Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

Banning Surveillance Advertising Act - Who Should Worry About It? - DOM

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act (BSAA), with the goal to prohibit digital marketers from targeting ads to consumers. If passed, the bill would cause a major change in how agencies like ours and companies like yours would be able to target advertisements online. Instead of […]

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Who Knows about your “Presents”?

I have two young children, the oldest 2 1/2. She’s a little afraid of the big guy in the red suit, but she likes the Christmas tree and holiday specials, especially the Grinch (the classic one). So we weren’t really sure if she’d ‘get’ Christmas this year or not. So when we had to wake […]

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