Publicly Traded Regional Bank

After going through a complete rebrand, this financial institution wanted to both create greater awareness in the cities it served, drive more foot traffic to its branches, and increase online conversions. They invested in our customized solutions to manage PPC for banks.

Are you in charge of marketing for a regional bank or national bank? Do you need to increase traffic and leads online and to your branches?

Click here for 7 expanded text ad writing tips to help you improve engagement on your campaigns in Google Ads.

The bank, a publicly-traded company listed on NASDAQ for nearly three decades, partnered with DOM to build a comprehensive digital advertising strategy. The most crucial piece of the strategy involved launching highly targeted Search and Display ads that tied to specific, carefully designed landing pages.

What do we mean when we say ‘PPC for banks’?

When we say “PPC,” we mean the most common type of online advertising cost structures – “pay per click.”

Whether your ads are running on search engines like Google and Bing, or social networks like Facebook and LinkedIn, doesn’t matter. PPC is an advertising method where advertisers only pay for actual clicks on their ads – not the impressions.

Because of this pay for performance model, advertisers can apply a ton of customization to where their ads appear online, and who they target.