PPC Conversions Increased 96% For Regional Bank
After going through a complete rebrand, this financial institution wanted to both create greater awareness in the cities it served, drive more foot traffic to its branches, and increase online conversions.
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The bank partnered with DOM to build a comprehensive digital advertising strategy. The most crucial piece of the strategy involved launching highly targeted Search and Display ads that tied to specific, carefully designed landing pages.
Within two months, conversions jumped 96% while local awareness was raised for the new name and special offers.
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