Doubled Page One Rankings for Nonprofit Software

Challenge

A nonprofit software developer came to DOM to increase Google rankings and grow their organic search traffic to meet their aggressive lead generation goals.

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Solution

Our strategy revolved around a full-scale blogging and outreach effort to attract new users from search. By focusing on topics and keywords most relevant to their niche in the nonprofit sector, we turned the blog into the company’s most significant driver of organic traffic.

Results

In less than six months, page one rankings increased by 109% and became the top channel for both traffic and conversions.

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