm

How A PPC Company Can Help Your Business

Whether you are looking for an agency that does Google Ads campaign management local to you (we’re headquartered in the Greater Pittsburgh area) – or you are located anywhere around the globe – we believe your PPC campaigns can work harder for you.

Since 2006, our PPC company has helped companies grow confidently online by improving their digital advertising results.

Looking for a boost in revenue? Need an increase in MQLs and opportunities for your sales team?

We hear you. We also believe your monthly ad spend can be better used.

If you are using any of the following pay per click campaign types in search engines to get your products and services out to the market:

  • Google Ads
  • Microsoft Ad Center
  • Google Shopping Campaigns (formerly called PLAs)
  • Retargeting campaigns (using the Google Display Network)
  • Video campaigns on YouTube
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What Can You Expect From Your Free PPC Audit?

We have a detailed, no-pressure, 7-step process for determining if we’re the right PPC company to manage your paid search campaigns for you… and vice versa!

We also provide customized, detailed digital advertising audits to help you understand what potential your business has for growth through the entire playbook of pay per click strategies.

When you request a free PPC audit from us, you can expect: 

  • Review of your active Google Ads campaigns by a certified digital advertising strategist
  • Analysis of your current traffic volume and what opportunities exist
  • Actionable feedback on performance issues holding your campaigns back
  • Competitor review to see how you stack up against them
  • Identification of growth opportunities to improve in 5 key areas
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Clients Who Trust Us

PPC For A Liberal Arts College

“Selecting them was a no brainer. Their relationship as a Premier Google Partner is a major benefit for us.”

Jose Mallabo
Higher Ed CMO star rating

International Marketing Achievements

“My company has been working with Direct Online Marketing for over 7 years. They have been instrumental in the growth of our eCommerce business into over 100 countries worldwide.”

Chad Remp
International & Ecommerce Sales Manager star rating

We’re A Top 3% Premier Google Partner

We are highly accredited across all major platforms, but one of the accomplishments our PPC company is proudest to acknowledge is our standing as one of the Top 3% Google Partner Agency members in their managed agency program.

When you work with us on PPC campaigns in Google Ads, you also get access to a responsive team at Google that wants to see your campaigns succeed. We also receive numerous benefits from our top tier status that can be applied directly to your account.

There are plenty of Google Partners around the globe. But companies like yours stick with us every month because they want to grow their company with the confidence that comes from having expert-level Google Ads professionals watching their paid search campaigns daily.

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Top 3% Premier Google Partner Online Marketing Firm
Top 3% Premier Google Partner

Our PPC Process

Whether you’re struggling to get the results you need from your Microsoft and Google Ads campaigns, or if you’re relatively new to the search engine marketing scene, you’ve come to the right agency. Our proven process with search campaigns on all of the relevant platforms, plus our consistent execution, can help your business grow.

During discovery, our Pittsburgh pay per click advertising team seeks to gain a clear understanding of your business, your industry, your target customers, and your competitors. In this first phase, our team will define deliverables and align with you on campaign goals and expectations.

To hold ourselves accountable, we continually build and refine strategic plans to make sure things don’t fall through the cracks. Because we never let anything run on auto-pilot, our planning includes regular testing.

With a strategy now in place, our PPC company evaluates how to best optimize the current campaign structure for quick wins, so you don’t have any downtime. During the management of the now-optimized existing structure, we’ll work on building out campaigns for best performance, keeping in mind historical Quality Score factors.

Keywords are a fundamental component of any pay per click campaign. We segment keywords thematically to tailor ads and landing page experiences. Management goes beyond the initial research, requiring constant search query analysis for the creation of new keywords, ad groups, and negative keywords. The result is a lean account focused on the best producing keywords.

We write copy that doesn’t just sell—you can trust us to make your brand look good. Our copywriters have years of experience writing specifically for search engines. We’re never satisfied with OK, which is why we’re always testing new ad copy to see what resonates best with your target audience.

By leveraging available data, we adjust bids, budgets, and even ad copy to make pay per click a genuinely one-to-one experience. Through audience creation and management, we go beyond just keywords to maximize the return on investment of your ad dollars.

If you couldn’t tell, we are not fans of passively letting campaigns run. No matter how well a campaign is doing, we constantly check in to understand how we can make your ad dollars work harder for you. A campaign not watched closely will waste your money, sometimes drastically. Ask our Pittsburgh pay per click advertising team about “DOHA.”

We provide data and insights on a weekly basis with full transparency. When things are going well, we’ll share why. When performance is down, we don’t sugarcoat the news and provide recommendations on how to right the ship. Your dedicated account manager will discuss findings with you on set calls weekly or at an interval of your choice, looping in other team members and analysts as helpful to the conversation.

We are experts in pay per click management. As such, we offer additional related services, depending on what your account needs. These services include the following and more:
  • Shopping campaigns (formerly called PLAs)
  • Landing page creation
  • Retargeting campaigns
  • Video campaigns
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PPC FAQs

Absolutely! The reason $92.4 billion was spent on paid search in 2017 worldwide is that advertisers can measure their gains and have seen the positive returns. Although there’s no guarantee that it will work for you. PPC isn’t right for every organization. If you are one of the millions of businesses where PPC is effective, though, be aware there’s no magic bullet or secret trick to making it work.

One of the reasons Google Ads (originally known as AdWords) became so popular was that anyone – any agency, business, or person – could sign up for an account. Running campaigns effectively was another matter, so Google started offering certifications to individuals and agencies. Today agencies can get certified as Google Partners, which sounds great, but thousands exist, so the quality varies. The next tier is Premier Google Partners. Agencies have to meet more requirements to earn this recognition. Beyond even this level, Google selects about 200 of the best agencies (like your friends at DOM, a Pittsburgh pay per click agency) into its Managed Agency Program. So what does that mean for you? Among other benefits:
  • You get access to special beta programs before they’re released to the public (and your competition).
  • Agencies receive additional personalized support for strategy and troubleshooting.
  • Google provides special, in-depth product training to agency reps to improve their skills and platform knowledge.

Sometimes you know exactly what you want to spend on pay per click advertising and all your other marketing channels. Other times, you may feel a little lost, whether you have or have not run PPC campaigns previously.

If you have run Google Ads or other PPC campaigns in the past and have good data, determine the number of leads and / or sales you want and back out the math based on prior cost-per-conversion and other key metrics.

If you haven’t run a campaign before or don’t have data you believe in, you can still use a similar process. Create low, high, and middle ranges for key metrics like cost-per-click, conversion rate, daily budget, and (if doing lead campaigns) offline sales conversion rate. Employ some rough math to create several ranges for cost-per-sale, put in the number of sales desired, and factor in your risk tolerance and profit margin.

If you haven’t worked through this process before, working with a PPC company experienced in Google Ads campaign management is your best bet to help you develop your forecasts.

No. As much as we’d like to, we can’t and won’t guarantee results. There are too many variables at play, including ones out of our control (like if you have a web developer that changes jobs in the middle of a campaign setup). Sometimes things just don’t work out for whatever reason. Having written that, we’ve been running search ads campaigns successfully for many years and have developed a good eye for where we can drive success. And if we don’t think our chances are strong, we’ll tell you we shouldn’t work together.

Bottom line: never trust any Microsoft and Google Ads campaign management agency that guarantees results. Run far, far away.

Google has been the dominant player since shortly after it burst on the scene in 2000. For most countries you target, start with Google Ads. If you’re looking at grabbing more market share, especially in North America, you definitely want to use Microsoft Ads and may even want to try Yahoo! For all but a handful of countries, Google is #1. Those exceptions include:
  • China (Baidu, Shenma, 360)
  • South Korea (Naver, Daum)
  • Russia (Yandex)
  • Japan (Yahoo! Japan)

Although Microsoft (formerly Bing Ads) doesn’t have the reach that Google does, we still use Microsoft Ads for most of our clients targeting the U.S. and Canada. It performs better in some industries than others, so it’s important to check conversion rates.

Often our clients will see less competition and lower costs-per-click, though. And for those advertisers who believe their prospects don’t use Bing, keep in mind that Microsoft Ads serves ads on other search engines and partners like Yahoo! and DuckDuckGo.

Yes! The good news is that in all but a handful of countries around the world, Google is the #1 player. For the most part, the fundamentals for pay per click remain the same in foreign markets. Just be sure to follow exporting best practices.

Your success will be improved by understanding individual cultures, using localized translations, and knowing your competition.

If you are interested in targeting countries where Google isn’t the top search engine and you can legally export to those places—China, South Korea, Russia, Japan, and Taiwan—, you can still mostly get some coverage through Google. Just note that China remains the one exception (although that may be changing soon).

If these non-China markets are key to your business, you’ll want to advertise on top platforms like Naver, Yandex, and Yahoo! Japan. And if you’re exploring China, you’ll need a presence on top engines like Baidu, Shenma, and 360.