Conversion Rate Optimization
Depending on what your site deems as a conversion, there are steps that can always be taken to improve the likelihood that visitors to your site will perform a conversion driven action. Typically, this means changing certain aspects centered around the conversion. For example, if you have an ecommerce site, you may change the orientation of certain elements or their physical appearance like the color of the “Add to cart” button or removing certain steps to make it easier to purchase an item. Conversion rate optimization relies heavily on A/B testing as what may work for one website may not necessarily work for another.