Internet Poses Bigger Opportunity / Problem for Politicians in Coming Years

By Justin Seibert| 2 Min Read | December 4, 2006

Not too long ago, I posted about how the internet could affect political campaigns from a statement verification standpoint. That blog was spawned by comments from top Google brass.

They’ve been at it again, discussing how the internet will affect politics and what politicians should know about its changes. Says CEO Eric Schmidt, “The ones that take advantage of [the internet’s electioneering power] most effectively will be the ones that will be the winners of the next election.”

Part of the reason for Schmidt’s comments were to promote Google’s acquisition of YouTube and other tools like Google Earth. Prior to Bahrain’s elections, someone posted pictures of its ruling family’s livin’ large homes from Google Earth and contrasted those next to abodes of the working class. And US Rep. John Murtha saw videos flying around first on YouTube, then on the news outlets of his dealings in an FBI bribery sting. That followed the spreading of Sen. John Allen’s now infamous “Macaca” video.

Politicians certainly need to be aware of the speed in which people will now see past and present foibles. But it goes beyond that, too.

Do you have a Web site with your platform clearly laid out? Are you taking advantage of blogging with RSS feeds so that supporters can see your message daily? Are you advertising with search engines and email campaigns so that undecided voters looking to educate themselves on the issues can easily find what you stand for? Are you advertising to get your message out in front of negative attacks and missteps?

If you’re not thinking about these things now, you can rest assured that your competition will have a distinct advantage during the next elections. So you decide, do you want to take advantage of the opportunities the internet affords or do you want to be sitting around a bunch of unopened bottles of champagne wondering what went wrong and why you didn’t deal with this “problem”?


Written by Justin Seibert

Justin Seibert is the President of Direct Online Marketing. Justin holds a Bachelor of Arts from Vanderbilt University. He contributes a wide range of online business-oriented topics, including the subject of exporting. His contributions can be found on publications such as the Pittsburgh Business Times, AdAge, SES Magazine, and La Voz del interior. Justin and his family enjoy learning about new cultures during their travels.

View Justin Seibert's Full Bio

Related Articles

All Blogs
Optimize Your Website Graphic
By Rob Ricci| 5 Min Read | October 2, 2023

Improve Website Performance With Faster Loading Times and Better User Experience

A website is one of the first impressions a consumer is going to have with…

Read Article right arrow
Website Security and Best Practices
By Rob Ricci| 5 Min Read | September 20, 2023

Improve WordPress Website Security With These Best Practices and Plugins

With the rising number of security breaches and attacks, it has become increasingly critical to…

Read Article right arrow
How To Optimize Your Website For ChatGPT
By Billy Wright| 5 Min Read | February 3, 2023

How To Optimize Your Website For ChatGPT

AI is finally here, and it is named ChatGPT. And it's smart. Wicked smart. Gone…

Read Article right arrow