In today’s world, it’s rare to hear of a company that doesn’t have a Facebook page for marketing, use Facebook advertising, or both. As of July of 2013, there are 1 million active Facebook advertisers and there was an increase of 83% in retail ad revenue per click from Q4 2012-Q4 2013. These are huge numbers! Are you part of these statistics?
Facebook offers different types of ads. Today, we’re going to go over a standard type of called unpublished or promoted posts. We use Facebook advertising for a number of our clients and have had great success with unpublished posts.
Unpublished posts are a standard ad type where your ad does not post on your page, but shows up in the news feed as a suggested post (see picture above).
These ads are successful because they reach your audience where they are looking the most: the news feed. Though the ads say “Sponsored” in the lower right hand, it still looks like a regular post. With the addition of the new call to action buttons, these ads really pack a punch.
One awesome feature about these ads is the ability to see comments made to the ads as well as likes. You can see this by clicking on the “View as Post” option in the Power Editor.
Facebook ads also give you the option to target your audience. You can target by age, gender, location, interest, and many other parameters.
Though we have had success with promoted posts, you might have success with another type of ads. If you are currently running Facebook ads, where do you find your success?