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Website Migration Services

Increasing traffic from organic search takes hard work and dedication. When a site has to undergo a migration, it runs the risk of negating all that effort and more, indefinitely hurting its traffic potential. The key to successful SEO migration services always comes back to one thing—planning.

Regardless of how a site migration will occur, planning with SEO in mind is the only way to make sure your website will come out on the other side poised for future success.

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Customized Website Migration Services

When it comes to a website migration – expert level knowledge and planning matters. By incorporating expertise from our SEO migration services early on, you’ll thank yourself later. Otherwise, you could have all of your keyword rankings wiped out overnight.

Our goal is to provide a clear path and allow for as smooth a transition as possible. By partnering with us, we guarantee to deliver the following:

When we have a thorough understanding of your brand, we are in a better position to make recommendations in preparing your site for migration. In the beginning, we strive to learn everything we can about your customers, your competitors, and your industry. We also want to have a crystal clear idea about what’s been done with your website migration and what is left to do before flipping the switch.

From traffic to keyword rankings to backlinks, our SEO migration services leave no stone unturned to create a thorough snapshot of your site’s search visibility before the migration. Once the new site launch occurs, this data will be crucial for diagnosing post-migration performance challenges and identifying new SEO opportunities.

No two website migrations are identical, and the same is true for your website. We build our strategies for SEO migration services from the ground up, customized with your specific needs in mind. To keep ourselves accountable, you will always have complete visibility into our process. Our goal is to have you involved in every step so that you know what to expect. It’s at this point we lay out what we’re going to do and when we’re going to do it.

The first step in our plan is to engage any site designers or developers to ensure their goals align with SEO best practices. Our recommendations will ultimately benefit your site in the long-run. Beyond design aspects, site migrations are the perfect time to optimize your site’s overall structure and link hierarchy. We don’t just want to retain your rankings and traffic; we also want to position your site for SEO growth.

Since SEO migration services are largely needed due to site-wide changes to URLs, redirects are another vital element of our work. No matter if your site has a huge archive of old content, or it only has a few pages, we need to account for every single page and its URL. Even in cases where it’s best to let the old pages die, that decision needs to be thought through, not just happen without consideration. Through redirect rules or a master list of redirect destinations from old to new, we cannot stress how important it is to get this part right. With redirects in place, we review your backlink profile to identify which external websites have links that point to old URLs that no longer exist on your site. Link reclamation can be quite an undertaking, but we always recommend seizing any opportunities to improve the quality of your backlinks.

Following the launch of the new site, we perform a final technical audit to see if we must address any ongoing issues. We want to be absolutely sure that your new site is in good standing by working with your developers to find solutions for any errors or challenges.

We keep you informed of everything we do through SEO migration services with recurring updates and weekly calls with your dedicated account manager. We will always give it to you straight, good or bad. If things aren’t going well, we will have recommendations at the ready to right the ship. When things go well, we focus on how we can do even better. Our month-to-month commitments mean that we have to prove our worth to you on a regular basis.

After the new site migration is complete, our SEO migration services include reflection upon all performance data to judge the effectiveness of our efforts. We will provide a complete picture of how your site is performing before and after the migration.
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What Can You Expect From Your Free Website Migration Services Audit?

We have a detailed, no-pressure, 7-step process for determining if we’re the right website migration services partner for you… and vice versa! We also provide customized, detailed SEO audits to help you understand what potential your business has for growth through organic search strategies. Your free SEO audit from our Pittsburgh-based agency team will give you the foundation of a sustainable, profitable growth pattern.

When you request a free SEO audit from us, you can expect:

  • Review of your Google keyword rankings from 1-100
  • Analysis of your current traffic volume and what opportunities exist for you from an SEO perspective
  • Actionable feedback on technical SEO issues holding your site back OR data on the site you will be migrating into
  • Competitor review to see how you stack up against them when it comes to SEO
  • Identification of SEO growth opportunities to improve your new site in 5 key areas
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Website Migration Services Clients Who Trust Us

International Marketing Achievements

“My company has been working with Direct Online Marketing for over 7 years. They have been instrumental in the growth of our eCommerce business into over 100 countries worldwide.”

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Committed Marketing Partner

“This firm is a committed marketing partner who will hear your needs and concerns and come back with actionable plans to drive to your desired outcomes.”

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Our Status As A Semrush Certified SEO Agency Partner

Feel like you don’t know who to trust to provide you with SEO campaign management services and strategies? Tired of settling for an SEO agency that has good intentions, but consistently comes up short when it comes to hitting your goals?

Since our SEO services program inception, we have been rated as a Semrush Certified Agency Partner. This rating is given to skilled digital marketing agencies who excel at helping their clients grow, and serves as proof of our ability to help your team take a shortcut to better marketing results.

When it comes to SEO services, we find a lot of marketers don’t know who to trust. Let’s face it, our industry is filled with snake oil, as well as agencies that have good intentions, but can’t deliver results.

Working with our SEO agency is going to be different for your business, whether you live in Pittsburgh, Wheeling, Chicago, or anywhere across the globe. We’re ready to prove that to you, each and every month.

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Website Migration Services FAQs

The unfortunate truth is that site migrations will always cause a dip in organic traffic— no matter what. Even when you have all your ducks in a row, you’ve crossed your T’s and dotted your I’s, Google and the other search engines need time to reevaluate your site. They need to recrawl your entire site to understand where URLs have moved or if some no longer exist. Sites can bounce back, but without involving SEO expertise early on, your site could have to wait several months before traffic even begins to normalize.

Tl;dr — Migrations always cause a drop, but the right planning and execution can significantly reduce the amount of total traffic loss.

Figuring out how long your site will be impacted is difficult to say. For some clients, we’ve seen their traffic return after a few weeks, while others took months. Or if you don’t properly plan, it may never come back without new SEO efforts. Communication with developers and ample preparation time dictates the extent of traffic interruptions.

Yes and no! Technically we only refer to universal changes to URLs as a site migration. However, despite not being a migration, we still recommend taking a serious look at several SEO considerations before publishing your changes. You may only see a visual difference, but your developer or web designer might be doing more behind the scenes. Changing navigation layouts, removing old content, restructuring folder hierarchy, adding JavaScript elements to slow down pages, and removing internal links can all impact your site negatively. Better to be safe and assess everything before going live with the new site.

If there’s one piece of advice we give everyone, this is it: run far, far away from any agency or SEO consultant who guarantees results, especially when it comes to site migrations. These projects are complex (see here), meaning too many variables exist that are beyond our and your control. We do guarantee that our team will devote our time and expertise to ensure our chances of success. You should have a grasp of where all of your dollars are going with our open communication and transparent reporting.

Over the years, we’ve helped organizations from dozens of verticals on their website migrations. We work with both B2B and B2C businesses ranging from medium-sized ecommerce retailers to enterprise-level SaaS companies. To get a better sense of whether we are a good fit for you, give us a call at 800.979.3177 or drop us a line to start the conversation.

Yes. We’re here to serve you; however we can aid in reaching your goals, we can be pretty flexible for your needs. Many of our clients who come to us for migration projects end up sticking around for ongoing help.