Short for Web log, blogs are part journal, part website. Typically the newest entry (blog post) appears at the top of the page with older entries coming after in reverse chronological order, and there is generally an option to further categorize these posts, including options like categories and tags. Several blogging platforms exist; our favorite is WordPress. These pages can help your website rank for terms that your homepage, service, product, and other high-level pages may not be able to rank for. As an example, be sure to visit our online marketing blog.