Your campaigns can work harder (and we'll prove it every month)
Missing your goals? Our PPC company can help you stop spending on inferior results. There are no shortcuts to driving success with pay per click advertising, and our agency can help you grow with confidence.
We’ve managed online ad campaigns for more than 15 years. Let us put our experience to work for you – and we’ll never take a percentage of your ad spend.Start Growing Confidently
Whether you are looking for an agency that does Google Ads campaign management local to you (we’re headquartered in the Greater Pittsburgh area) – or you are located anywhere around the globe – we believe your PPC campaigns can work harder for you.
Since 2006, our PPC company has helped companies grow confidently online by improving their digital advertising results.
Looking for a boost in revenue? Need an increase in MQLs and opportunities for your sales team?
We hear you. We also believe your monthly ad spend can be better used.
If you are using any of the following pay per click campaign types in search engines to get your products and services out to the market:
We have a detailed, no-pressure, 7-step process for determining if we’re the right PPC company to manage your paid search campaigns for you… and vice versa!
We also provide customized, detailed digital advertising audits to help you understand what potential your business has for growth through the entire playbook of pay per click strategies.
When you request a free PPC audit from us, you can expect:
“DOM is truly the most transparent advertising team I’ve worked with in this industry, and I am so grateful. I know we made the right decision.”
“Direct Online Marketing has been a huge asset in helping our business increase our marketing presence on Google and Bing. They work intimately with our team to develop new advertising strategies and market reach. I would highly recommend using their services if you’re looking to focus and expand your company’s PPC and SEO efforts.”
We are highly accredited across all major platforms, but one of the accomplishments our PPC company is proudest to acknowledge is our standing as one of the Top 3% Google Partner Agency members in their managed agency program.
When you work with us on PPC campaigns in Google Ads, you also get access to a responsive team at Google that wants to see your campaigns succeed. We also receive numerous benefits from our top tier status that can be applied directly to your account.
There are plenty of Google Partners around the globe. But companies like yours stick with us every month because they want to grow their company with the confidence that comes from having expert-level Google Ads professionals watching their paid search campaigns daily.
Whether you’re struggling to get the results you need from your Microsoft and Google Ads campaigns, or if you’re relatively new to the search engine marketing scene, you’ve come to the right agency. Our proven process with search campaigns on all of the relevant platforms, plus our consistent execution, can help your business grow.
If you have run Google Ads or other PPC campaigns in the past and have good data, determine the number of leads and / or sales you want and back out the math based on prior cost-per-conversion and other key metrics.
If you haven’t run a campaign before or don’t have data you believe in, you can still use a similar process. Create low, high, and middle ranges for key metrics like cost-per-click, conversion rate, daily budget, and (if doing lead campaigns) offline sales conversion rate. Employ some rough math to create several ranges for cost-per-sale, put in the number of sales desired, and factor in your risk tolerance and profit margin.
If you haven’t worked through this process before, working with a PPC company experienced in Google Ads campaign management is your best bet to help you develop your forecasts.
Bottom line: never trust any Microsoft and Google Ads campaign management agency that guarantees results. Run far, far away.
Often our clients will see less competition and lower costs-per-click, though. And for those advertisers who believe their prospects don’t use Bing, keep in mind that Microsoft Ads serves ads on other search engines and partners like Yahoo! and DuckDuckGo.
Your success will be improved by understanding individual cultures, using localized translations, and knowing your competition.
If you are interested in targeting countries where Google isn’t the top search engine and you can legally export to those places—China, South Korea, Russia, Japan, and Taiwan—, you can still mostly get some coverage through Google. Just note that China remains the one exception (although that may be changing soon).
If these non-China markets are key to your business, you’ll want to advertise on top platforms like Naver, Yandex, and Yahoo! Japan. And if you’re exploring China, you’ll need a presence on top engines like Baidu, Shenma, and 360.