Pay-Per-Click Advertising (PPC)
Since 2006, DOM has managed PPC campaigns for clients from all over the world in dozens of industries. Our talented group of digital advertising specialists have built a wealth of knowledge from real-world tests yielding $100's of millions in sales for our clients. In addition to our expertise, we are backed by dedicated teams at Google and Bing that provide us client support, training, and access to the latest account features, often before they are released to the general public. We stay up-to-date with the latest news and trends by testing new ideas and features on a small-scale basis. When we find winners, we look for fits across our client portfolio and introduce these solutions when appropriate, keeping our clients one or two steps ahead of their competion. You can rely on our expertise to provide you with strategic recommendations that will result in the most profitable PPC campaigns possible.
Why Hire DOM
- Top 200 Global Premier Google Partner
- Bing Ads Partner
- More Conversions (Higher ROI)
- Increased Lead Generation
- Higher E-commerce Sales Growth
- Exposure in Your Target Market (Local to Global)
- Foreign Search Engine Experience
- Access to Special Google Programs
- Strategic Planning
- Dedicated Account Manager
PPC is the perfect direct marketing medium. Results are quick and clear and you can test just about everything. Plus you know searchers are inherently interested in the products or services you're selling. As one of Google's top 200 Premier Google Partners, we've helped clients from all over the world increase leads and e-commerce sales. With DOM, you get a true partner that is well-trained, highly skilled, and successful at driving ROI.
What You Receive
When you hire DOM for PPC, you get a full, well-rounded effort. All plans are customized for your needs, but often include the following:
Full Account Management
After creating a full strategic plan customized for your goals, we move into the execution. Leave the blocking and tackling to us - we handle all the day-to-day management needs from adjusting bids and checking budgets to adjusting direction based on test results.
Account Set Up or Makeovers
From set up of brand new accounts to complete makeovers of existing ones, we use our experience to optimize your PPC campaigns for the best possible results. Google AdWords, Bing Ads, Yahoo! Gemini, Yandex Direct, Yahoo! Japan Search Marketing; we have the experience to help you regardless of platform.
Keyword Research & Management
Through detailed discussions with your team and research from a variety of sources, we'll create thematic lists and test keywords to uncover those best suited for your campaigns. We monitor performance daily, adding and negating keywords as conversions and other KPIs dictate. This is a practice that has been part of our process from the beginning.
Ad Creation & Testing
For most campaigns you pay when someone clicks on your ad, which means ad copy testing is critical. We'll produce the optimum combination of your benefits to reduce wasted spend and improve your Quality Score - meaning you can show higher than your competitors while paying less.
Landing Page Development
Landing pages make or break any lead generation campaign. We'll design and test landing pages within your brand guidelines to return the maximum number of leads within your budget.
Conversion Rate Optimization
ROI depends on how many conversions you get. DOM tests all aspects of your account to improve conversion rates to drive more of the right people at the lowest cost to convert the most into e-commerce sales or leads.
Special Private Offerings
As a close partner of Google's, we receive advanced access to most special beta opportunities not available to the public. Our clients may use these opportunities for six months or more before they become available to the competition. We'll tell you about applicable opportunities and work to get you whitelisted.
Updates & Reporting
You always maintain ownership and access to all accounts so you can check work at any time. In addition, we send regular updates on performance, as well as the work we're performing to drive the results you need. We'll set up regular recurring calls for discussion and make ourselves available to you any time you have questions or need anything.