PPC Conversions Increased 96% For Regional Bank

Challenge

After going through a complete rebrand, this financial institution wanted to both create greater awareness in the cities it served, drive more foot traffic to its branches, and increase online conversions.

Are you in charge of marketing for a regional bank or national bank? Do you need to increase traffic and leads online and to your branches?

Click here for 7 expanded text ad writing tips to help you improve engagement on your campaigns in Google Ads.

Solution

The bank partnered with DOM to build a comprehensive digital advertising strategy. The most crucial piece of the strategy involved launching highly targeted Search and Display ads that tied to specific, carefully designed landing pages.

Results

Within two months, conversions jumped 96% while local awareness was raised for the new name and special offers.

Learn more about how we can help you grow confidently online using PPC.

Get a free, no-obligation consultation with a digital marketing expert