Shopping Campaign Management
We've helped our clients sell $100s of millions' worth of products to their target markets, both domestically here in the U.S. as well as to buyers all over the world. It doesn't matter the niche; if people are searching for your products, we will get you in front of them. In addition to our team of experts, you also get strong partners all working to help you sell your products. This includes dedicated teams at Google and Bing, as well as technology partners who dedicate their efforts to machine learning for etailers. We're constantly on the lookout for any edge we can provide you. Beyond just managing your campaigns, we make the strategic recommendations to help you grow sales.
Why Hire DOM
- Top 200 Global Premier Google Partner
- Bing Ads Partner
- Higher E-commerce Sales Growth
- Feed Management Expertise
- Strategic Technology Partners
- Exposure in Your Target Market (Local to Global)
- Foreign Search Engine Experience
- Access to Special Google Programs
- Dedicated Account Manager
The search engine experience for e-commerce advertisers is radically different than it was just a few years ago. Today, Google and Bing offer shopping results prominently on searches with clear buying intent. DOM works with your product feed to deliver the best SKUs on all relevant searches. With DOM, you receive the expertise of a Premier Google Partner that's helped businesses successfully sell their products online all over the world.
What You Receive
When you hire DOM for shopping campaigns you get a full, well-rounded effort. All plans are customized for your needs, based on our tried-and-true best practices.
Full Account Management
Our shopping campaign management starts with a custom strategic plan specific for your e-commerce needs. This plan outlines all standard work including bid adjustments and negative keyword management, as well as our longer term focus and testing, so you don't have to worry about a thing.
Account Set Up
Whether you're new to shopping or simply not getting the results you want, we will structure your advertising (Google AdWords and Bing Ads) and merchant accounts (Google / Bing Merchant Center) for maximum success. We'll highlight your top sellers, most important brands, hot seasonal items, or any other products you want to move.
Proper product feed set up is critical to shopping campaign success. We'll leverage our expertise and technology partners to ensure you show the right products at the right time on the right keywords.
Conversion Rate Optimization
We help you boost sales without increasing ad spend by showing the right products at the lowest bid prices based on the searcher's interests. We also focus on enhancing the shopping experience by removing friction from the shopper's interaction making it easier for them to buy from you.
Special Private Offerings
As a Premier Google Partner, we learn about a variety of betas for e-commerce advertisers that either never get fully released or are closed off from everyone else for months. We screen all opportunities and present appropriate ones to you, working to get you approved by Google for the tests.
Updates & Reporting
You own your ad accounts as well as your merchant center accounts, so you can access them at all times throughout our management. We send regular performance updates, report on progress and communicate often regarding your account. We love calls! Contact us anytime outside of recurring calls to discuss weekly updates.