My website isn’t showing up in ChatGPT — how do I fix it?

If ChatGPT isn’t surfacing your site, the cause is almost always one of three things: your pages aren’t accessible to AI crawlers, your content doesn’t match how buyers actually phrase their questions, or you have no citation footprint on the third-party sources LLMs trust — and the fix is Generative Engine Optimization (GEO) addressing all three. Start with the technical layer: confirm your robots.txt allows GPTBot, ClaudeBot, PerplexityBot, and Google-Extended, that key pages aren’t trapped behind JavaScript, and that schema markup is in place so models can correctly interpret what you do. Then audit your content for question-shaped pages that directly answer buyer queries in plain language, because LLMs cite pages that read like answers, not brochures. Build external presence on the sources that matter for your industry — Reddit, YouTube, G2, industry publications, Wikipedia where appropriate, and authoritative directories — because LLMs will only recommend brands they see referenced across multiple trusted places. Once these layers are aligned, visibility tends to return quickly as AI engines re-crawl and re-index the corrected signals.