Digital Marketing Blog

Location Targeting & Best Practices for Paid Search Advertising

Advertising. It’s all about hitting the right audience, at the right time, with the right message, at the right place. Right? Paid search engines provide… Read More

location targeting best practices for paid search advertising

Our Favorite Chrome Extensions for PPC

Jim Foreman | July 31, 2020 |  ,

We already shared with you a list of our favorite Chrome Extensions for SEO, but we wanted to make sure the other side of the… Read More

our favorite chrome extensions for ppc

Google Discover SEO Optimization (A Complete Marketing Guide) [Updated 2020]

Marketers near and far are asking, what is Google Discover and how can I optimize for it? Google Discover optimization aligns itself with some similar… Read More

Google Discover SEO optimization

This Is Why Your Direct Traffic in Google Analytics Is So High (updated 2020)

DOM Team | July 30, 2020 |  , ,

So, What Is Direct Traffic? Google Analytics displays traffic sources as (direct) when the arrival session data is missing, or when a referring website/source sets… Read More

google analytics direct traffic

Digital Marketing and Privacy Laws: The GDPR and You

Jim Foreman | July 24, 2020 |  , ,

Privacy is more important than ever. Recently, we’ve seen Apple, the world’s largest hardware company, pivot into a leader in online privacy protection. If you’ve… Read More

digital marketing and privacy laws, the GDPR and you

The Simple Guide to Creating Buyer Personas (Updated 2020)

Jump Down to the Free Infographic Buyer beware, or rather, advertiser beware. If you’re an advertiser and aren’t leveraging buyer personas when you create your… Read More

buyer persona guide infographic

9 Impactful Digital Marketing Interview Questions That Expose Fakers (Updated 2020)

DOM Team | July 20, 2020 |  ,

Nearly every company can benefit from digital marketing. And many companies struggle with hiring a digital marketing partner. Digital marketing attracts a lot of people… Read More

digital marketing interview questions

August 2020 Webinar: In-House vs. Agency Partner – What Digital Marketing Solution Is Right for You?

Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help?… Read More

webinar - should you hire an agency or do your digital marketing in-house

Understanding Assisted Conversions: Your Silent Helper in Digital Marketing

Understanding assisted conversions in Google Analytics can help you focus your digital marketing efforts. Assisted conversions are the silent supporters that push others into the… Read More

understanding assisted conversions

SEO vs. PPC: A Look at Why They Work Better Together (Updated 2020)

DOM Team | July 15, 2020 |  , , ,

SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.

SEO vs. PPC: A Look At Why They Work Better Together
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