Leland Reed

digital advertising manager Digital Advertising Manager
digital advertising manager

Among the services DOM offers, pay-per-click is one of our most numbers-focused time-intensive undertakings. Creating profitable PPC campaigns and scaling them to a client’s goals is both art and science.

Leland Reed, DOM’s Digital Advertising Manager, helps the PPC team customize ad buying strategy for numerous clients.

Leland’s paramount concern is client return on investment, something he and his team begin working to accomplish even before a campaign goes live. He leads a team of PPC account managers through a client-product analysis phase. Determining the most efficient initial spend means exceeding profitability goals for the client.

In other words, Leland’s digital advertising philosophy means performing due diligence on client products and services prior to campaign launches as a way to cut down on the figuring-it-out phase where some PPC buyers start.

Leland works closely with clients in the e-commerce, SaaS, and higher education verticals. His team focuses acutely on consumer behavior. They construct paid campaigns that track a consumer’s online journey, and thereby drive qualified leads based on consumer interest and actions.

Whether managing search, social, or display ads, Leland and his team have a long history of success. By working with advertising platforms like Google, Bing, Yahoo!, LinkedIn, Facebook/Instagram, YouTube, and more, DOM account managers are able to maximize brand exposure and ROI.

While Leland may not be a client’s direct point of contact, he remains involved strategically on all advertising accounts. He makes himself available, day or night or weekend, to any client who wants to discuss their account.

Leland received his M.S. in Integrated Marketing Communications from West Virginia University. He’s one of WVU’s most passionate fans: he hasn’t missed a home football game since 2003. Unfortunately for him, WVU’s football program often gives him a bad case of analysis paralysis.

Certifications

  • Google Ads Search
  • Google Ads Shopping
  • Google Ads Display
  • Google Ads Video
  • Google Ads Mobile
  • Google Digital Sales
  • Google Analytics
  • Bing Ads Accredited Professional

Posts By Leland Reed

3 Super-Effective Amazon Sponsored Products Tips to Get Better Results

Looking to jump into the world of Amazon advertising? Check out these three super-effective tips for Amazon Sponsored Products!

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

Leland Reed | September 13, 2018 |  , , ,

There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More

Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!

If you haven’t noticed by now, a large amount of the real estate at the top of Google search results has slowly been taken over… Read More

Bing Announces Multiple Changes & Feature Coming To Bing Ads

Leland Reed | March 2, 2018 |  , , ,

There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust as Google AdWords, but Bing has been in a constant… Read More

Google AdWords Bids Farewell to Rarely Used Review Extensions

If there’s one thing that can be said about Google, it’s that they are always experimenting with new features and functionality for their wide world… Read More

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More

Google Updates Merchant Center! What Does That Mean for You?

I’m sure you’re a lot like me and find it hard to get excited about anything in Google Merchant Center. The UI is bland, the… Read More

Retargeting Ads: 4&1/2 Tips to Boost ROI

For many marketers, getting a user to their website is one of the most difficult parts of their jobs. I’ll admit it: driving good quality… Read More

Black Friday & Cyber Monday – Google’s Newest Structured Snippets

As you prepare your ads for Black Friday and Cyber Monday (They’re just over 2 weeks away. Where did 2015 go?), Google has released a… Read More

8 Simple Tips for Holiday Success

I don’t know if you’ve noticed, but the holidays are approaching faster than you can imagine. Black Friday is just over a month away, with… Read More

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