Retargeting

A Second Chance to Win New Business.

Through precise user targeting, we expand the number of customer touchpoints with your brand across the web. Learn more about how we help companies increase their conversions through retargeting.

Targeting Your Audience Without Breaking the Bank

For businesses struggling to get the conversions they need from all digital channels, retargeting can be the key to boosting leads and sales. Whether you’re new to retargeting or you want better results, our proven process and consistent execution can help.

Ever Catch Yourself Saying Any of the Following?

  • My conversion rates are just too low across the board.
  • We are completely blind to what is and isn’t working with our retargeting campaigns.
  • Our campaigns seem like they’re on auto-pilot.
  • I want to get more out of the traffic I’m driving to our site.
  • My team and I rarely have the time or energy to test or experiment.
  • I don’t think we’re reaching the right people.
  • I am afraid programmatic ads may cause harm to my brand.

When you partner with us, you get an external extension of your marketing team. We marry our expertise with your goals and needs to produce outstanding results.

YES! I Want More Conversions!

Why Clients Work With Us

Is it remarketing or retargeting?

No matter what you call it, we help you generate more conversions through highly-targeted messaging on a variety of ad platforms like Google, Criteo, SteelHouse, and AdRoll. As a Top 200 Premier Google Partner, we’ve been helping clients in dozens of industries for more than a decade. Along with non-restrictive month-to-month contracts, transparent communication is essential in providing our clients with a world-class experience.

Check out a few reasons why our clients partner with us month after month:

Higher ROI

Higher ROI

Increased Market Share

Proven Ability to Scale

Ecommerce Sales Growth

Lowered Cost-Per-Conversion

Continuous Testing & Experimentation

Clear, Concise Reporting

Custom-Tailored Strategic Planning

Dedicated Account Manager & Additional Support

Our Process for Finding Success With Retargeting

What if there was a better way to make the most of the traffic your website already receives? What would you do if you had a second chance to turn a passive visitor into a buying customer?

From abandoned shopping carts and unfinished contact forms to casual readers of your blog, retargeting allows you to target those visitors again and again. But without a carefully constructed strategy, there’s a good chance you’ll send them running for the hills.

Over the years, we have fine-tuned our process for executing retargeting campaigns so we can focus on what works, how to improve results and demonstrate our value to you. Our team embraces an experimental mindset where we actively figure out which elements of every campaign can be optimized.

We guarantee that you will have total clarity about how we create our path to success by openly communicating our process at any given time.

1

Discovery & Initial Research

From the very beginning, our team compiles data to better understand your business, your industry, your ideal buyers, and your competitors. We want to visualize what challenges to overcome down the line to aid in our strategic planning.

2

Strategic Planning

After our initial background research, our team examines your website’s analytics and related marketing campaign data. By defining a baseline of historical performance, we then have the tools to compile a comprehensive strategy. We aim to amplify returns without turning off your audience. To hold ourselves accountable, we continually build and refine strategic plans to make sure things don’t fall through the cracks.

3

Platform Selection

Using information gathered in the discovery phase, our team works closely with you to select the best platforms to reach your target audience. With access to some of the most popular display network and technology partners, we target your audience at the right time.

Some of the platforms we use to capture your audience’s attention include:


  • Google Ads, including YouTube

  • Criteo

  • SteelHouse

  • AdRoll

  • StackAdapt

  • Facebook/Instagram

  • LinkedIn

  • Twitter

4

Audience Segmentation Layering

Once we’ve tested and defined your most important audiences we tailor the timing and messaging. Maybe it's giving cart abandoners of certain brands a discount coupon within 24 hours of their leaving your site. Or it could be letting people who visited a particular service page know about an upcoming webinar. We'll help you define the winning plan of action.

5

Ad Creation

Following the framework of our strategic timeline, the team creates fresh retargeting ads for your review. By following your brand’s guidelines and standards, you can lean on our in-house graphic design experts to generate flights of ads. Have your own design team? Not a problem - we can give you the specs.

6

ROI Optimization

Audiences, offers, ads, landing pages, duration, frequency—we have multiple levers we can pull to get you the most conversions for your ad spend.

7

Reporting & Performance Review

With the support of your dedicated account manager and other team members, you will receive regular reporting to interpret campaign data. When things are going well, we’ll share why. When performance is down, we don’t sugarcoat the news. Instead, we will provide recommendations on how to right the ship. Achieving your goals drives us to succeed. Our mission is to give clear and concise reporting to validate our worth month after month.

8

Additional Display Targeting

Our process for generating success with our retargeting services is largely why clients keep coming back. In addition to retargeting, we also leverage the following display ad targeting tactics to increase visibility for your business:


  • Placement

  • In-market

  • Lookalike

  • Contextual

  • Customer match

  • Interest- and topic-based

  • Demographic

What People Are Saying

IanLeslie_testimonial

“Being an online ecommerce company, we rely heavily on internet marketing to grow sales. The PPC campaign strategy developed and executed by Direct Online Marketing has resulted in top line profitable growth that we continue to build upon with our on-going relationship.”

- by Ian Leslie, CMO, Industry West
Theresa Smith

“From the beginning DOM was easy to work with and a natural fit to be our preferred internet marketing firm. They established trust with us quickly, generated leads, and gave us the confidence we needed to recommend them to all of our franchisees. We are happy to say, they always deliver great service and stellar results.”

- by Theresa Smith, Director of Marketing, NaturaLawn
steve jones corporate visions

“DOM produces consistent results that meet increasingly ambitious project goals. I first discovered DOM while working for another company and I remembered the excellent work they did. Direct Online Marketing knows what they're doing, evident by the results they produce.”

- by Steve Jones, VP of Marketing, Corporate Visions

FAQs

Maybe you’re ready to learn more, but have some burning questions that need answering. Please check out a few of the most common questions we get almost every day below.

Rather get someone live to answer your questions directly? Don’t hesitate to give us a call at 800.979.3177.

Does Retargeting Really Work?

Does our President celebrate Colonel Sanders’ birthday every year? (Yes!)

We don’t want to oversell the value of retargeting, but it’s a surprisingly effective marketing tool. What many marketers fail to realize is obtrusive or annoying retargeting ads can become if they hit users too often. There’s no perfect formula for figuring ad frequency, but we do have a few best practices to rely upon. We’re always testing, meaning that we strive to find the perfect mix which results in more conversions.

Is it Remarketing or Retargeting?

When the concept of serving ads who previously visited your website first came around, it was universally referred to as “retargeting.” Fast forward a few years and digital platforms such as Google and Facebook began referring to it as “remarketing.” So what’s the difference?  None. The two terms are interchangeable. As for us, we’re purists and call it retargeting. No matter what you call it, this tactic is one of our favorite ways for serving ads on display networks.

Can You Guarantee Results?

We can’t and won’t ever guarantee results. Having said that, we do guarantee that our team will communicate with you every step of the way while maintaining complete transparency.

However, retargeting is one of the few tactics that – with proper execution – can benefit almost any company.  Exceptions exist if you don’t yet have enough traffic to your site or if you work in a restricted industry such as healthcare.

But should you ever come across anyone who does guarantees results, we recommend that you run far, far away.

How Exactly Does Retargeting Work?

Just like how IP addresses can be linked to a specific internet connection, websites and advertisers can track users across the web. This process involves sessions or cookies: files which are stored on a person’s computer or mobile device. When someone uses the internet, websites can record that user’s cookie information to identify them. Cookies are almost always anonymous and provide benefits to users such as remembering passwords.

The basics of retargeting work like this:

Someone performs an action (often some type of visit to your site) and has a cookie placed on her or his browser. Later your ad appears to them, as a banner or other type of display ad, on whatever sites they visit – so long as that site accepts ads from the ad network you use and isn’t one you choose to block.

What Kind of Businesses Do You Help?

Over the years, we’ve helped organizations from dozens of verticals. We work with both B2B and B2C businesses ranging from medium-sized ecommerce retailers to enterprise-level SaaS companies. To get a better sense of whether we are a good fit for you, give us a call at 800.979.3177 or drop us a line to start the conversation.

Do You Offer Retargeting as a Service By Itself?

We do, although we provide the most value if you also invest in other ways to drive traffic to your site, such as with search engine optimization or pay-per-click advertising.

Get a free, no-obligation consultation with a digital marketing expert