Author: Anthony Pollino

Storytelling in Marketing | How to Tell a Brand's Story | Book Opening
By Anthony Pollino| 1 Min Read | October 15, 2018

Tell Me a Story: The Importance of Your Business Story

Hollywood grosses around $10 billion every year without breaking a sweat. This is because people…

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Marketing Technology | How Do You Know When to Upgrade Marketing Tech?
By Anthony Pollino| 1 Min Read | August 27, 2018

The New Dawn of the MarTech Era

Over the last several years, we have all been witness to the melding of marketing…

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Content Marketing for Businesses | How to Write Engaging Content | Woman Reading on Phone
By Anthony Pollino| 1 Min Read | July 26, 2018

5 Tips for Content Marketing That Will Enhance the Customer Experience and Acquire New Customers

Everyone wants new customers. EVERY ONE. It’s like the air we breathe. As humans, we…

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Digital Marketing for Products and Services | See and Be Seen Graphic
By Anthony Pollino| 3 Min Read | June 29, 2018

CnBSeen #Rehash: Entrepreneurial Motivation

Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of…

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Automation in Marketing | Automation in Digital Marketing | Woman on Vacation
By Anthony Pollino| 1 Min Read | June 22, 2018

What Happens Before Marketing Automation?

Imagine spending thousands of dollars on a new car to go on a trip without…

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Data Analytics Compliance | GDPR Compliance | Man Looking at Computer
By Anthony Pollino| 3 Min Read | June 6, 2018

GDPR is in effect. Now what?

This article is based on our research and is not intended to provide or replace…

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E-Commerce SEO and PPC | SEO and PPC for E-Commerce | Amazon Box
By Anthony Pollino| 1 Min Read | May 22, 2018

Does B2B need to act like Amazon?

Let’s face it, Amazon has changed everything. It has made things like researching a purchase,…

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Tips for SEO | Tips for PPC Advertising | Woman Writes in Notebook
By Anthony Pollino| 1 Min Read | April 11, 2018

5 Tips for Quality Content Creation

Most marketers today know the benefits of having a content marketing strategy. From demonstrating thought-leadership…

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Increase Return on Investment | Manager Discusses Projects in Progress
By Anthony Pollino| 1 Min Read | March 16, 2018

What is Marketing ROI and why is it Important?

Spend on marketing and digital marketing is on an upward trend. According to a Forrester forecast,…

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Online Marketing Services | Man Digs Jewel from Dirt
By Anthony Pollino| 1 Min Read | November 20, 2017

What is it worth?

I know that my idea is worth something One of the hardest aspects of launching…

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How to Increase Revenue Through Marketing | Increase ROI Through Marketing
By Anthony Pollino| 4 Min Read | August 2, 2017

How to Increase Revenue

“In preparing for battle I have always found that plans are useless, but planning is…

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Value Propositions in Marketing | Man Holding Credit Card
By Anthony Pollino| 1 Min Read | November 9, 2016

What is Your Value Prop and Why Is It Important?

Your value prop is the core advantage your company offers. It’s the key reason someone…

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