Search Engine Optimization (SEO)

Search Engine Optimization (SEO) Description

SEO stands for search engine optimization and is the process of helping a Website or page of a Web site appear at a higher position in the search engine results pages (SERPs). Whenever you type a certain word or phrase into a search engine such as Google, a list of pages indexed by the search engine appear related to that given word or phrase. If you’ve ever wondered why certain sites rank higher in the search engine results pages than others, you’d find the answer in the techniques employed by search engine optimizers.

As a general rule, the closer to the #1 position a site appears for any given keyword search, the more traffic it will receive. Direct Online Marketing™ aims to improve both the quality and volume of your Website traffic by making your site more relevant in a search engine’s index.

SEO is the art and science of looking at the way search engines use their algorithms and how people search for things. SEO includes looking at your site from a developmental standpoint to make sure that there are no problems with regards to coding, presentation, and structure and to fix any such problems, or simply improve those elements.

Those ‘behind the scenes’ efforts are just as important as more noticeable things such as adding unique content and rewriting content that is more ‘SEO friendly’. In other words, content that appeals to both users and search engines.

Finally, there are off-page elements to factor in to the equation. One of the most important of these factors is the number and, more importantly, quality of links pointing to your site or pages within. Search engines see these links as votes for the importance of your site which boosts your rankings in the organic results.

Quality SEO Coding + Quality SEO Content + Quality SEO Links = Quality Rankings

Free Search Engine Optimization Consultation

We'll never guarantee anyone a #1 ranking unless meaningless traffic is your goal, but we will make sure you rank for more targeted terms that help you convert visitors into leads, sales, newsletter sign ups, repeat visitors, or any other meaningful conversion for your site..

To learn more about our SEO services and how we can help you, call 1.800.979.3177 today or request a FREE Search Engine Optimization Consultation.

Local SEO Services for Pittsburgh, Ohio & West Virginia

While we provide SEO services for companies all over America, we still have close connections to local businesses in and around the Ohio Valley area. Direct Online Marketing’s head office is located in downtown Wheeling which means we’re just as close to the states of Ohio and Pennsylvania (just an hour from Pittsburgh) as the one we’re situated in – West Virginia.

We help many of our clients in these states reach searchers from all over the U.S. and the world. Others only have a need to reach people locally, which requires a different set of tactics and special expertise. Learn more about how we handle local Pittsburgh SEO campaigns, which is very similar to our offers for other metro locations like Cleveland, Columbus, OH, and Frederick, MD.

Directions to our Offices in Wheeling, West Virginia

It’s just as easy for us to visit you in Pittsburgh or Charleston as it is for you to come and see us at our Wheeling, WV offices. For example, it’s quite a scenic drive if you come west down US-22 along the Ohio River from Pittsburgh, but it’s just a bit quicker taking I-70.

But you can find directions from wherever you are in West Virginia, Ohio or Western Pennsylvania by using the map below: