Digital Marketing Blog

Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)

Cory Hedgepeth | April 30, 2019 |  , ,

Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus; part of that restructuring is changing its name. Bing Ads… Read More

bing ads microsoft advertising

6 Simple Tricks to Mastering Gmail Ad Targeting

A few years after their launch, Gmail ads have proven to be a substantial addition to Google’s lineup of ad products. This is good to… Read More

Gmail Ads Targeting

Bing Expands Verizon Media Relationship (And That’s Great for Marketers)

Cory Hedgepeth | April 23, 2019 |  , ,

Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out their claims in the ad space. The relationship between Microsoft… Read More

Bing Expands Relationship With Verizon Media

How to Be a Data-Driven Decision Maker

Imagine for a second you’re manning an oil well. I know, this feels hypothetical and embedded in fantasy. You most likely have little in common… Read More

How to be a Data-Driven Decision Maker

20 Actionable Digital Marketing Ideas for Promoting Training Courses

You may have heard the old adage, “Those that can’t do, teach.” Well, try telling that to companies that work every day in the training… Read More

Australian AO Says SEO ‘Horror Stories’ by ‘Dodgy Practitioners’ Need Regulation

Cory Hedgepeth | April 9, 2019 |

Australia is set to become the first nation in the world to draft legislation which would protect consumers from digital marketing scams. The Australian Small… Read More

australia seo scam kate carnell

The Best Google Tag Manager Recipes (Download For Free)

Adam Roth | April 8, 2019 |  ,

A Google Tag Manager (GTM) container is a set of macros, rules, and tags within a GTM account. Containers can be exported from one account… Read More

Best Google Tag Manager Recipes

The Unbelievable Truth Behind Using Quora For SEO (And How to Do it Right)

Over the past 12 to 18 months, one of the most frequently found sites on the first page of Google search engine results pages (SERPS)… Read More

quora-for-seo

Ahrefs Announces Search Engine That Pays Publishers, Targets Google Market Share

Cory Hedgepeth | March 29, 2019 |

Ahrefs, one of the most popular SEO tools, stunned the SEO community when it announced plans to create a search engine. (In its current incarnation,… Read More

ahrefs search engine launch

The Amazon Mobile Video Ads Dilemma Everyone’s Missing

Amazon marketing executives realize one truth. They’ve entered complicated times. The company’s advertising revenue doubles on an annual basis. Last January, the company reported a… Read More

Amazon video mobile ads
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