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Higher Education

Admissions rates for your next enrollment period failing? Struggling to find the right combination of messages that will get the interest of a teenager while also appealing to a skeptical parent? Looking at an empty dorm, wondering what digital marketing mix will help you exceed your goals?

We take a results driven approach to higher education marketing. With certifications from Google, HubSpot, and Semrush under our belt, dozen of 5-star reviews on Clutch backing us up, and success stories featuring multiple highly-accredited institutions, you can confidently enroll with us to help you grow online.

Join the ranks of universities, colleges, community colleges, and private schools we've helped grow successfully over time.

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84% Online Leads For A Regional College
97% Cost Per Conversion For International University
200% Conversion Rate For International University
15.4% Conversion Rate For Online Art School
Top 3% Premier Google Partner Online Marketing Firm
5-Star Clutch Rated Online Marketing Firm
Inc. 5000 Online Marketing Firm
Top Rated G2 Online Marketing Firm And GA4 Migration Services
Hubspot Diamond Solutions Partner Online Marketing Firm

Our Results

Institutions That Have Trusted Us

SEO For A Liberal Arts College

“In my 30 years of PR and marketing, DOM is more expert at its area of focus than any other firm I’ve worked with over my career. Their team lives and breathes search marketing. There is almost nothing they don’t already know or have deep expertise in.”

Jose Mallabo
Higher Ed CMO star rating

PPC For A Liberal Arts College

“Selecting them was a no brainer. Their relationship as a Premier Google Partner is a major benefit for us.”

Jose Mallabo
Higher Ed CMO star rating

How We Help Companies in Higher Ed

When you enroll us as your higher education marketing agency, we come onboard with a strong understanding of the challenges you face.

Every year brings new challenges for students. This is especially true for students after high school, who have all the pressures of moving from adolescence to adulthood but with the added stress of getting an education on top of everything. This is before we even talk about that global pandemic that made professors learn how Microsoft Teams works.

Whether your school has lagging enrollment or low occupancy in the dorms, or you’re just fighting for a sliver of mindshare in a crowded education environment – we can help you grow confidently online.

We’ve been there for high-profile universities with generous endowments and big advertising spends and the smaller guys with a motto they believe in and a struggling–or non-existent–marketing team.

You don’t have to do this alone. Our digital marketing consultants are ready to help you.

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Why Working With Us Is Different Than Other Higher Ed Marketing Agencies

We find that higher education professionals struggle with finding a marketing partner they can trust. There are a lot of marketing agencies out there who make promises they can’t keep. Some of them do it on purpose, some of them just can’t deliver results even though they have the best intentions.

At DOM, your campaigns will be led by an experienced, dedicated team with a Client Success Manager, Strategist, Analyst, Content Specialist, and a mix of account managers, designers, and developers specifically aligned to your needs.

Here’s a few other reasons why our clients stay with us each and every month even though there are tons of other higher ed marketing agencies out there for them to choose:

  • Month-to-month contracts
  • Exclusive Google opportunities
  • Pricing independent of ad spend
  • Transparent communication
  • Full service account management
  • Dedicated client success manager
  • Proactive custom strategic planning
  • Data-driven reporting and analysis
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What Can You Expect From Your Digital Marketing Consultation?

We have a simple 7-step process to help you determine if we’re the right fit to be your higher education marketing agency. Plus, we provide customized, detailed SEO and digital advertising audits so that you can see what potential your business has for growth through our services.

When you request a free Google Ads consultation from us, you can expect:

  • Review of your Google keyword rankings from 1-100
  • Review of your active digital advertising campaigns by a certified advertising strategist
  • Analysis of your current traffic volume and what opportunities you might have
  • Competitor review to see how you stack up against them
  • Actionable feedback on technical issues holding your site back
  • Identification of growth opportunities to improve in 5 key areas
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