How do I get my SaaS company to show up in ChatGPT answers?

Showing up in ChatGPT, Perplexity, Claude, and Google’s AI Overviews comes down to Answer Engine Optimization (AEO) — earning citations from the sources these models actually read. That means publishing genuinely authoritative content that directly answers the questions your buyers ask, structuring pages with clean semantic HTML and schema so models can parse your product’s capabilities, and building mentions on third-party sites the LLMs trust most, like G2, Capterra, Reddit, industry publications, and review roundups. Your brand and category language must appear together consistently across the open web, because LLMs surface companies that show up repeatedly in the right context — not the ones with the highest ad spend. Technical fundamentals still matter too: crawlable pages, fast load times, and content that has been indexed long enough to be in the training and retrieval data. Done right, AEO compounds quickly because each AI engine cites the same small set of well-positioned sources over and over.