Retargeting
It's happened to you. It's happened to all of us. You get creeped out by bad retargeting campaigns. Or just get sick of being pounded by the same ads over and over again for weeks. We've run retargeting campaigns in dozens of industries for goals ranging from awareness to engagement to lead generation to e-commerce sales. When you partner with us, we combine your expertise and our knowledge to develop highly targeted campaigns to reach your goals without creeping out your visitors. We put the "awesome" in crawesome for you.
Why Hire DOM
- Top 200 Global Premier Google Partner
- More Conversions (Higher ROI)
- Increased Lead Generation
- Higher E-commerce Sales Growth
- Offer / CTA Recommendations
- Exposure in Your Target Market (Local to Global)
- Strategic Planning
- Dedicated Account Manager
Whether you call it retargeting or remarketing, it doesn't matter. At its core, retargeting is cyberstalking - reaching people who have previously performed some action such as visiting a section of your website and serving them ads afterward. People call it creepy. And it is, at least when done poorly. It's also awesome. Because it works in almost any industry when done correctly. We like to call it "crawesome."
What You Receive
When you hire DOM for retargeting, you get a full, well-rounded effort. All plans are customized for your needs, but include the following:
Full Account Management
We'll handle everything you need for a successful retargeting campaign, including the strategy for how to maximize returns without turning off your audience.
Audience Segmentation
Once you've defined your most important audiences (sometimes which needs to be done through testing), you need to figure out the right timing and messaging. Maybe it's giving cart abandoners of certain brands a discount coupon within 24 hours of their leaving your site. Or it could be letting people who visited a particular service page know about an upcoming webinar. We'll help you define the winning strategy.
Ad Creation & Testing
If you have your own designers and want to use them for your ads, no problem. If you prefer, though, simply give us your brand guidelines and we'll create a variety for your review. In either case, we'll test creatives to find the biggest winners for each audience.
Conversion Rate Optimization
Audiences, offers, ads, duration, frequency - we have multiple levers we can pull to get you the most conversions for your ad spend. We do landing pages for lead generation campaigns, too. We'll do whatever we can to get you the best ROI possible.
Special Private Offerings
Depending on which platform we use for your retargeting campaigns we can utilize our relationships to get you into special beta programs before other advertisers ever hear about these opportunities.
Updates & Reporting
Just like with all our services, you'll receive regular reporting and updates about what we're doing for you. We'll go over the data, our notes, and your questions on our scheduled calls. We typically hold calls weekly, but can do daily depending on the complexity of the campaign, season, and needs.