Beginner’s Guide to CRO (Updated May 2020)

Conversion rate optimization is the use of analytics and user feedback to improve your website. CRO can be used to improve any element on your website that’s significant to your business. These are often called key performance indicators (KPIs). Conversion is just another way of saying “a sale,” if you’re selling something, or a consultation […]

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The Complete Beginner’s Guide to Quora Advertising

Quora is slowly becoming a serious marketing tool for many business looking to reach their target audiences with digital ads. When thinking about digital advertising, the first ad platforms that come to mind are most likely Google and Facebook. These tech giants have two of the most powerful digital ad solutions in the world, but […]

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Google Chrome Ad Blocker Coming Soon

WHAT!?! Google is Blocking Ads?! In the last few weeks you have undoubtedly heard about the Google Ad Blocker, the latest plans for Chrome, which involves a built in ad blocking tool. As a digital marketer this may sound alarming, but not to worry. Google isn’t trying to block all of our ads, just the more […]

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5 Essential Tips for Effective Ad Copy

So you’ve created the perfect campaign, researched your target audience, and are ready to begin your Google Ads crusade. While targeting the right audiences and creating user-friendly landing pages are major steps in creating an effective campaign, one aspect of a campaign that might often be overlooked is ad copy. It doesn’t matter how good […]

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