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Glossary
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AdWords

AdWords is the former name of Google’s paid search marketing program, now simply known as Google Ads, the largest such program in the world and most countries, with notable exceptions such as China (Baidu) and Russia (Yandex). Introduced in 2001, AdWords was the first pay-per-click provider offering the concept of Quality Score, factoring search relevancy (via click-through rate) in along with the bid to determine ad position.    

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Our client satisfaction speaks for itself, and we’d love to add you to the list of businesses that have grown with our services.

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How Can DOM Help Your Company With This?

Every term in this glossary connects back to something we do for clients, day in and day out. Our SEO team builds the technical groundwork, the content and the backlinks that move a site up the results page.

  • Our GEO team works to get your brand named and cited inside ChatGPT, Google’s AI Overviews, Perplexity & Copilot.
  • Our PPC team manages bids, budgets, ad copy, and targeting across Google Ads and Microsoft Advertising, and we check the numbers often enough to catch waste before it eats your budget.
  • Our analytics team sets up tracking in GA4, builds dashboards you’ll actually open, and explains, in plain terms, what the data shows.
  • Our web team fixes page speed, crawlability, broken redirects, and thin content, whether that means small design changes or a full rebuild.
  • Content strategy covers what you publish and why, written for real readers first and search engines second, something our content marketing team builds around.

None of these pieces work alone. SEO, content, GEO, and analytics all feed each other, and paid campaigns run better once that data is in place. One solid audit can change three strategies at once. Direct Online Marketing has connected these pieces for clients since 2006.

Not sure which one applies to your situation? Contact us, and we’ll walk through it together.

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