Our Process for Finding Success With Retargeting
What if there was a better way to make the most of the traffic your website already receives? What would you do if you had a second chance to turn a passive visitor into a buying customer?
From abandoned shopping carts and unfinished contact forms to casual readers of your blog, retargeting allows you to target those visitors again and again. But without a carefully constructed strategy, there’s a good chance you’ll send them running for the hills.
Over the years, we have fine-tuned our process for executing retargeting campaigns so we can focus on what works, how to improve results and demonstrate our value to you. Our team embraces an experimental mindset where we actively figure out which elements of every campaign can be optimized.
We guarantee that you will have total clarity about how we create our path to success by openly communicating our process at any given time.
Discovery & Initial Research
From the very beginning, our team compiles data to better understand your business, your industry, your ideal buyers, and your competitors. We want to visualize what challenges to overcome down the line to aid in our strategic planning.
Strategic Planning
After our initial background research, our team examines your website’s analytics and related marketing campaign data. By defining a baseline of historical performance, we then have the tools to compile a comprehensive strategy. We aim to amplify returns without turning off your audience. To hold ourselves accountable, we continually build and refine strategic plans to make sure things don’t fall through the cracks.
Platform Selection
Using information gathered in the discovery phase, our team works closely with you to select the best platforms to reach your target audience. With access to some of the most popular display network and technology partners, we target your audience at the right time.
Some of the platforms we use to capture your audience’s attention include:
- Google Ads, including YouTube
- Criteo
- SteelHouse
- AdRoll
- StackAdapt
- Facebook/Instagram
Audience Segmentation Layering
Once we’ve tested and defined your most important audiences we tailor the timing and messaging. Maybe it's giving cart abandoners of certain brands a discount coupon within 24 hours of their leaving your site. Or it could be letting people who visited a particular service page know about an upcoming webinar. We'll help you define the winning plan of action.
Ad Creation
Following the framework of our strategic timeline, the team creates fresh retargeting ads for your review. By following your brand’s guidelines and standards, you can lean on our in-house graphic design experts to generate flights of ads. Have your own design team? Not a problem - we can give you the specs.
ROI Optimization
Audiences, offers, ads, landing pages, duration, frequency—we have multiple levers we can pull to get you the most conversions for your ad spend.
Reporting & Performance Review
With the support of your dedicated account manager and other team members, you will receive regular reporting to interpret campaign data. When things are going well, we’ll share why. When performance is down, we don’t sugarcoat the news. Instead, we will provide recommendations on how to right the ship. Achieving your goals drives us to succeed. Our mission is to give clear and concise reporting to validate our worth month after month.
Additional Display Targeting
Our process for generating success with our retargeting services is largely why clients keep coming back. In addition to retargeting, we also leverage the following display ad targeting tactics to increase visibility for your business:
- Placement
- In-market
- Lookalike
- Contextual
- Customer match
- Interest- and topic-based
- Demographic
Retargeting
A Second Chance to Win New Business.
Through precise user targeting, we expand the number of customer touchpoints with your brand across the web. Learn more about how we help companies increase their conversions through retargeting.
Targeting Your Audience Without Breaking the Bank
For businesses struggling to get the conversions they need from all digital channels, retargeting can be the key to boosting leads and sales. Whether you’re new to retargeting or you want better results, our proven process and consistent execution can help.
Ever Catch Yourself Saying Any of the Following?
- My conversion rates are just too low across the board.
- We are completely blind to what is and isn’t working with our retargeting campaigns.
- Our campaigns seem like they’re on auto-pilot.
- I want to get more out of the traffic I’m driving to our site.
- My team and I rarely have the time or energy to test or experiment.
- I don’t think we’re reaching the right people.
- I am afraid programmatic ads may cause harm to my brand.
When you partner with us, you get an external extension of your marketing team. We marry our expertise with your goals and needs to produce outstanding results.
YES! I Want More Conversions!Why Clients Work With Us
Is it remarketing or retargeting?
No matter what you call it, we help you generate more conversions through highly-targeted messaging on a variety of ad platforms like Google, Criteo, SteelHouse, and AdRoll. As a Top 200 Premier Google Partner, we’ve been helping clients in dozens of industries for more than a decade. Along with non-restrictive month-to-month contracts, transparent communication is essential in providing our clients with a world-class experience.
Check out a few reasons why our clients partner with us month after month:
Higher ROI
Increased Market Share
Proven Ability to Scale
Ecommerce Sales Growth
Lowered Cost-Per-Conversion
Continuous Testing & Experimentation
Clear, Concise Reporting
Custom-Tailored Strategic Planning
Dedicated Account Manager & Additional Support
What People Are Saying
“Working with DOM is like working with colleagues who have our company’s best interest at heart. Our CMO introduced me to them eight years ago, and I have been using them for our digital marketing needs ever since. Their status as a trusted Google-partner is comforting, but we’re loyal to them because the quality of their services is unfailingly effective.”
- Ian Brown, Director of Marketing, Turbo Systems
"DOM is a digital marketing firm that consistently delivers quality leads for me and my clients. Their account management team is responsive, they continuously provide insights, and they share innovative new approached to digital marketing. After many years in search of a go-to digital agency, I have found one in DOM. I strongly recommend and promote them to anyone."
- Dan Bernoske, Managing Director, Cortado Group
"No matter what you’re trying to market, DOM will learn about the product so they can provide the best support. Their responsiveness to the adjustments we need helps us better interpret and improve our conversion numbers. They offer suggestions, but they don't come across like pushy sales pitches, which can often happen with other agencies."
- Shannon Javetz, Associate Director of Advertising, SCADFAQs
Maybe you’re ready to learn more, but have some burning questions that need answering. Please check out a few of the most common questions we get almost every day below.
Rather get someone live to answer your questions directly? Don’t hesitate to give us a call at 800.979.3177.
Does Retargeting Really Work?
Does our President celebrate Colonel Sanders’ birthday every year? (Yes!)
We don’t want to oversell the value of retargeting, but it’s a surprisingly effective marketing tool. What many marketers fail to realize is obtrusive or annoying retargeting ads can become if they hit users too often. There’s no perfect formula for figuring ad frequency, but we do have a few best practices to rely upon. We’re always testing, meaning that we strive to find the perfect mix which results in more conversions.
Is it Remarketing or Retargeting?
When the concept of serving ads who previously visited your website first came around, it was universally referred to as “retargeting.” Fast forward a few years and digital platforms such as Google and Facebook began referring to it as “remarketing.” So what’s the difference? None. The two terms are interchangeable. As for us, we’re purists and call it retargeting. No matter what you call it, this tactic is one of our favorite ways for serving ads on display networks.
Can You Guarantee Results?
We can’t and won’t ever guarantee results. Having said that, we do guarantee that our team will communicate with you every step of the way while maintaining complete transparency.
However, retargeting is one of the few tactics that – with proper execution – can benefit almost any company. Exceptions exist if you don’t yet have enough traffic to your site or if you work in a restricted industry such as healthcare.
But should you ever come across anyone who does guarantees results, we recommend that you run far, far away.
How Exactly Does Retargeting Work?
Just like how IP addresses can be linked to a specific internet connection, websites and advertisers can track users across the web. This process involves sessions or cookies: files which are stored on a person’s computer or mobile device. When someone uses the internet, websites can record that user’s cookie information to identify them. Cookies are almost always anonymous and provide benefits to users such as remembering passwords.
The basics of retargeting work like this:
Someone performs an action (often some type of visit to your site) and has a cookie placed on her or his browser. Later your ad appears to them, as a banner or other type of display ad, on whatever sites they visit – so long as that site accepts ads from the ad network you use and isn’t one you choose to block.
What Kind of Businesses Do You Help?
Over the years, we’ve helped organizations from dozens of verticals. We work with both B2B and B2C businesses ranging from medium-sized ecommerce retailers to enterprise-level SaaS companies. To get a better sense of whether we are a good fit for you, give us a call at 800.979.3177 or drop us a line to start the conversation.
Do You Offer Retargeting as a Service By Itself?
We do, although we provide the most value if you also invest in other ways to drive traffic to your site, such as with search engine optimization or pay-per-click advertising.