Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!
Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually. Pie charts show you how large a slice each campaign… Read More
Tag: ppc audits
Pivot Tables: The Unsung Hero of PPC Performance Evaluation
Analyzing your PPC campaigns by location reveals actionable insights. It helps you spend your digital advertising budget more efficiently. Once you discover where your ads… Read More
How to Pinpoint PPC Performance Changes
You need to be able to pinpoint PPC performance to improve it. Comparing current performance to a previous period is a solid way to start.… Read More
Sample Bias: Personal and PPC Pitfalls
Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More
Google AdWords Certified Partner: Changes to PPC Certification
Seems you can’t stop Google from making major announcements this month. From changes to Google local business listings (now Places pages) to seemingly the entire… Read More
Google Ads Audits
Just a quick housekeeping note: we wanted to announce a site we launched offering Google Ads audits. Good for Yahoo! Search Marketing and Microsoft adCenter, too,… Read More