Do I Need a PPC Agency that Builds Landing Pages too?

There’s a real advantage to one team handling both your ads and your landing pages: the click and the page get optimized together instead of each side pointing fingers when conversions are low. A strong Quality Score and a healthy conversion rate both depend on tight alignment between the keyword, the ad, and the page the visitor lands on – and that alignment breaks when ads and pages are managed separately. An agency that builds landing pages can match page messaging to ad copy, test headlines and offers directly against campaign data, and fix the page when the data says the page, not the ad, is the problem. Landing page creation is a natural extension of paid search management for exactly this reason – it closes the gap between paying for a click and earning a conversion. Look for an agency that treats the page as part of the campaign, not a separate project.