Our Process for Finding Success With Retargeting
What if there was a better way to make the most of the traffic your website already receives? What would you do if you had a second chance to turn a passive visitor into a buying customer?
From abandoned shopping carts and unfinished contact forms to casual readers of your blog, retargeting allows you to target those visitors again and again. But without a carefully constructed strategy, there’s a good chance you’ll send them running for the hills.
Over the years, we have fine-tuned our process for executing retargeting campaigns so we can focus on what works, how to improve results and demonstrate our value to you. Our team embraces an experimental mindset where we actively figure out which elements of every campaign can be optimized.
We guarantee that you will have total clarity about how we create our path to success by openly communicating our process at any given time.
Discovery & Initial Research
From the very beginning, our team compiles data to better understand your business, your industry, your ideal buyers, and your competitors. We want to visualize what challenges to overcome down the line to aid in our strategic planning.
After our initial background research, our team examines your website’s analytics and related marketing campaign data. By defining a baseline of historical performance, we then have the tools to compile a comprehensive strategy. We aim to amplify returns without turning off your audience. To hold ourselves accountable, we continually build and refine strategic plans to make sure things don’t fall through the cracks.
Using information gathered in the discovery phase, our team works closely with you to select the best platforms to reach your target audience. With access to some of the most popular display network and technology partners, we target your audience at the right time.
Some of the platforms we use to capture your audience’s attention include:
- Google Ads, including YouTube
Audience Segmentation Layering
Once we’ve tested and defined your most important audiences we tailor the timing and messaging. Maybe it's giving cart abandoners of certain brands a discount coupon within 24 hours of their leaving your site. Or it could be letting people who visited a particular service page know about an upcoming webinar. We'll help you define the winning plan of action.
Following the framework of our strategic timeline, the team creates fresh retargeting ads for your review. By following your brand’s guidelines and standards, you can lean on our in-house graphic design experts to generate flights of ads. Have your own design team? Not a problem - we can give you the specs.
Audiences, offers, ads, landing pages, duration, frequency—we have multiple levers we can pull to get you the most conversions for your ad spend.
Reporting & Performance Review
With the support of your dedicated account manager and other team members, you will receive regular reporting to interpret campaign data. When things are going well, we’ll share why. When performance is down, we don’t sugarcoat the news. Instead, we will provide recommendations on how to right the ship. Achieving your goals drives us to succeed. Our mission is to give clear and concise reporting to validate our worth month after month.
Additional Display Targeting
Our process for generating success with our retargeting services is largely why clients keep coming back. In addition to retargeting, we also leverage the following display ad targeting tactics to increase visibility for your business:
- Customer match
- Interest- and topic-based
A Second Chance to Win New Business.
Through precise user targeting, we expand the number of customer touchpoints with your brand across the web. Learn more about how we help companies increase their conversions through retargeting.
Targeting Your Audience Without Breaking the Bank
For businesses struggling to get the conversions they need from all digital channels, retargeting can be the key to boosting leads and sales. Whether you’re new to retargeting or you want better results, our proven process and consistent execution can help.
Ever Catch Yourself Saying Any of the Following?
- My conversion rates are just too low across the board.
- We are completely blind to what is and isn’t working with our retargeting campaigns.
- Our campaigns seem like they’re on auto-pilot.
- I want to get more out of the traffic I’m driving to our site.
- My team and I rarely have the time or energy to test or experiment.
- I don’t think we’re reaching the right people.
- I am afraid programmatic ads may cause harm to my brand.
When you partner with us, you get an external extension of your marketing team. We marry our expertise with your goals and needs to produce outstanding results.YES! I Want More Conversions!