Amazon Digital Marketing Services
Your Solution to Scaling with Amazon.
We give your products the best chance of being found by Amazon shoppers. Whether you’re the original manufacturer or an approved reseller, our digital marketing expertise will help you achieve your sales goals on Amazon’s platform.
Using Amazon to Its Fullest
If you’re struggling because you don’t have the resources to try new strategies or are simply not seeing positive ROI when sponsoring products, let us partner with you to improve Amazon sales.
Do any of these challenges sound familiar?
- I don’t know how to compete with big brands and Amazon Prime.
- Our campaigns aren’t delivering the ROI we need.
- We’re simply not selling at a high enough volume on Amazon.
- I’m afraid of cannibalizing sales from our brand’s website.
- My product is unique. Will people even search for it on Amazon?
- I’m not sure I can price my product low enough to have success on Amazon and still be profitable.
If any of the above sound familiar, don’t worry. You’re not alone. We can help.YES! I want to get more from Amazon!
What You Get With Our Amazon Services
Selling on Amazon isn’t exactly a cakewalk.
Between competing with resellers, big name brands, and Amazon itself, getting your products seen is a massive hurdle to overcome. Our team is fully equipped to help you with either Amazon SEO or sponsored product campaigns. And if your budget allows, combining these two approaches as part of an overall strategy can really boost your return.
If you know what works for your business but want a specific tactic to assist in improving selling performance on Amazon, we’re more than glad to provide the service of your choosing. We can be flexible enough to suit your needs, but we always recommend our comprehensive approach for better results.
When working with us, we guarantee to deliver all of the following in our complete offering of Amazon marketing services.
Discovery & Initial Research
Our team seeks to gain a clear understanding of your product catalog, your target customers, and your competitors. In this first phase, our team defines deliverables and aligns with you on campaign goals and expectations.
After listening to your goals, we build a custom plan to serve as our roadmap to success. We then continually refine our strategic plans to hold ourselves accountable; nothing falls through the cracks. And our planning includes regular testing, which means we never let anything run on autopilot.
Product Listing Optimization
The best place to start with Amazon is ensuring that your product listings are fully optimized for searches. We perform comprehensive research on keywords as used specifically by Amazon shoppers. From there, we segment by product categories and then apply our findings to specific products for performance tracking purposes. At regularly scheduled intervals, we analyze all product listings to see how we can optimize your full product catalog at scale.
Advertising Campaign (Re)Build
To set you up for success, our analysis aims to make specific recommendations for improving your existing Seller Central account. This involves reviewing historical performance data, sponsored product campaign structure, or getting your brand accepted into Amazon’s Brand Registry program. If needed, we are also happy to get a new Seller Central account up and running.
Keywords are crucial to any efforts on Amazon. For sponsored product promotions, keywords drive these types of campaigns. Keyword management goes beyond the initial research, requiring continued analysis to reduce unnecessary ad spend and to identify complementary and competitor products to target. The result: a lean account which only emphasizes keywords that yield more sales.
The word “autopilot” isn’t really a part of our vocabulary. No matter how well a campaign performs, we constantly review to understand how we can make your ad dollars work harder for you. A campaign not watched closely will waste your money, sometimes drastically. In other cases, you may be limiting your returns based on low budgets to high performing campaigns.
We provide data and insights on a weekly basis with full transparency. When things are going well, we share why. When performance is down, we don’t sugarcoat the news—we provide recommendations on how to right the ship. Your dedicated account manager will discuss findings with you on set calls weekly or at an interval of your choice, looping in other team members and analysts as helpful to the conversation.
Continuous Strategic Recommendations
We’re dedicated to being your partner for growth on Amazon. Our goal is to deliver results, but we want to do more. Rather than hang back and recreate past successes, we’re constantly looking for new ways to improve our performance. For example, if your products need more reviews, we’ll suggest multiple ways to accomplish that goal.