Having a business blog creates many benefits like helping you establish yourself as an expert in your field or a great way to connect with your customers and answer any questions they might have about your business. Another great benefit is organically it can improve your Search Engine Optimization (SEO) results. Creating a blog, and delivering relevant informative content can do wonders for your business. 5 ways it can improve your SEO are the benefits of fresh content, links, keywords, images, videos, and location relevancy.
1. Fresh Relevant Content
Having fresh content to share will keep your social platforms alive, and the combination of new content and interaction will help spread your business. Also, Google appreciates and rewards for fresh content.
2. Links (external & internal)
We all know links are important, but you need to build relationships to get quality links. Having a blog will help build those relationships. The opportunity to internally link is another way to get the link juice. It also makes it user friendly to be able to jump around your website with internal links.
3. Keyword Usage/Optimization
Keyword usage and optimization will help contribute to ranking higher in search engines’ results, blogs are the perfect opportunity to include your keywords. Optimizing keywords within meta is another bonus to helping with ranking for those keywords.
4. Optimization of Images & Video Posts
Including images and videos with correct tagging and alt text will create more content to show up within search engine results. 2015 is going to be an even bigger year for video. Having blog content that provided video and text will provide the alternative for the user that might not want the other. Videos can bring links from YouTube too.
5. Make Local Posts to Location Relevancy With Local Search Engines
Generating blog posts with local community content helps establish your business locally. This is important to not only develop a local following to interact with, but also to show up for local results.
Remember blogging and SEO results can take time. Connecting with customers is the most important aspect of a blog. If you put the effort into a blog, and optimize it correctly, results will be produced.
Do you need help with setting up or optimizing your blog for SEO? We can help!