Digital Marketing Blog

Google Ads Placement Exclusion List for Google Display Network (updated 2021)

With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More

Gogole Ads Placement Exclusion List

Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More

tCPA and tROAS

What Is a Call to Action? (Click Here to Find Out)

Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal.  You want people to download a demo of your software,… Read More

What is a call to action

DOM Celebrates International Women’s Day (Updated for 2021)

Walk into any modern office; you’ll hopefully notice quite a bit more diversity among the workforce compared to just a few decades ago. DOM has… Read More

dom celebrates international women's day

Google’s Fees for International Ads Explained

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

google's fees for international ads

Are Hidden Web Pages Good for SEO?

I know what you’re thinking: why would I want to hide a web page? If you don’t already know the answer, keep reading. Or if… Read More

are hidden web pages good for seo

Stats and Insights from a Test of Keyword-insertion Code in Google Ads

Ryan Norman | January 25, 2021 |  ,

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More

stats and insights from a test of keyword insertion code

January 2021 Webinar: Advanced Tactics to Generate Foreign Sales Online

Jim Foreman | January 14, 2021 |  , , ,

Unless you were living under a rock, you might remember 2020 as a year a lot of things happened. Seemingly all at once. If you… Read More

advanced tactics to generate foreign sales online

ECommerce in 2021: Keep Up the Good Work, But Don’t Stop Now

Jim Foreman | January 4, 2021 |  , , ,

As 2020 gradually fades into the past, we can reflect on many unexpected lessons from a truly terrible year. If there were any highlights from… Read More

ecommerce in 2021

How You Can Use Hyperlocal Ad Campaigns

Jim Foreman | December 22, 2020 |  ,

As we discussed in our previous post about hyperlocal SEO, one of the most surprising trends we see in digital marketing is in the search… Read More

how you can use hyperlocal ad campaigns
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