Q: What Is Drip Marketing?
A: Drip Marketing is a form of
email marketing communication that is written in advance of delivery, and then sent to prospective customers or current customers at pre-determined intervals in their buyer or customer journey. The “drip” moniker of this
online marketing strategy was devised by the method in which the messages are crafted and sent. Typically, these email messages are sent one at a time, about one specific product or service, with a pre-determined amount of time before the next email is sent.
What Are The Different Types Of Drip Marketing Strategies?
Drip marketing can take various forms, such as:
- Welcome Series Drip
A sequence of emails sent to new subscribers or customers introducing your brand, products, and services. Often includes a thank-you message and links to helpful resources.
- Lead Nurturing Drip
Aimed at potential customers who have shown interest but not yet made a purchase. This series provides educational content, testimonials, or product comparisons to build trust.
- Post-Purchase Drip
A follow-up sequence for customers after they’ve made a purchase. These messages might include order confirmations, shipping updates, usage tips, or requests for reviews.
- Abandoned Cart Drip
Aimed at customers who added items to their shopping cart but didn’t complete the purchase. These emails typically include reminders, special offers, or urgency-creating messages.
- Re-Engagement Drip
Designed to win back inactive customers or subscribers. The series might include updates, incentives, or reasons to rejoin your community.
- Onboarding Drip
Focused on new users of a product or service, providing step-by-step guidance, tutorials, or tips to help them get the most out of their experience.
- Upsell/Cross-Sell Drip
Targets existing customers with recommendations for complementary products, upgrades, or additional features based on their purchase history.
- Event-Triggered Drip
Activated by a specific action or milestone, such as a birthday, anniversary, or event registration, offering personalized content related to the occasion.
- Educational Drip
Shares value-driven content like how-tos, industry insights, or best practices over time, establishing authority and keeping your audience engaged.
- Customer Retention Drip
Maintains relationships with loyal customers by sharing exclusive offers, early access to products, or loyalty program updates.
- Product Launch Drip
Builds anticipation and excitement for new products or services through teasers, early previews, and launch reminders.
- Seasonal or Holiday Drip
Tailored for specific times of the year, highlighting relevant products, discounts, or services fitting the season or holiday theme.
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Glossary
