If you read of our blog, you’ll know that we think mobile is one of the most important aspects of digital marketing today. Mobile is… Read More
Leland ReedSenior Digital Advertising Strategist
Among the services DOM offers, pay-per-click is one of our most numbers-focused time-intensive undertakings. Creating profitable PPC campaigns and scaling them to a client’s goals is both art and science.
Leland Reed, DOM’s Digital Advertising Department Manager, helps the PPC team customize ad buying strategy for numerous clients.
Leland’s paramount concern is client return on investment, something he and his team begin working to accomplish even before a campaign goes live. He leads a team of PPC account managers through a client-product analysis phase. Determining the most efficient initial spend means exceeding profitability goals for the client.
In other words, Leland’s digital advertising philosophy means performing due diligence on client products and services prior to campaign launches as a way to cut down on the figuring-it-out phase where some PPC buyers start.
Leland works closely with clients in the e-commerce, SaaS, and higher education verticals. His team focuses acutely on consumer behavior. They construct paid campaigns that track a consumer’s online journey, and thereby drive qualified leads based on consumer interest and actions.
Whether managing search, social, or display ads, Leland and his team have a long history of success. By working with advertising platforms like Google, Bing, Yahoo!, LinkedIn, Facebook/Instagram, YouTube, and more, DOM account managers are able to maximize brand exposure and ROI.
While Leland may not be a client’s direct point of contact, he remains involved strategically on all advertising accounts. He makes himself available, day or night or weekend, to any client who wants to discuss their account.
Leland received his M.S. in Integrated Marketing Communications from West Virginia University. He’s one of WVU’s most passionate fans: he hasn’t missed a home football game since 2003. Unfortunately for him, WVU’s football program often gives him a bad case of analysis paralysis.
- Google Ads Search
- Google Ads Shopping
- Google Ads Display
- Google Ads Video
- Google Ads Mobile
- Google Digital Sales
- Google Analytics
- Bing Ads Accredited Professional
Posts By Leland Reed
With the unfortunate experience of COVID-19 amongst the masses, Google has made it free to sell through its shopping platform. Since the increasing spread of… Read More
Looking to jump into the world of Amazon advertising? Check out these three super-effective tips for Amazon Sponsored Products!
Editor’s Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out of Google Ads as an ad type. Instead of reviewing… Read More
If you haven’t noticed by now, a large amount of real estate at the top of Google search results has slowly been taken over by… Read More
There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust as Google AdWords, but Bing has been in a constant… Read More
If there’s one thing that can be said about Google, it’s that they are always experimenting with new features and functionality for their wide world… Read More
When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More
I’m sure you’re a lot like me and find it hard to get excited about anything in Google Merchant Center. The UI is bland, the… Read More