DOM is all about communication — helping our clients reach out to their customers, enabling our users to maximize the value of their brands, and helping you find the answers to your questions.
All of the content you see here, and anything posted by DOM, is just the beginning of the conversation. Feel free to drop us a message about any of the topics you see here (and let us know if you want to hear the DOM take on any topic you don’t see).
Take a look at our Webinars
What happens when Black Friday goes away?
Black Friday isn’t going to look the same this year. Especially in brick-and-mortar stores. Covered topics include setting up your retargeting campaigns for success, optimizing product and category pages at scale, and enticing people to buy with promotions. Watch the webinar to get our expertise on how to make the most of your digital marketing efforts and prepare your online store.
What Approach is Best for Your Company?
Should You Go DIY or Hire an Agency for your digital marketing? This webinar from Direct Online Marketing, where we answered the question we get a lot: can I accomplish my online marketing goals with the resources I already have or should I reach out for help? This was an interactive event with lots of time for you to ask us anything.
No worries, you are still on time. Fill out the form to watch the webinar here
Pivoting Your Strategy in Times of Uncertainty
Should I bid on keywords through Google Ads? Does advertising on LinkedIn make sense? How much time should I spend blogging? We’ve had these questions ourselves, and we can help you with the answers. This free webinar focused on the core concepts of search engine optimization (SEO), paid advertising (also called PPC, or pay-per-click), and social media advertising to help you make more informed decisions and drive better results with your digital marketing initiatives.
You can request the video here
DOM DIY VLOGS: ACTIONABLE INSIGHTS TO IMPROVE YOUR DIGITAL MARKETING
Here at DOM, we want to help you be a better digital marketer. It’s in everybody’s best interests for best practices to be practiced by as many people as possible — it makes the internet better, it makes our searches better, and it makes it easier for everyone to find what we’re looking for.
Let’s start with some of the basics of digital marketing and then move into some specific techniques. As always, let us know if you have any questions or comments about what you see. Sometimes we don’t know what you want to ask us about until, well, you ask us!
Why Conversion Rate Optimization Should Be Your #1 Priority by Justin SeibertDriving quality traffic to your website is important, but increasing the number of visitors taking the actions you’d like them to take while on your site is often an afterthought.
Today, Justin Seibert shares what CRO means, why it's so important, and the two main factors to consider for gauging and improving your performance.
Deliver Value through Content to Create Long-Term Success by Justin SeibertGreat content can improve SEO performance, increase traffic through social media, and even enhance user experience.
Here, Justin Seibert discusses how to approach creating quality content for your audience and shares three tips to help with idea generation.
Reviews Make or Break Your Business by Justin SeibertOne of the first things your potential customers want to understand is the experience others have had with your business.
Today, Justin Seibert discusses the important role reviews play as part of your online marketing strategy and outlines three ways to create positive customer experiences.
Keyword Research Hack: Site Search - Justin SeibertReassessing digital marketing efforts has been a major point of discussion over the past few weeks, so we thought we would share some techniques and best practices that can help you reevaluate and improve your SEO and PPC performance.
Today, Justin Seibert discusses leveraging Site Search to improve user experience, optimize content, and pinpoint low-cost/ high-yield search terms and phrases.
SEO or PPC - by Justin SeibertSEO and PPC both offer unique value to your overall digital marketing strategy. Determining which of these two tactics makes the most sense for your business can create quite the conundrum.
Today, Justin Seibert discusses the benefits of each approach and highlights key considerations to make when deciding which method makes the most sense for you.
Why Automation in Google Ads is a Must in 2020Google has made vast improvements to the automation features they offer for Google Ads.
Today, Justin Seibert discusses how to leverage automated bidding strategies, smart shopping, and other features to create additional time for focusing on the more manual and strategic aspects of your digital marketing strategy.
Infographics: Assistance Provided Via Visual Information
Events and Appearances
As areas of the world find themselves back to normal, or whatever the new normal looks like, you’ll find us spreading our message, making connections, and sharing the good news of great digital marketing. We’ll let you know when you can meet us in the real world right here. Want to bring world-class digital marketing speakers to your next event? Or looking for a customized training program for your team or members? Or need a lecture based on real-world experience for your university class? We have a decade of experience delivering digital marketing content to audiences in a fun and easy-to-understand way.
What Every PR Pro Needs to Know about SEO
DOM’s own Justin Seibert joins the PRSA community again for its international conference. He will be presenting “What Every PR Pro Needs to Know about SEO” on October 28th, 2020. Click here for more details.
Watch it Now
Digital Communications During COVID-19
PRSA is the world’s largest communications association with over 30,000 members. They put together a three-part webinar series about how to handle communications in the wake of COVID-19, free to all, including non-members.
Justin was asked if he would be interested in leading a session on Digital Communications During COVID-19. Lisa Arledge Powell of MediaSource shared her best practices for how to navigate the quickly evolving news media during the crisis.
Over 1,500 people joined us for this webinar. You can now listen live here.
Updating Your Digital Marketing Strategy in Uncertain Times
Justin was recently asked by the Pittsburgh Technology Council to present a session designed to give specific tips and insights to help maintain and build strong connections with a target audience during the COVID-19 crisis.
Topics covered include:
- How to select the best tactics for your goals
- Tips for creating content
- How Google’s formula works
- Customizing digital advertising campaigns that work
- What metrics you need to really know
- What is important for SEO in 2020 and beyond
- Q&A to drive home the above information
Watch the entire talk at the Pittsburgh Technology Council YouTube page.
- Talent, Scale & Scale Podcast Episode 13: Let’s Talk Digital Marketing
- Keep Optimizing Podcast: Free Google Shopping traffic (and Buy on Google news)