Leland Reed

Leland Reed - Lead PPC Strategist - Direct Online Marketing Lead Digital Advertising Strategist
Leland Reed - Lead PPC Strategist - Direct Online Marketing

Among the digital services DOM offers, pay-per-click is one of our most numbers-focused time-intensive undertakings. Creating profitable PPC campaigns and scaling them to a client’s goals is both art and science.

Leland Reed, DOM’s Lead Digital Advertising Strategist, crafts and helps the PPC team customize ad buying strategies for numerous clients.

Leland’s paramount concern is client return on investment, something he and his team begin working to accomplish even before a campaign goes live. He mentors a team of PPC strategists and account managers through a client-product analysis phase. Determining the most efficient initial spend means exceeding profitability goals for the client.

In other words, Leland’s digital advertising philosophy means performing due diligence on client products and services prior to campaign launches as a way to cut down on the figuring-it-out phase where some PPC buyers start.

Leland works closely with clients in the e-commerce, SaaS, and higher education verticals. He and the team focus acutely on consumer behavior. They construct paid campaigns that track a consumer’s online journey, and thereby drive qualified leads based on consumer interest and actions.

Whether managing search, social or display ads, Leland and the team have a long history of success. By working with advertising platforms like Google, Bing, Yahoo!, LinkedIn, Facebook/Instagram, YouTube, and more, DOM’s strategists are able to maximize brand exposure and ROI.

While Leland may not be a client’s direct point of contact, he remains involved strategically in many advertising accounts. He makes himself available, day or night or weekend, to any client who wants to discuss their account.

Leland received his M.S. in Integrated Marketing Communications from West Virginia University. He’s one of WVU’s most passionate fans: he hasn’t missed a home football game since 2003. Unfortunately for him, WVU’s football program often gives him a bad case of analysis paralysis.

Certifications

  • Google Ads Search
  • Google Ads Shopping
  • Google Ads Display
  • Google Ads Video
  • Google Ads Mobile
  • Google Digital Sales
  • Google Analytics
  • Bing Ads Accredited Professional

Posts By Leland Reed

Black Friday & Cyber Monday: The Must Use Holiday Season Promotion Extensions

As you prepare your ads for Black Friday and Cyber Monday (They’re just over a month away. BTW… where did this year go?), Google has… Read More

A High Growth Micro Moments Marketing Example For Treatment Centers

Leland Reed | September 7, 2022 |  , ,

In 2015, Google introduced micro-moments as a way to capture users at times when they are actively turning to a device to find what they… Read More

Grow with Google: Get Found on Mobile! (Updated August 2020)

If you read of our blog, you’ll know that we think mobile is one of the most important aspects of digital marketing today. Mobile is… Read More

Now It’s Free to List Your Products on Google (Updated May 2020)

With the unfortunate experience of COVID-19 amongst the masses, Google has made it free to sell through its shopping platform. Since the increasing spread of… Read More

3 Super-Effective Amazon Sponsored Products Tips to Get Better Results

Looking to jump into the world of Amazon advertising? Check out these three super-effective tips for Amazon Sponsored Products!

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

Leland Reed | September 13, 2018 |  , , ,

Editor’s Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out of Google Ads as an ad type. Instead of reviewing… Read More

Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!

If you haven’t noticed by now, a large amount of real estate at the top of Google search results has slowly been taken over by… Read More

Bing Announces Multiple Changes & Feature Coming To Bing Ads

Leland Reed | March 2, 2018 |  , , ,

There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust as Google AdWords, but Bing has been in a constant… Read More

Google AdWords Bids Farewell to Rarely Used Review Extensions

If there’s one thing that can be said about Google, it’s that they are always experimenting with new features and functionality for their wide world… Read More

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More

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