SEO – or Search Engine Optimization – is the process of helping a Web site or page of a Web site appear at a higher position in the search engine results pages (SERPs). Whenever you type a certain word or phrase into a search engine such as Google, a list of pages indexed by the search engine appear related to that given word or phrase. If you’ve ever wondered why certain sites rank higher in the search engine results pages than others, you’d find the answer in the techniques employed by search engine optimizers.
As a general rule, the closer to the #1 position a site appears for any given keyword search, the more traffic it will receive. Direct Online Marketing™ aims to improve both the quality and volume of your Website traffic by making your site more relevant in a search engine’s index. A monkey with basic internet marketing skills can send more traffic to your site – but is it meaningful traffic?
The Basic SEO “Formula”
Quality SEO Coding + Quality SEO Content + Quality SEO Links = Quality Rankings
SEO is the art and science of looking at the way search engines use their algorithms and how people search for things. SEO includes looking at your site from a developmental standpoint to make sure that there are no problems with regards to coding, presentation, and structure and to fix any such problems, or simply improve those elements.
Those ‘behind the scenes’ efforts are just as important as more noticeable things such as adding unique content and rewriting content that is more ‘SEO friendly’. In other words, content that appeals to both users and search engines.
Finally, there are off-page elements to factor in to the equation. One of the most important of these factors is the number and, more importantly, quality of links pointing to your site or pages within. Search engines see these links as votes for the importance of your site which boosts your rankings in the organic results.
More SEO Reading & Resources
To learn more about search engine optimization and the SEO services we offer, please use the following resources in this section and throughout our Web site:
- SEO Benefits. For those new to SEO or internet marketing in general, this quick read explains many of the major benefits to optimizing your site for Google, bing, and any foreign search engines that make sense for your selling audience.
- Our SEO Offerings. We offer a full array of on site and off site optimization services, including local SEO, link building, content rewriting, technical SEO, and press optimization.
- The Found Blog. Our search engine marketing blog is updated daily with SEO news and tips and all things related to search.
Free Search Engine Optimization Consultation
We’ll never guarantee anyone a #1 ranking unless meaningless traffic is your goal, but we will make sure you rank for more targeted terms that help you convert visitors into leads, sales, newsletter sign ups, repeat visitors, or any other meaningful conversion for your site. To learn more about our SEO services and how we can help you, call 1.800.979.3177 today or request a free Search Engine Optimization consultation.