What is Search Engine Optimization (SEO)?

SEO – or Search Engine Optimization – is the process of increasing your site’s quality and relevance in order to gain more visibility in the search engine results pages (SERPs). Whenever you type a certain word or phrase into a search engine such as Google, a list of related pages indexed by the search engine appear. If you’ve ever wondered why certain sites rank higher in the SERPs than others, you can find the answer in the tactics employed by search engine optimizers.

SEO deals with the organic or natural results, which unlike ads, cannot be purchased. As a general rule, the closer to the #1 position a site appears for any given keyword search, the more traffic it will receive. Direct Online Marketing™ aims to improve both the quality and volume of your website traffic by making your site more relevant to the search engines.

The Basic SEO “Formula”

Quality SEO Coding + Quality SEO Content + Quality SEO Links = Quality Results

SEO is the art and science of looking at the way search engines use their algorithms and how people search for things. SEO includes looking at your site from a developmental standpoint to make sure that there are no problems with regards to coding, presentation, and structure and to fix any such problems, or simply improve those elements.

Those ‘behind the scenes’ efforts are just as important as more noticeable things such as adding unique content and rewriting content that is more ‘SEO friendly’. In other words, content that appeals to both users and search engines. While SEO doesn’t have hard advertising costs, it isn’t free—quality content can take significant time and effort.

Finally, there are off-page elements to factor into the equation. One of the most important of these factors is the number and, more importantly, quality of links pointing to your site’s pages. Search engines see these links as votes for the importance of your site which can help boost your rankings in the SERPs.

More SEO Reading & Resources

To learn more about search engine optimization and the SEO services we offer, please use the following resources in this section and throughout our website:

  • SEO Benefits. For those new to SEO or internet marketing in general, this quick read explains many of the major benefits to optimizing your site for Google, bing, and any foreign search engines that make sense for your selling audience.
  • Our SEO Offerings. We offer a full array of on site and off site optimization services, including local SEO, link building, content rewriting, technical SEO, and press optimization.
  • The Found Blog. Our search engine marketing blog is updated daily with SEO news and tips and all things related to search.

Free Search Engine Optimization Consultation

We’ll never guarantee anyone a #1 ranking unless meaningless traffic is your goal, but we will make sure you rank for more targeted terms that help you convert visitors into leads, sales, newsletter sign ups, repeat visitors, or any other meaningful conversion for your site. To learn more about our SEO services and how we can help you, call 1.800.979.3177 today or request a free Search Engine Optimization consultation.