Drip Marketing

marketing communications that are written in advance of delivery, and then sent to prospective customers or current customers at pre-determined intervals in their buyer or customer journey. The \”drip\” moniker of this online marketing strategy was devised by the way the messages are crafted and sent. Typically, these email messages are sent one at a time, about one specific product or service, with a pre-determined amount of time between the next email being sent.”}” data-sheets-userformat=”{“2?:13057,”3?:{“1?:0},”11?:4,”12?:0,”15?:”Arial”,”16?:10}”>An electronic form of marketing communications that are written in advance of delivery, and then sent to prospective customers or current customers at pre-determined intervals in their buyer or customer journey. The “drip” moniker of this online marketing strategy was devised by the way the messages are crafted and sent. Typically, these email messages are sent one at a time, about one specific product or service, with a pre-determined amount of time between the next email being sent.