Selling goods directly online through through social media channels. Just like “electronic commerce” was shortened to “ecommerce”, social commerce is sometimes shortened to “s-commerce” or “f-commerce,” the latter short for “facebook commerce.”
Simply put, the social commerce definition is the use of social media to drive sales.
It can be accomplished in a number of ways, including:
- creating product pages on social networks
- running ads with social media links
- including carousels to products on your posts
No matter how it’s done, the goal is always the same: To get people to buy what you’re selling directly through your social media channels.
Need more detail on this topic? Please check out the Wikipedia page on social commerce.
For more on social commerce from our team of digital marketing professionals, please check out “What is Social Commerce? Does It Matter In B2B?”
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