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Conversion Rate Optimization

Depending on what your site deems as a conversion, some steps can always be taken to improve the likelihood that visitors to your site will perform a conversion-driven action, like completing a form or a purchase. Typically, this means changing certain aspects centered around the conversion and the steps required to complete it. For example, if you have an Ecommerce site, you may change the orientation of certain elements or their physical appearance like the color of the “Add to cart” button, or removing certain steps to make it easier to purchase an item. Conversion rate optimization relies heavily on A/B testing as what may work for one website may not necessarily work for another. This is sometimes lumped under SEO, but most agencies consider CRO to be a separate service. Learn more on our conversion rate optimization service page.

Are you ready to take the next step?

Our client satisfaction speaks for itself, and we’d love to add you to the list of businesses that have grown with our services.

Contact us today for a free, no-obligation digital marketing audit to gain valuable insights into what is and isn’t working for your business, as well as determining whether or not DOM is the right choice for your digital marketing needs.

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How Can DOM Help Your Company With This?

Every term in this glossary connects back to something we do for clients, day in and day out. Our SEO team builds the technical groundwork, the content and the backlinks that move a site up the results page.

  • Our GEO team works to get your brand named and cited inside ChatGPT, Google’s AI Overviews, Perplexity & Copilot.
  • Our PPC team manages bids, budgets, ad copy, and targeting across Google Ads and Microsoft Advertising, and we check the numbers often enough to catch waste before it eats your budget.
  • Our analytics team sets up tracking in GA4, builds dashboards you’ll actually open, and explains, in plain terms, what the data shows.
  • Our web team fixes page speed, crawlability, broken redirects, and thin content, whether that means small design changes or a full rebuild.
  • Content strategy covers what you publish and why, written for real readers first and search engines second, something our content marketing team builds around.

None of these pieces work alone. SEO, content, GEO, and analytics all feed each other, and paid campaigns run better once that data is in place. One solid audit can change three strategies at once. Direct Online Marketing has connected these pieces for clients since 2006.

Not sure which one applies to your situation? Contact us, and we’ll walk through it together.

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